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7 Brands That Got Inclusive Marketing Right

Free Marketing Software, Marketing Trends
March 7, 2025/by
7 Brands That Got Inclusive Marketing Right Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of the things I find myself having to educate clients on is the right way to think about marketing inclusively. At its core, inclusive marketing is all about helping a brand attract and retain more of the people who have the problem that brand solves. Good marketing is inclusive. The consumers your brand serves have a number of different identities that impact their product decision-making process, their degree of success, as well as the experiences they have while considering and using your product. Brands that acknowledge the ways in which consumers are different, and then find ways to better serve those differences, are making a big impact with more consumers and growing as a result. In the examples below, I’ll walk you through how seven different brands effectively approach inclusive marketing, which enables them to attract and retain more of the customers they want to reach. Examples of Effective Inclusive Marketing 1. Mattel leans into inclusive product design. More than 300 million people worldwide are colorblind. In the summer of 2024, Mattel announced its journey to making its games colorblind-accessible. The brand noted 80% of its games would meet this standard by the end of 2024, including UNO, Skip-bo, and Kerplunk, and 90% of the portfolio would be colorblind-accessible by the end of 2025. A...
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Marketing Agencies We Admired in 2023

Blog, Free Marketing Software, Inbound Marketing
February 10, 2024/by
Marketing Agencies We Admired in 2023 Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers’ journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing.  In his article “Dawn of the Inbound Marketing Agency,” Paul Roetzer explained how wired PR firms, digital PR firms, and Internet PR firms will redefine the industry and give birth to a new category of agency — the inbound marketing agency. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content. So, what do today’s inbound marketing agencies look like? And what work are they doing in the current marketing landscape? Let’s explore! What do inbound marketing agencies do? 16 Top Inbound Marketing Agencies Inbound marketing agencies help businesses position themselves as experts with helpful content that makes it easy for customers to find them. By tailoring content to buyer needs, companies using inbound strategies can harness the power of the know-like-trust factor to generate sales over time. Most inbound strategies fall under three main categories: attract, engage, and delight. So, what strategies do inbound marketing agencies perform? It depends largely on the company and...
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]

Free Marketing Software, Marketing Trends
July 11, 2023/by
Millennials vs. Gen Z: Why Marketers Need to Know the Difference In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered "young adults." Both generations are highly connected to technology and the internet. It might seem effective to run one campaign aimed at both generations, but is this really the right move? To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. And if you think consumers — the people who are being marketed to by brands — would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software Although 56% of those polled thought the two generations could be marketed to the same way, nearly half disagreed. As a marketer specializing in audience growth, I sway with the 44% of people who think the same tactics won't work on both groups — at least not forever. But is either group of consumers right about their perceptions? In this...
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How to Delete Your Instagram [Easy Guide]

Free Marketing Software, Productivity
February 23, 2023/by
How to Delete Your Instagram Instagram isn't for everybody. If the latest changes to Instagram aren't what you're looking for, this step-by-step process for how to delete your Instagram account is for you. Once you click that button, your profile, photos, videos, comments, likes, and followers will all be permanently removed from the app. Before you go ahead, keep in mind that deleting your account can't be undone. Be sure to back up your account data, write personal notes to engaged followers, and update your analytics. If you're deleting a business Instagram account, you may want to make an archive for the SEC or FINRA, just in case. Now, if you're ready, start following these simple instructions, or jump to the section you're looking for below: How to Delete Your Instagram on an iPhone How to Delete Instagram Permanently on Android How to Delete Your Instagram Profile on a Desktop Computer How to Deactivate Your Instagram 1. Log on to your Instagram app on your iPhone. 2. Go to your account, then tap the menu in the upper left-hand corner of your profile. 3. Head to 'Settings' > 'Account.' 4. Scroll down the list of options, and select 'Delete account.' 5. This section includes two choices from Instagram. First, you can deactivate your account. If you deactivate, Instagram will hide your account but you can reactivate it whenever you wish. More on this below. If you still want to...
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11 Free Email Hacks to Step Up Your Productivity

Free Marketing Software, Productivity
February 4, 2023/by
11 Free Email Hacks to Step Up Your Productivity If you’re anything like me, a solid portion of your day is sifting through your inbox, sending emails to junk, and responding to time-sensitive emails. Need some help managing it? We’ve got free email hacks that will help you better manage your inbox so you can focus on the important stuff. 11 Free Email Hacks to Step Up Your Productivity 1. Turn off your notifications or pause emails. Other than social media, email is where most people get flooded with notifications. This can be one of the biggest blockers to productivity since your attention is being pulled elsewhere. Solution? Simply turn off email notifications to focus on your more pressing tasks. Better yet, you can pause incoming emails from even showing up in your inbox – if your email provider allows it. Image Source Outlook users can pause notifications through the Boomerang app and unpause when they’re ready to tackle them. 2. Block out times for batch email review. Emails can come at all hours of the day and if you’re working with a team asynchronous, there are no off-hours. So, instead of constantly checking your emails and responding to each one as it comes, set aside blocks of time during your day to review them. This can be early morning, late afternoon, or whenever when you expect to have some downtime. Pro-tip: Once you decide on this time block, add it to your calendar to avoid conflicts with...
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16 Best Ways to Increase Content Reach [+Free Content Reach Kit]

Content Marketing, Free Marketing Software, Inbound Marketing
November 19, 2021/by
16 Best Ways to Increase Content Reach Companies often rely on blogs, articles, and social media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content. Repurposing content doesn’t have to feel redundant or boring. In fact, with a few great strategies, old content can gain a fresh new perspective and reinforce critical points. This article will go over a few ways that businesses can reinvigorate their old content while increasing their potential reach. Content Reach Examples Here are some great examples of content that reaches, engages, and delights a large audience. 1. State Farm Have you ever heard of “Jake from State Farm”? I'm sure you have. He’s been featured in nationwide State Farm commercials, blog posts, memes, and videos — State Farm hit gold with this idea. The insurance giant's content reach consists of the repurposed use of “Jake” in new and inventive ways. This includes creating intriguing storylines that mix plausible life situations with the use of its insurance policies. Customers can see themselves in the everyday interactions Jake has with his customers. Image Source 2. T-Mobile T-mobile’s Newsroom constantly makes old content new again. The brand's Loyalty Program, T-Mobile Tuesdays, for example, has been around for five years. The content strategy involves images, videos, app links, and articles that strive for engagement through consistency and fun contests, polls, and incentives. The...
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How Much Should Your Marketing Team Budget for 2021? [By Industry]

Free Marketing Software, marketing budget
March 24, 2021/by
How Much Should Your Marketing Team Budget for 2021? When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. And I thought — as long as I had data to support the potential success of a project — that my team would be thrilled to hear these ideas. Which they were. But they were also cautious, and one of their biggest concerns was, "Okay, this sounds great … but how much is it going to cost?" Ultimately, being a successful marketer isn't just about thinking strategically. It's also about adhering to a strict budget, and achieving new levels of growth while simultaneously choosing the most cost-effective option for your business. Here, we'll explore typical marketing budgets, as well as marketing budgets by industry, so you can determine how your budget matches up against competitors. Plus, we'll explore how much of your yearly revenue you should re-invest in marketing materials to see stronger long-term growth. What's a typical marketing budget percentage? As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% of total company-wide budget — a slight decrease from the 12.6% marketers saw in June 2020, but still a record high that most marketers haven't seen over the last four years. (It's important to note, we saw record-high marketing budgets over the course of the pandemic as companies relocated some budget towards digital marketing strategies, rather than more offline tactics.) Gartner's 2020...
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