How to master the basics of social media advertising I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. In this guide, we‘ll discuss why it’s so effective, explain how to create a strategy for your business, and provide inspiration to help you get started. Table of Contents How effective is social media advertising? How to Create a Social Media Ad How to Run a Social Media Ad: Examples How effective is social media advertising? Did you know that Facebook is the most used social network worldwide, with over 3 billion monthly active users? Or that there are over 2 billion monthly active Instagram users? And did you know 83% of marketers report that social media has increased business exposure? These are just some of the many stats related to social media advertising that prove its impact and importance among all types of businesses. In addition to stats supporting the effectiveness and impressive reach of social media advertising, this marketing tactic allows you to nurture your leads in real time. You can directly communicate and engage with your followers and audience on the platform...