A Nonprofits Guide To Using LinkedIn Your nonprofit likely takes up a lot of your time, and you might not have a huge staff to delegate responsibilities to. So, taking the time to use online platforms might not seem like the best use of your time. However, platforms like LinkedIn can be great for nonprofits, especially for connecting with people interested in your cause, inspiring them to take action, and even hiring new employees. You’ll have to dedicate a bit of time to use it, but it’ll pay off in the end. Read on to use this piece as a guide for creating a LinkedIn page for your nonprofit. Table of Contents: How to Create a LinkedIn Page for a Nonprofit Organization How to Use LinkedIn for Nonprofits Best Nonprofit LinkedIn Profiles How to Create a LinkedIn Page for a Nonprofit Organization Creating a LinkedIn Page for your nonprofit helps people interested in your cause discover you, learn about your mission, and interact with you on the platform. It can also help you attract new employees if you post job openings. Let’s go over how you can create one. 1. Navigate to LinkedIn Pages or LinkedIn.com LinkedIn Pages is the platform’s native tool for creating a page. If you start from this site, click “Create your Page” on the Pages page. You can also start from LinkedIn.com, which is a great option if you already have a LinkedIn Profile. To do this within your...

5 Questions to Ask Yourself Before Launching a Digital Advocacy Campaign Digital advocacy efforts are vital for enabling nonprofit organizations to cut through the noise and win campaigns. Without digital advocacy, it can be difficult to measure the success of your campaigns — or even know if you're winning, at all. In fact, 94% of advocacy campaigners believe the opposing side is winning, and 86% believe they should embrace more impactful tactics. It is time we step up our digital advocacy efforts. Whether you're a seasoned campaigner looking to go back to basics or are completely new to digital organizing and don't know where to start — you're in the right place. Here, let's explore five questions you'll want to ask when starting a digital advocacy campaign. 5 Questions to Ask for a Successful Digital Advocacy Campaign 1. What is your goal? Before starting any digital campaign, it's important to understand what you're trying to achieve.  Think about what you want to accomplish. Do you want to turn the tides on a policy decision currently on the table? Do you want to help de-stigmatize an issue in your community? Do you want to mobilize your supporters to publicly support your issue ahead of an upcoming election? Marshall Ganz is a scholar at Harvard and activist who has studied powerful movements and what led to their success. Through his research he found a framework for setting goals. Ganz determined that effective campaign goals should: Be measurable and tangible to improve...

A Quick Guide to Nonprofit Website Redesigns It's hard to overstate the importance of having a quality website for nonprofit organizations. All of an organization's outreach, marketing, and ads need to drive an audience to take action like donating, finding out about services, or signing up for information. An effective website allows these actions to happen quickly and seamlessly, making the path to conversion for any of these actions feel effortless. On the other hand, subpar websites actually distract audiences from the goals you want them to accomplish, confusing visitors with navigation that obscures the most relevant information or overloading them with too many calls-to-action. As digital marketing experts, we have a basic process we use as a guide when we start new nonprofit website projects, ensuring that the end product is clear, easy-to-use, and ultimately, effective. Let's dive in. The 6 Phases of a Successful Nonprofit Website Project 1. Discovery During the discovery phase, your project team will define its goals and understand existing strengths, opportunities for growth, and audiences. Identify Your Goals The first step in building a better website is recognizing that you need one, and determining goals for redesign efforts. Sometimes you can look at data to determine if your current site is meeting your expectations. Understand Audiences Tools such as Google Analytics can help you determine which actions or content are getting more or less traction with audiences to optimize accordingly. Implementing audience surveys can also provide insight into what parts of your website...

Why Your Nonprofit Should Invest in Search Engine Optimization Every company needs a strong marketing strategy — even nonprofits. However, most nonprofits haven't considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment. SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission. Let's dive into what SEO is, how it works, and SEO best practices for nonprofits. What is SEO? SEO, which stands for search engine optimization, is the process of driving users to your site from search engines organically. This means you aren't paying for ads, using social media, or placing sponsored content to attract new users. The goal of SEO is to help your site rank as high as possible for target keywords and phrases relevant to your website and mission. For example, if your nonprofit is geared towards wildlife conservation, you would want to rank high organically for terms related to wildlife conservation. The higher your website or pages rank in the search engine result pages (SERPs), the more likely users will see it and click on it. Studies have shown that the higher you rank, the higher the average click-through-rate (CTR) is. If you'd like a full rundown on SEO, take a look at The Ultimate Guide to SEO in 2022. How does SEO work? There are hundreds of factors that Google...