The 13 Worst Digital Marketing Mistakes to Avoid & How to Fix Them We are currently living in the age of the internet, and that means your business must cater to it. Promoting your business, your brand, and your product or service can all benefit from digital marketing. There is an audience to be reached online and a reputation to build from your presence. There is, however, a right and a wrong way to do digital marketing. Check out these common mistakes to make sure you are doing it effectively. 1. Not Having a Blog Remember that you are not only trying to market your site as a business, you are also trying to market yourself as a trusted industry leader. Publishing blog content that is valuable, informed, and accessible will establish you as a voice to be trusted. Additionally, each blog post is another indexed page for your site, and more indexed pages lead to your site showing up more in Google search results. Don’t just create the blog, it’s also important for it to be interactive. Ask questions in the comment section to get responses. Also, add guest posts or interviews from researchers or successful professionals in your field. Utilize this blog post writing guide for creating the most impactful post each time. 2. Avoiding Social Media You might think you can get away with not using social media. I’m sorry to tell you that you’re wrong! It’s an essential way to turn leads into...

7 Marketing Channels to Focus On In 2021 Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two separate words — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job but, distributing that content is just as important. After all, if no one sees your content, they definitely won’t come.  This is why it’s important to understand marketing channels and which ones you should use to leverage your content marketing goals. In short, marketing channels are the different tools and platforms you use to communicate with your target audience. While the decision to use specific channels should come from your audience insights, it’s essential to understand different channels’ value.  In this post, we’ll discuss different marketing channels to consider using that will amplify your reach, resonance, and revenue, all while prioritizing what matters most: your customers. 1. Word of Mouth Marketing 70% of consumers say that trusting a brand is more important today than ever before. Unfortunately, consumers also trust brands and the paid content they create less than ever before. So, what’s a marketer to do when the very people they need to persuade don’t trust them? They need to rely on their customers’ recommendations of their brand to inspire other customers to make purchases, also known...