Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are many moving parts to a successful social media strategy. There’s knowing the right frequency with which to post. There’s the measurement of any ROI on these efforts. And there’s determining what the heck to post to each channel. Different channels have different audiences, peak times, and character limits. That’s why we put together the guidelines below to compose copy for five social media channels: Facebook, X, LinkedIn, Instagram, and Snapchat. So read on — and start writing. How to Compose Text for 5 Social Media Channels Facebook Let’s start with a look at Facebook’s audience: Image Source According to the Pew Research Center, 69% of all online adults on Facebook continue to be the highest-utilized social network. It’s a great place to start building an online community. And remember, 90% of social media marketers say building an active online community is critical to a brand’s success in 2023 – so your efforts will not be wasted. But out of the channels we’ll cover here, it also has the highest usage rate among the 65+ audience. When composing text for...

How to Run an Instagram Contest: A 10-Step Guide With more than 1 billion monthly active users, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy for stirring up conversation -- it capitalizes on user generated content (UGC) and typically requires very little commitment for participants. But where do you start? And how can you be sure that you're covering all the bases? How to Run an Instagram Contest: A 10-Step Guide To help give you some direction, we put together a detailed list of steps to run through when planning an engaging Instagram contest. From setting goals to monitoring submissions, we've covered all of the basics below -- and we've included some inspirational examples along the way. Check it out ... Disclaimer: This blog post includes some information on legal issues surrounding internet marketing, but legal information is not the same as legal advice -- applying the law to a specific circumstance. We’ve conducted research to better ensure that our information is accurate and useful, but we insist that you talk to a lawyer if you want professional assurance that our information, and your interpretation of it, is accurate. In a nutshell, you may not rely on this information as legal advice, nor as a recommendation or endorsement of any particular legal understanding, and you should instead see this post’s info...

The 10 Most Engaging Topics on LinkedIn in 2020 It's no secret that LinkedIn operates one of the largest professional networks on the Internet. In fact, the platform has 690+ million members in over 200 countries and territories. That's why it's important for marketers to be active on LinkedIn. But how do you get your network to engage with your posts? Below, we'll discuss the top 10 most engaging topics on LinkedIn, how certain content types go viral, and the science behind why. Plus, we'll dive into examples that show you how to execute posts like this. 1. Sensational Info-tainment Videos Posts Video content has been increasing in popularity on social media sites like Facebook and Instagram over the last few years. On LinkedIn, it's no different. In fact, 75% of marketers polled said LinkedIn video content is a successful way of reaching target audiences. Example: LinkedIn Live (Mall Edition) This example really pushes the boundaries of LinkedIn video content creation. In this viral video, I literally approached hundreds of strangers at the mall and asked them for "15 minutes on their calendar to discuss synergies that may exist." This is perhaps the single most dreaded phrase of all-time on LinkedIn, so I decided to take it from the inbox to the streets. For context, I lead demand generation at Nextiva, a cloud communications company. This video has absolutely nothing to do with Nextiva, or our products and services. So what's the point then? It's simple —...