3 Tips on Launching a Kickass Podcast, from My First Million Producers The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. 😬 Would you ride this rollercoaster? Be honest. Source: NiemanLab Does this mean the podcast train has left the station? No more tickets available to savvy hosts and sultry voices? Not at all — your podcast just can’t suck. Luckily, podcast geniuses Darren Clarke (executive producer of My First Million) and Kal Elsebai (HubSpot’s senior manager of podcast strategy) shared their tips on how you can create a killer show. The two broke it down into three distinct parts: Ideation Launching Monetization Here’s how you can turn your business or niche hobby (ever wanted to listen to 49 minutes of stationary fangirling?) into the next big thing in podcasting: 1. Create the podcast you want to listen to If you’re launching a podcast to make a quick buck… think again. Instead of finding a profitable niche, start with your passions. If you can rave about a topic for hours, chances are your enthusiasm will come through, and people will pay attention. If you’re starting from scratch, conduct your research, identify your niche, and figure out your unique take on that topic. “Niche down until it hurts,” as Darren...