7 Brands With Brilliant Facebook Marketing Strategies, and Why They Work Despite what you might hear, Facebook marketing is not dead. Even with the recent rise of other social media platforms like Instagram, LinkedIn, Youtube, TikTok, and the likes, with over 2.4 billion users, Facebook is still the world's largest social media platform. And, of those 2.4 billion users, the vast majority spend an average of 60 minutes on Facebook every day. Let that sink in for a second — considering the average person sleeps eight hours a day, that means about 7% of their waking hours are spent with their eyes glued to Facebook. With those stats alone, it's safe to say that Facebook is alive and well. But why do so many users spend so much time on Facebook? Well, Facebook appeals to its users because it provides real-time information but with a deeper feel. It may not necessarily break news as fast as Twitter, but when it does, it provides greater detail and a platform for discussion. The key differentiator that has kept Facebook as the most widely-used social platform however, is this: it takes engagement to a deeper level than any other social media network can. But, with 94% of businesses still actively using Facebook, how can you make your brand stand out? Here are seven brands that take their Facebook marketing to the next level, to help inspire your own brand's future Facebook marketing strategy. Keep in mind that the strategies used by these...