How Nonprofits Can Use TikTok for Growth TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it's here to stay. Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. We're seeing more and more social impact and non-profit clients use TikTok to inform, educate, engage, advertise, and raise funds and awareness. Here, let's explore tips and best practices for nonprofits looking to leverage TikTok for growth. Is TikTok right for your nonprofit? Building a presence on a new social media platform can be a big undertaking. As with any platform, it's essential to assess whether it's a good fit for your organization, and whether it will help you meet your goals. Before diving in, it's important to ensure that your efforts go into spaces and platforms that your audience already uses. First, make sure TikTok helps reach your organization's target audience. Remember: over 50% of the apps' users are under 32 years old, and over 41% of TikTok users are between the ages of 16 and 24, according to Qgiv. You'll also want to assess whether your organization can manage a TikTok channel. If you're considering whether your organization has the capacity to build a TikTok presence, the first step is to ask — and trust — the person or team who manages your social media. Another thing to consider is the way TikTok prioritizes raw, real, unedited, and people-first videos....