9 LinkedIn Ad Case Studies That Marketers Can Learn From When you think about social media marketing, what's the first platform that comes to mind? For many marketers, it's probably Facebook or Instagram. But if I were to pick one, I'd go with LinkedIn. Why? Well, first, LinkedIn is an amazing platform to use for brand awareness. Their Business Solutions offer a variety of ad types, like photo or video. Ads are visible to the platform's 630 million users, and the unique optimization tools, like audience targeting, ensure Ads reach qualified leads. Second, LinkedIn's Business Solutions are expansive. There's a lot of opportunity for ad customization and budgeting — which is helpful if you’re not quite sure which ad is right for your strategy. That's where my third reason for loving LinkedIn comes in: case studies. Case studies often explain the thinking, process, and analysis behind how a team or business uses a product or solution. Marketing case studies usually focus on specific verticals, industries, or solutions. Want to learn more about LinkedIn Ads? Their case studies are a good place to start. Let’s walk through a few. LinkedIn Ads Case Studies These case studies will dive into every ad type LinkedIn has to offer and what those corresponding campaigns look like. LinkedIn offers four ad types: Dynamic, Sponsored, Text, and Message. Dynamic Ads change based on the interests of LinkedIn members. They come in four formats and offer the most opportunity for personalization. Use this ad type,...

Can B2C Marketing Succeed on LinkedIn? Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. The unique user base of professionals and students makes the social networking service a hub for business and networking. Plus, four out of five LinkedIn users hold decision-making positions within their company. Naturally, a professional audience is going to be a great fit for B2B marketing. Recently, however, LinkedIn has become the home of B2C marketing as well. So now, every morning I log into LinkedIn, I'm greeted with a mix of company types advertising their brands and offers. Let's talk about how — and why — B2C marketing can fit into LinkedIn, and other reasons why the channel is usually known as a place for B2B marketing. For instance, I spend a lot of time in marketing groups on LinkedIn and tend to engage with content that relates to marketing topics. Earlier, I came across an ad for a video marketing business: LinkedIn's native and video ads, like the one above, allow advertisers to reach a large target audience by putting it on the news feed of their preferred target segment. An ad like this is something I'd expect to see based on my LinkedIn behavior. Because I...

What is LinkedIn Live? Every week, I use LinkedIn to talk about current events and connect with other content creators. And I'm not the only one. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In the last year, companies have started to use the social network's new live-streaming technology. While Facebook and Instagram launched live streaming features in 2016, LinkedIn just recently decided to join the live streaming platforms. In February 2019, LinkedIn Live was launched to individual users. This year, it was announced that LinkedIn Live would also become available to business pages. With this announcement, LinkedIn decided "to bring you a tighter integration between LinkedIn Events and LinkedIn Live, by turning these two products into a new virtual events solution that enables you to stay connected to your communities and meet your customers wherever they are." Live streaming continues to gain popularity among audiences. In fact, in 2019, internet users watched 1.1 billion hours of live video. Additionally, according to Go-Globe, by the end of 2020, live streaming is expected to account for 82% of all internet traffic. Plus, LinkedIn Live streams have increased by 158% since February 2020. Although LinkedIn Live isn't available to all businesses right now, it might be time to start thinking about live streaming. To get started with LinkedIn Live, you can complete an application online to become a Live broadcaster. In this post, let's review how...

Think You Know LinkedIn? 8 Common Myths Debunked Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update? Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works. Read on to learn the truth behind some of the most pervasive LinkedIn myths. Myth #1: LinkedIn is only helpful if you are looking for a job. Truth: LinkedIn is a great place to build your professional brand, stay up-to-date with your network, and gain insights and knowledge at every point in your career. Krystal Wu, a social media community manager at HubSpot, says, "LinkedIn isn't just a tool that's used to search for a new job or connect with your employees. It's a place for users to show off their expertise around a subject and grow relationships with like-minded people." Tip: Keep your profile up-to-date even when you're not looking for a job so opportunities can find you. By staying up-to-date with your network, you can make use of those connections when you need them. Additionally, you should follow channels, influencers, groups, and company pages to get personalized news and insights. By following the right content and engaging in conversations with your network, you can find potential business opportunities that you hadn't thought of before. Myth #2: If...

How 7 Brands Are Using LinkedIn Live to Reach Their Audiences While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms. In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages. While your business page might not have live capabilities yet, once it's available you can use it to launch new products, demonstrate thought leadership, and boost your content strategy. In this post, we'll look at how seven brands have been doing that with LinkedIn Live. 1. Vimeo's Working Lunch When Vimeo received access to LinkedIn Live, the brand started to showcase a weekly show called "Working Lunch." With this series, Vimeo used the popular "lunch and learn" format. They sat down with experts in business, tech, and communications to educate their audience. In fact, this is a great example of how to use LinkedIn Live to reach your audience with serialized content. A series gives your followers something to look forward to on a regular basis. It'll keep them coming back for more. Additionally, Vimeo's series is a great example of educating your audience. Inbound marketing focuses on being helpful and providing educational content, and you can use LinkedIn Live to support those efforts in an interactive way. 2. MIT's Commencement Ceremonies Celebratory events, like graduation ceremonies, are a great way to connect your audience and...

How to Master Content Marketing on LinkedIn There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right? The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Looking to send out short, digestible content? Engage with a status update. Have something long and poignant to say? Publish an article.  To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. I've covered everything you need to know from tips on content you should (and shouldn't) share to how to determine the right frequency for posting.  How to Distribute Your Content on LinkedIn 1. Publish quick status updates. One of LinkedIn's most underutilized features is the “LinkedIn Status Update” (also called your “Network Update”) in your LinkedIn Profile. This is one of the best ways to stay in front of your target audience on a consistent basis. And when used correctly, these little messages pack a big punch.Your status update “block” is a white box located just below your picture on your homepage. Whenever you share an update, your message is then broadcast to all of your network connections.  You can also control the visibility of your posts before sharing. This means...