How to Design an Engaging Facebook Business Page Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right? Not quite. If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged, the chances of generating leads and customers from it are slim. To help you out, we created a helpful guide for creating your Facebook Business Page, and we compiled the tips below to ensure your page takes full advantage of everything Facebook marketing offers. Listen to an audio summary of this post: How to Design a Facebook Business Page 1. Create your page. A Facebook Business Page isn’t a user account like your personal page. It’s an asset you manage from a personal Facebook user account as a Page Administrator. To create a Facebook Business Page, you need to: Choose a personal Facebook account from which you’ll create your Facebook Business Page. If you don’t have one, you’ll need to create one. You may want to create a new Facebook account with your work email address to keep things separate, but this isn’t required. Click the See all...