Email Marketing Plan: Craft & Track Your Email Campaign If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn't have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once, so keeping track of all the details for each was kind of like trying to juggle while skateboarding while accomplishing your 50-squats-a-day goal. Email marketing requires a lot of attention to detail, which is why we put together an email planning template that removes the guesswork and helps set your email campaign up for success. In this blog post, I'll walk you through how it works. Table of Contents Organizing Your Email Marketing Campaign Strategy How to Plan Your Email Campaigns & Track Results Organizing Your Email Marketing Campaign Strategy The best way to prevent mediocre email marketing is to get organized. When you're having difficulty managing all the moving parts of your email campaigns, it’s hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads. The problem gets worse the more email campaigns you need to plan and send. To get organized here at HubSpot, our email marketers came up with what we think is a pretty neat...