5 Tips for Small Business Owners on Finding & Reaching the Right Audience Within Year One of Launch Having a digital presence is critical for any business looking to reach new audiences. SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. But when you're first starting out as a business owner, expanding your digital reach can feel overwhelming — where to even begin? In celebration of Google's International Small Business Week, which is anchored on the UN's micro, small, and medium-sized enterprises day, we've created a resource for micro-businesses that might not have a digital presence yet. Here, let's dive into tips from four small business owners on how they initially found online audiences after launching their businesses, so you can ensure you're leveraging the right digital tools to expand your own reach. Plus, hear from HubSpot's Director of Advertising on getting the most out of Google Ads as a new business owner.  How to Find & Reach Your Target Audience, According to Small Business Owners 1. Have some broad assumptions about your target audience, and then narrow down. When you're first creating a digital presence, you'll want to start by focusing on some broad, easy-to-identify categories of your target market. Your team can begin by identifying demographic segmentation for your customer persona. This includes: Age Gender Income You might add geographic segmentation on top of this if you're only intending on...