How Consumers Prefer to Interact With Brands All customers have different communication preferences regarding the brands they like. Some may want to call a company to learn more about what it offers, while others may initiate a conversation with a chatbot.  As your goal is to create a customer experience that speaks to customer needs, you want to know which channels they prefer.  Read on to discover new HubSpot Blog insight about customer communication preferences with their favorite businesses.  Customer Communication Preference Statistics How Customers Prefer to Learn About Products A HubSpot Blog survey asked respondents how they prefer to interact with companies when looking for information about a product or service.  46% said they prefer to review its content (videos, commercials, blog posts, images, etc.), 15% follow or visit its social media accounts, and 9% go to the company’s physical store and read reviews on review sites or social media pages.  Data Source 1. Reviewing Content Audiences overwhelmingly prefer to review the content your business puts out, so it’s essential to speak to this desire in your marketing strategy by creating the useful content your audiences are looking for.  With this tip, it’s important to also be aware of the channels your audiences use the most so you can meet them on their preferred mediums. For example, Gen Z spends most of their time on YouTube, and 47% research products they’re interested in on the platform, followed by Instagram, Snapchat, then TikTok.  2. Social Media When...