Future of newsletters: 6 trends changing the newsletter industry in the next year The future of newsletters is bright, but it’s a far cry from its snail mail origins. I’m showing my age here, but back in the late 1900s, I thought newsletters were just something fan clubs sent out in old sitcoms. It wasn’t until much later that I realized they actually exist in real life and that they can be a powerful marketing channel for all kinds of organizations and communities. Let’s unpack what newsletters look like going into 2026, including monetization, format, and channel trends marketers need to know, from our State of Newsletter Growth Report. Table of Contents Executive Summary The State of the Newsletters Industry The Future of Newsletters: Emerging Trends, Channels, & Formats Newsletter Monetization & Revenue Possibilities Frequently Asked Questions About Newsletter Trends Executive Summary The future of newsletters is unified, AI-powered, and multi-channel. Marketers need to move beyond inbox-only strategies to reach their audience and get creative. That means using AI for content creation, CRM-driven personalization, and integrated measurement across email, web, and social. To succeed, focus on segmenting your audience, automating workflows, and tracking engagement with a Smart CRM like HubSpot. Prioritize deliverability, privacy, and accessibility, and choose monetization models that feel natural, not pushy. Start by reviewing your tech stack, updating your measurement dashboards, and testing new formats. Ready to future-proof your newsletter strategy? Check out our proven framework and get started...

HubSpot's 2025 State of Newsletters Report The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little more … complicated. The concept of newsletters has evolved from just sending emails to a sophisticated ecosystem of automated platforms, personalization strategies, and monetization models. To help break down the latest trends, we surveyed 400+ newsletter professionals to understand exactly how today's creators are growing subscribers, generating revenue, and preparing for an AI-driven future. Here’s what you need to know from HubSpot's 2025 State of Newsletters Report. Table of Contents Fast Facts about the State of Newsletters Top Newsletter Strategies Subscribers, Preferences, Personalization The Cost & Revenue Breakdown How the Pros Are Tracking Performance Where AI Comes Into the Fold What’s Next for Newsletters Want to take a closer look? Download the full report here: Fast Facts about the State of Newsletters AI is changing the game: 28% of creators are using AI for brainstorming and 25% for content creation, with early adopters saving one to three hours per week. LinkedIn and Facebook lead distribution: 52% and 50% of creators, respectively, use these platforms to share newsletter content, outpacing traditional email (42%). Personality influences performance: Newsletters featuring personal opinions and hot takes generate the highest open rates, click rates, and conversion rates. Word of mouth is driving new subs: 42% rank direct recommendations from current...

A Data-Backed Guide to Newsletter Content Strategy: 17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. Let’s get started. Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? If you have, or are planning to start, a B2B newsletter, devote some time to your content strategy. It will evolve and change over time as you figure out what hits best with your audience, but a solid foundation will set you up for newsletter success. B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. On the other hand, the value of B2B newsletters is typically self-contained — that is,...

The 8 Types of Emails That Get the Most (And Least) Engagement, According to Marketers I send the HubSpot Marketing Emails every day, so I'm pretty familiar with the types of marketing emails marketers can leverage. However, which ones gain the most engagement and which do not? To answer that question, and to pass that knowledge on to you, we ran a survey with Glimpse, asking marketers which types of emails achieve the highest performance. Here's what I found: 4 Types of Emails That Get the Most Engagement The four emails get the most engagement, according to our latest Glimpse survey. 1. Multimedia Emails Multimedia emails include videos, photos, GIFs, and other elements to make its content stand out. 44% of the marketers in our survey say multimedia emails get the highest engagement. It makes sense because a variety in media gives consumers more dynamic content to interact with and is more appealing than emails with only text. For example, Society6 sent the below email featuring GIFs of dancing phones with changing cases to showcase the variety of cases available on the website. It also features moving text with changing colors to emphasize the phrases “Today Only” and “Flash Deals.” 2. Basic Emails When I think of basic, I usually think “boring,” but that doesn't have to be the case with these emails. 39% of marketers say they get the most engagement through basic email formats that highlight a list of links, articles, or pages to click on...

23 of the Best Email Newsletter Templates and Resources to Download Right Now If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty? To be honest, I've lost count -- and I know I'm not alone. Email marketers have a lot to compete with in their subscribers' inboxes. That's why a solid newsletter template is crucial to designing an email that people are encouraged to click through. Best Email Newsletter Templates Pook by Litmus Sonata by Web Canopy Studio ZURB Ink Wire by HubSpot 99designs Webinar Invite by WorkCast ThemeForest Resonant by HubSpot Antwort Useful Notifications by TemplateMonster Sonata by HubSpot Themezy Email on Acid Ridge by HubSpot MailPortfolio by SliceJack Magazine Email by 24-7 inc. Material Design by Paul Goddard Briar by SliceJack EmailOctopus Root by HubSpot Postcards by Designmodo Feshto by Liramail HubSpot Template Marketplace If done well, though, email newsletters can do wonders to help you build an engaged subscriber base, keep your business top-of-mind, and nurture leads that are already making their way down the funnel. However, "done well" means more than just serving up great content. In fact, an often overlooked component of the newsletter...

17 Email Newsletter Examples We Love Getting in Our Inboxes When people first start doing email marketing, they often assume they need an email newsletter. "It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say. And while all of those things may become true for a few lucky individuals, lots of email newsletters flop. They become an uninteresting mush of content people automatically ignore, archive, delete, or straight up unsubscribe from. And this isn't great for you, your metrics, or your company's success. So if you're thinking about creating an email newsletter, read this blog post and think really hard about whether that's the right move for you in terms of your marketing strategy. If you've decided that you want to start an email newsletter, or you want to revamp one that's not performing well, keep on reading. We've compiled some of our absolute favorite email newsletters to inspire you to make the best email newsletter for your company possible. Each newsletter on this list is fabulous for different reasons. Some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers' needs.  Additionally, if you're unsure what you want your own newsletter to be about, or how you should design...