12 Email Marketing Trends Marketers Should Know I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there's a much simpler method — scanning my inbox. I subscribe to a ridiculous amount of email lists, and while seeing 54,188 (and counting) unread emails on my phone is a little hair-raising, it provides a large pool of emails to draw from to find trends that stick out. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024. Email Marketing Trends for 2024 The first few email trends we‘ll cover have to do with privacy changes and Apple’s latest developments, and the rest are straight from my overcrowded inbox. Let's get started. 1. More Focus on Data Protection and Privacy 64% of online consumers have quit doing business or working with an organization for asking for too much personal information. Furthermore, 86% of consumers believe companies and organizations collect more information than needed. As a consumer, I‘ve declined products and services from businesses that seem too eager to gather personal information or indicate they know more about me than I’m comfortable with. For instance, last year, I contacted a moving company to assist me as I...

How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy Email marketing has come a long way in the past few years. More than 306 billion emails are sent and received each day. How can you write something that stands out? The exciting aspect of that is that simplicity cuts through the noise. A well-written, plain-text email can perform just as well (if not better) than a highly-designed email with tons of bells and whistles. In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening your messages. Or worse, they’ll unsubscribe. So, how do you write a great marketing email? It all comes down to a few copywriting best practices. Next time you draft a message for a lead nurturing campaign or just a one-time email send, ask yourself whether your copy meets these guidelines first. What Makes a Good Marketing Email Our data shows that 77% of marketers have seen an increase in email engagement over the last 12 months. The eyeballs are there, so there’s an opportunity for marketers like you to hone your skills to write good marketing emails. Good marketing emails contain concise, targeted, and segmented copy that speaks to the brand’s voice and addresses possible customer concerns. While this seems like a big undertaking, we’re here to help you. 10 Email Copywriting Tips for Writing Better Marketing Emails We'll start with copywriting tips for better subject lines, followed by copywriting...

Email Signature Essentials: Key Statistics to Know for 2023 Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients.  In this article, we will share valuable insights derived from the feedback of numerous participants and email signatures of thousands of users of the MySignature service in 2023. Keep reading to uncover the latest trends that will help you enhance your professional branding and boost engagement with recipients. Top Email Signature Insights Let's look at the most basic statistics first and then get into the details. On average, users send a moderate volume of business emails, ranging from 11 to 25 per day. A significant percentage, 77.8%, of users check their email inbox more than five times a day. On the other hand, 18.1% of users check their inbox 2-4 times a day. The vast majority, 89.9%, have a single email signature, while 8.6% use up to 10 different signatures. 44.4% of users update their email signatures 2-4 times per year, demonstrating a commitment to keeping their communication fresh and relevant. In addition, 31.6% update their signatures every few years. Maintaining corporate consistency (25.1%) and improving branding and awareness (28.7%) are key objectives for using email signatures. These goals underscore the importance of consistent and effective email communications within an organization. A significant portion, 36.3%, of users do not utilize email trackers. Of those who do, 25.1% opt for paid trackers, while 14.1% prefer...

Your Email Engagement: 10 Ways to Get More People Reading & Clicking Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. If you want to increase email engagement and get those coveted clicks on your CTA buttons, read on for 10 tips that will give your messages a boost. Table of Contents What is email engagement? 10 Ways to Improve Email Engagement What is email engagement? Email engagement is the measurement of interactions your emails receive. These interactions are measured using certain email engagement metrics including open rate, click-through rate, subscribes and unsubscribes, and conversion rate. Tracking your email engagement can help you understand whether or not your email marketing efforts are effective. If your email isn’t reaching the goals you set, there are a few proven ways to increase your engagement rate. 10 Ways to Improve Email Engagement 1. Always send a welcome email. The first email you send to a customer is usually a welcome email. The average open rate for a welcome email is 50%, which makes it much more effective than regular newsletters. If we bear in mind that 76% of people expect a welcome email immediately after subscribing to your list, it’s clear that this email is an important message, so be sure to make the most...

What Is An ESP? Everything You Need to Know About Email Service Providers Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy. Having the ability to contact your prospects or your current customers in a relatively unintrusive way (especially compared to phone calls), is essential to increasing your sales, customer engagement, and retention. These emails keep you top of mind with customers and improve brand awareness. While it may seem simple enough to use your regular email system in the beginning when business is small and clients and prospects are few and far between, the thought of sending individual emails to people when you have a large contact list is time-consuming and unnecessary. In order to handle the volume of emails you’ll be sending out, you need to enlist the help of an email service provider (ESP). Email Service Providers An email service provider is software that allows you to send email campaigns to a list of subscribers. It is a set of tools for email marketing that stores email addresses and sends emails. However, depending on your needs, ESP companies offer a variety of different functionalities to help you achieve your goals. Some of these can include: Email and marketing automation Lead capture forms A/B testing for email subject lines and email...

2022 Email Marketing Benchmarks Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it. 47.5% of marketers said their email marketing strategy was very effective toward reaching their business goals, while 47.2% said it was only somewhat effective. Only 2.7% said it was somewhat ineffective, and less than 1% said it was very ineffective. Now that you know a sound email marketing strategy can help you reach your broader marketing goals, how exactly can you strengthen your marketing tactics to see the best results? To improve your email marketing metrics, here are some useful email marketing benchmarks we gathered from a survey we conducted among hundreds of marketers. Most Important Metrics for Effective Email Marketing When we asked marketers which metrics were the most important in measuring the effectiveness of an email campaign, the majority included click-through rate, open rate, and conversion rate in their answers. Click-Through Rate In email marketing, click-through rate (CTR) is calculated by the number of subscribers that have clicked on at least one link in the email campaign. And 35.9% of the marketers we surveyed said improving it is one of the biggest challenges they face with their email marketing efforts. If you're struggling to boost your CTR, the following email marketing...