The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP) Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! We love this company, and here’s why you should, too." Marketing is also incredibly dynamic and diverse. It offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there. We'll give you what you need to map out your marketing career and pinpoint your goals. Let’s get started.     According to Merriam-Webster, marketing is "the process or technique of promoting, selling, and distributing a product or service." But the job involves much, much more than that. The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. What You Need...

How to Structure a Marketing Dream Team for Any Size Company As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you're facing the pressure to grow revenue through marketing while keeping headcount to a minimum, you're in luck. We've cracked the code on how to structure a high-performing marketing team, and now, I'm going to share those insights with you. In this post, I'll walk you through what a marketing team structure looks like for small, midsized, and enterprise businesses, which structure will work best for you, and how to make your first or next marketing hire. Marketing Team Sizes First, let's define what we mean by different company sizes. You may not agree with all of them, and that's OK; we're only using these numbers to establish a common lexicon in this guide. Small to Medium Sized Business (SMB): 5-100 Employees Midsized Business: 101-1,000 Employees Enterprise: 1,000+ employees (not including the massive Fortune 500 orgs) Now that we've agreed on sizes, let's talk about the marketing department structures you have to choose from. How to Structure a Marketing Department Here, I'm outlining three types of marketing department structures. These are dependent upon how large and how predictable your business is. Midsize companies with less predictable revenue forecasts may find a team structured by specific marketing disciplines...

The Best Marketing Jobs and Careers for You to Pursue in 2022 Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! We love this company, and here’s why you should, too." Marketing is also incredibly dynamic and diverse. It offers positions for people of all strengths. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there. We'll give you what you need to map out your marketing career and pinpoint your goals. Let’s get started. According to Merriam-Webster, marketing is "the process or technique of promoting, selling, and distributing a product or service." But the job involves much, much more than that. The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services. There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. What You Need to Be a Marketer...

How to Prepare for A Job in Digital Marketing and E-commerce The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era. Radio ads became podcast sponsorships, billboards turned into web banners, and magazine spreads changed from ink on paper to pixels on a screen. The benefits of this digital transformation are countless. The ability to target the right audience and engage them into action – subscribe, consume, or buy, are just a few examples. Digital Marketing Specialties Are Endless Inevitably, as with any constantly evolving field, specializations change. Today, being a digital marketer is only the beginning. Once you are familiar with the basics, you can find your specialty and niche. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. Each specialty requires knowledge of different platforms and tools and familiarity with various technologies. If you're looking for flexibility, a career in digital marketing is a great choice. LinkedIn’s 2022 Marketing Jobs report shows a 121% YOY increase in a remote marketing job share with the most in-demand occupations in digital marketing...

9 Types of Organizational Structure Every Company Should Consider Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you're always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch. But beyond that, there are a lot of options to consider. Automatic or manual? Four-wheel drive or two? Built-in GPS? Leather interior? Flux capacitor? (Only if you're going back in time, of course.) In the world of organizational structures, the options you have to choose from include things like chain of command (long or short?), span of control (wide or narrow?), and centralization (centralized or decentralized decision-making?), just to name a few. What's the point of an organizational structure? As a business leader, do you even need one? As I said, org structures help you define at least three key elements of how your business is going to run. As your company gets bigger, an organizational structure can also be helpful for new employees as they learn who manages what processes at your company. Then, if you need to pivot or shift your leadership, you can visualize how the work flows would work by adjusting your organizational structure diagrams. To put it simply, this chart is like a map that simply explains how your company works and how its roles are organized. Here's what each of those elements means to an organization:...

How to Find, Choose, & Hire the Best B2B Marketing Consultant or Agency Marketing is an umbrella term for a wide variety of methods and strategies meant to benefit your business. Your business has different needs that will require different types of marketing efforts. For instance, engaging with your audience and improving sales are related, but still separate goals, so you can’t apply the exact same strategy for both. And if your need is to connect your business and product to other businesses, it will require business-to-business (B2B) marketing. Growing and expanding your business will require a strong marketing plan. Running a business doesn’t require the exact same skillset as marketing a business. Many marketing professionals will specialize their focus on a specific sector, such as B2B marketing. These consultants or agencies utilize their specialization to help businesses improve their marketing strategies. The Benefits of Hiring a Consultant Focusing on a specialty has a lot of benefits compared to having surface-level knowledge of a general topic. Hiring a consultant will give you more time to focus on your business while they build you an effective marketing strategy. A consultant will also bring a fresh perspective and a new angle to your marketing. As well, they only have one role that they can dedicate their full time to. It’s also easier to teach one person your business needs and style versus a group. How much does B2B consulting cost? According to ZipRecruiter, the national average pay for a marketing...

HubSpot's Guide to Building a Killer Marketing Team We all know the age-old expression, "There is more than one way to skin a cat." Though I've never tried, I'm going to guess they're right about that. Likewise, there are many different ways to build a high-performing, growth-focused marketing team. However, in my experience, I have found that there are six absolute must-have positions that the majority of best-in-class B2B companies employ. Particularly if you're at a small business or startup, it's important to think about building your team with these six roles first. Let's go through how to build a marketing team, what these roles are and where to find the right people to fill them. How to Build a Marketing Team Before you can hire anyone, it's important to have a strategy in place for building your team. For instance, you should have a clear understanding of your organizations hierarchy. Think about how the Acquisition and Content teams will work together. Consider how the roles within these teams overlap. Once you have a clear understanding of your marketing department's teams, you can start to write the job descriptions and begin recruiting. You can post jobs on your website, or on job boards like Indeed. When the applications begin rolling in, you can start to interview and vet your candidates. It's important that the people you hire mesh well with your team, so don't hesitate to ask marketing friends for referrals. Additionally, pay attention to LinkedIn connections while you're...