The Best Time to Send an Email (Research-Backed) Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. What have you found? For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. This isn't a coincidence, either. While the answer to “What’s the perfect time to send an email to my customers?” isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. Keep reading to find out the best time to send an email, according to our findings. Why Email Matters For Your Business Automated email marketing provides a chance for you to improve sales conversions — maybe even by 14%. It’s a way to send customers unique offers — such as product sales or newsletters updates — with information your reader can’t get anywhere else. Emails should be personalized with what your customers want to see, allowing you an instant way to communicate with them. Your emails should contain information your customers are interested in learning more about, such as discount offers, business updates, or product/service launches. HubSpot's marketing email tool allows users to create and send automated emails for free. It also gives you the option to schedule your emails according to the preferences you’ve set. Then, your emails will then be sent to the list(s) of contacts you select....

These Two Simple Strategies Led to a 71% Increase in Qualified Leads for the HubSpot French Market This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. My role at HubSpot is the French Marketing Automation Manager — essentially, I’m in charge of the marketing automation for HubSpot leads and free users in our French market. This past January, we noticed that one of our key automation programs — our onboarding and nurturing email program for our free users — was dated and needed a revamp. When our free users sign up, they receive a series of onboarding emails that helped them get set up and answered any potential questions. Here are some screenshots of the old onboarding emails:   As helpful as these emails were, we decided we could do better by our users and leads. Our free HubSpot Academy course on lead nurturing can help you develop a lead nurturing strategy to build long-lasting relationships with your customers. As we started brainstorming and creating proposals for this program revamp, we came across a core challenge: We didn't really understand our users’ needs, challenges and goals. At HubSpot, we do a lot of user research, but much of this research is focused on English users. Also, as marketers, we don’t talk to our customers as much as our sales and customer service teams do. Yet, we...

8 Really Cool Ways to Use Video in Email Marketing This morning, as usual, I started my day by checking my emails. While this process doesn't usually excite me and is just my method for waking up, I came across a subject line that made my heart race with excitement: Knowing that I would be starting my day with a new music video from one of my favorite bands made me smile. It also made me feel valued as a subscriber to their record label's emails — with just one video, Specialist Subject Records strengthened the consumer relationship I have with them. This is why video email marketing is such an effective strategy. With a simple embed and subject line, you can build stronger relationships with customers, generate leads, and strengthen the content behind your brand. Let's talk a little more about it. What is video email marketing? Video email marketing is simply including videos in email marketing. If you're unsure about how to do that, we have a quick how-to post here. Because video is an extremely popular medium in marketing, (in fact, 83% of marketers feel its importance is only growing) including it in your email marketing can engage your subscribers and increase your conversions. Additionally, did you know that over 80% of businesses use video in their marketing efforts? This is likely because of the results video implementation gives them. While using video in email can seem like a taboo topic, it can...

The Ultimate List of Email Marketing Stats for 2020 Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. But your contemporary communication methods shouldn't distract you from one of the oldest and yet most effective messaging channels -- email. You might be wondering if email is still a worthwhile marketing strategy. Well, it is. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available. If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2020 to demonstrate just how powerful email can be. Email Marketing Stats (Highlights) There are 3.9 billion daily email users Mobile opens account for 46 percent of all email opens. 35% of business professionals check email on a mobile device. 73% of millennials prefer communications from businesses to come via email. Marketers who use segmented campaigns note as much as a 760% increase in revenue. 35% of marketers send their customers 3-5 emails per week.  78% of marketers have seen an increase in email engagement over the last 12 months 80% of business professionals believe that email marketing increases customer retention.  59% of respondents say marketing emails influence their purchase decisions. Marketers who use segmented campaigns note...

The 15 Best Email Newsletter Tools in 2020 Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads. Newsletters give marketers the ability to capture email sign-ups through form submissions, and nurture leads. If you have a blog, you've probably sent newsletters to notify subscribers about new blog posts. Alternatively, perhaps you've used newsletters to send business-related information to your subscribers. Anyway you slice it, newsletters help you keep your contacts engaged with your business. An email newsletter tool is essential, since it allows you to beautifully design a newsletter email, deliver the email to your subscribers with features such as A/B testing and smart content, and monitor and analyze how the newsletter performed. However, not all email newsletter tools are created equal. With differences in features, pricing, and availability, choosing an email newsletter can be hard — especially with the number of options available. Additionally, newsletter tools differ in how much of the customer journey they can cover. Ultimately, when choosing your email newsletter tool, you'll want to ensure the tool matches your business's goals — which is why we wanted to take out the guesswork, and highlight the top email newsletters out there for your business. Best Newsletter Software 1. HubSpot's Email Newsletter Tool Designing,...

The 13 Best Email Template Builders for Any Budget Email marketing is an undeniably powerful strategy for lead acquisition and customer retention — in fact, 59% of marketers say email is their biggest source of ROI, and 93% use email as a major channel for content distribution. Of course, creating an email marketing campaign isn't easy, and it might require you to build a template using HTML so you're not designing and altering every new email from scratch. Thankfully, there are dozens of email template builders available, all of which can help you intuitively and quickly create new email templates for your upcoming campaigns. Then again, the fact that there are dozens of tools available can pose a challenge — how are you supposed to know which template builder will best suit your needs? Fortunately, you're in luck. We've done the homework for you, compiling a list of our 13 favorite email template builders, complete with pricing, screenshots, and a general overview of each app's unique features. Keep reading to choose the best email template builder for your company. But first — why do you need an email template builder, anyway? Why You Need an Email Template Builder Email marketing remains one of the highest-ROI marketing strategies, in part because of how easy and inexpensive it is to create a campaign, but if you're designing and sending emails on a frequent basis, you'll need additional support to work efficiently—and maximize your results. An email template builder grants you several...

104 Email Marketing Myths, Experiments & Inspiring Tips There are a lot of myths out there: For instance, some say the Loch Ness monster is real, and others say lightning strikes in the same place twice. Oftentimes, it's fun to discuss myths with friends and debate whether or not they're true.. Sometimes, the most popular myths are debunked by those who really want to know the truth. After all, that was the premise of the show "MythBusters". Here, we're going to debunk myths, as well. But, instead of looking at myths about nature or stars, we will look at myths in the marketing world — and, more specifically, those surrounding email marketing. But it's possible that your company isn't investing as much in email marketing because of the myths you've come across. If that's true, you might be surprised to learn how some of these have been debunked by HubSpot email marketers. Top Myths, According to HubSpot Email Marketers Whether you’re an email marketing veteran or just getting started, you may be operating under certain common misconceptions about email that have been disproved by research. Additionally, your email may be getting dull due to a lack of experimentation or inspiration. Maybe you’re aware that it’s time to switch up your email marketing, but it can still be hard to know where to begin. Knowing these myths before you start your next email campaign can help you improve the effectiveness of your emails. 1. Using the word 'free' in...

How to Create a Product Launch Email There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Yet one of the most underrated and effective communication methods to alert internal and external stakeholders is a product launch email. Not only can product launch emails be used for raising awareness of the product launch outside of your company, but they can also be used to communicate vital information about the launch to those inside of your company. In this post, we'll walk you through the steps for writing three different types of product launch emails, include some suggestions for your product launch email subject lines, and outline the ideal product launch email sequence. Featured Resource: Product Marketing Email Templates HubSpot's Free Product Marketing Kit is full of the organizational templates you'll need to spread the word about your product, including email templates. Why waste time starting from scratch? Click here to download the templates. Internal Product Launch Email You'll want to share an internal product launch email with your entire company on either the day of or prior to your...