Social Media Analytics: The Ultimate Guide With over 4.5 billion social media users across the globe, it's no wonder businesses need to be active on social media to connect with their audience. However, simply existing on social media isn't enough; marketers need to use social media analytics to ensure they post content with the highest ROI.   Social media analytics and reporting give your business the best chance to produce engaging content that positively impacts your bottom line consistently. Social media analytics provides insight into several essential factors directly tied to your marketing efforts and business success. Here’s a list that explains the importance of social media analytics: Develop a deeper understanding of who your target audience is and where they spend their time Identify which social platforms receive the most significant amount of traffic Determine what type of social content leads to the most conversions, engagements, etc. Discover what type of social media post has the most significant reach and resonates best with your audience on specific platforms. Learn about what is and isn’t working in terms of social media campaigns and ads among your audience during their life and after they wrap up. Develop a more robust social media strategy for your business’s specific goals related to things like your marketing, sales, and service efforts. Social Media Analytics Reports Social media analytics...

Facebook Analytics is Going Away: Should Marketers Really Worry? As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. "Even though this tool is going away, we continue to invest in measurement products that provide insights and data analysis capabilities," the short Facebook announcement said.  Below, we’ll explain why Facebook's removing its Analytics feature, why you might not need to panic, and alternatives you can use to get similar data about your audiences. Why Facebook is Sunsetting Analytics Facebook Analytics launched in 2018 as a free alternative to platforms like Google Analytics (GA). On top of tracking all your Facebook Business Page data in one place, users could also create and embed Facebook tracking pixels on their websites to see how audiences behaved and what their customer journey looked like. Image Source Facebook Analytics could also give brands a look at your Facebook page’s details and audience demographics to help brands better inform their strategies. Because much of the information shown on Facebook...

The 11 Best Social Media Dashboard Tools & Apps When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we've compiled a list of the best social media dashboards that fit your budget and brand. These social media dashboards are optimized for every type of SMB; whether you're a social media team or a party of one, these apps will help you accomplish your goals in a streamlined, efficient way. 1. HubSpot Price: Included in Professional version ($800/mo) or Enterprise version ($3,200/mo) Why it's great: All-in-one social media software With HubSpot's social media management tool, you get an all-inclusive package. Connect up to 300 accounts and schedule up to 10,000 posts a month. Plus, for super in-depth planners, you can schedule posts up to 3 years in advance. HubSpot's social media management features include monitoring mentions and engagement, and provides full analytic reports. You're able to schedule posts all in one place without leaving the system. 2. Later Price: $9, $19, $29, $49 per month, and enterprise pricing Why it's great: Instagram scheduling While you can connect Facebook, Twitter, and Pinterest profiles, Later is...

The 7 Best Social Media Analytics Tools for Marketers in 2020 Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? With social media analytics tools. In a nutshell, social media analytics tools are generally part of a larger social media management software platform. They collect data from connected accounts, such as engagement, reposts, and replies, and compile them into reports that break down the numbers, providing you with insights about the performance of your brand online. Social media analytics tools are at the heart of knowing how to communicate with your audience online, where to target them, and how to prove the value of social media to decision-makers. To cut the expansive search of social media analytics tools down, (there are a lot) we've made a list of seven top options that we recommend, depending on your business type. These choices have expansive features and tools, offer a trial period, and in some cases, are even able to integrate with your HubSpot account. 1. HubSpot Price: Marketing Hub Professional: $800/mo. HubSpot's analytics tools offer social reports that compare the performance of multiple social channels to measure campaign performance. To aid with monitoring engagement, HubSpot's software allows users to...