24 Reddit Stats and Facts to Know in 2022 Since it launched in 2005, Reddit has remained a mystery to many marketers. Reddit is a user-influenced platform that embraces discussion and community engagement over content creation or branding. Its difference in focus makes Reddit vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche. In the past few years, however, Reddit's attempted to gain more attention from brands by introducing several advertising offerings. The platform also launched features such as video streaming and video hosting, enabling the platform to evolve from the text-based format it's known for. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later in life. Though we don't encourage you to put all your money into Reddit ads or a community manager to build subreddits just yet, there are still ways businesses and brands can use Reddit to their advantage if they choose to. One way is to host "Ask Me Anything" posts (also known as an AMA) to build community and trust with your audience. Another way is to start subreddits about specific topics relevant to your brand, similar to Facebook groups. Reddit Statistics To keep you informed and help you make strategic social media decisions, here's a list of 24 helpful and intriguing Reddit stats related to the company, its user base, and what it takes to engage audiences on the platform. General Stats...

The Best Ads We've Seen on TikTok + Why They Made Us Tap the Link Believe it or not, TikTok users aren't opposed to ads — they just have high expectations for them. The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. When brands take the time to understand TikTok, it becomes much easier to develop concepts, jump on trends, leverage effects and audio, and, ultimately, connect with an audience. So, to help you hit the right note, we've compiled a list of the best ads on TikTok to inspire your next campaign. 1. DoorDash "I want to show you how I was able to afford AirPod Pros in 48 hours starting with nothing."  An enticing hook within the first few seconds? Check. However, there's much more going on here. @DoorDash - Driver Be your own boss ♬ Promoted Music - DoorDash - Driver First, the message. Notice how DoorDash positions itself as a side gig. It even points out how you can make more money in less time. This message is clearly enticing to its audience of young adults who want the latest gadgets without committing to a full-time job. Second, the delivery. The ad uses a Gen Z narrator to appeal to a similar demographic. On top of that, he uses a popular effect on TikTok, known...

What Is a Social-Led Brand? Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. In this post, we’ll explain what a social-led brand is and what it takes to become one. What is a social-led brand? A social-led brand uses everything about its social media presence, from assets to tone, in all of its marketing and branding efforts. Essentially it is led by how it acts on social media channels. For example, a brand with a humorous voice on social media maintains that same voice on billboards. Popeyes is a great example of this, especially when it comes to its who-has-the-better-sandwich feud with Chick-fil-A. Popeyes says they have a leg up in flavor and also in the fact that they’re open on Sundays when Chick-fil-A is closed. It made a joke about its open hours on Twitter (shown below), Image Source And maintained the same humor in a highway road sign. Image Source Social-led brands are also tuned in to current conversations and trends on social media and use them in their own marketing, like using a trending meme to promote a product. These brands also learn what customers expect from brands and businesses they like on social media. For example, social commerce is rising in popularity as customers shop on the channels they use. A...

6 Small Businesses That Are Killing It On TikTok For many brands, TikTok is a scary, unknown place. What do you post? How do you use the trending sounds? I’ve rounded up small businesses that have generated thousands of likes and followers on their TikTok profiles alone. In this article, we not only list successful small businesses on TikTok with a breakdown of their strategies but also hear from some directly on what influenced their success. Note: In this article, we define small businesses as those with one to 25 employees. 1. POPFLEX Founded by influencer and content creator Cassey Ho, POPFLEX has amassed 2.5 million likes and 116K followers since first posting in May 2020. What’s the key to its success? Leveraging Ho’s loyal community and telling honest stories. @popflexactive Time for a gym bag upgrade? Meet the all-in-one Valentina Duffle 💐 #dufflebag #duffle #functionalfashion #blogilates #bags #gymbag #ShowOffLandOFrost ♬ Classical Music - Classical Music Ho grew in popularity on YouTube as a fitness instructor sharing pilates workouts and advice, hence the name @blogilates. After years of success, Ho launched the apparel brand, POPFLEX. “It's such a huge benefit to work with a social media personality like Cassey, who already has not only a fanbase but a loyal community that she has built trust with,” says Lexi King, PopFlex’s social media lead. “We are an extension of that at POPFLEX.” Knowing that these two...

TikTok's Tests New Search Features: What We Know Right Now TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users. It recently launched a feature that calls into question whether, in the future, the app will require its own unique SEO strategy. Let’s discuss this. TikTok’s New Search Feature TikTok’s new search feature is primarily seen in comment sections, where keywords are hyperlinked next to a magnifying glass icon. Pressing on the linked keyword brings you to a discovery page of videos related to the keyword. For example, Steven Lim made a video sharing new need-to-know features of iOS 16. A user left a comment about one of the features Lim mentioned, haptic keyboard, and it's hyperlinked and leads to a larger selection of videos about haptic keywords. Image Source Hyperlinked keywords can also appear at the top of comment sections, and clicking on them leads to a selection of videos on the same topic. The Pasta Queen shares authentic Italian recipes on her account, and the comment section of a recent video is headed by a hyperlinked “pasta recipe” keyword. Image Source The feature is currently available as part of a limited run test and, according to TechCrunch, TikTok has not yet made an official comment. What’s the potential with this feature? The feature comes at a critical time for TikTok’s impact in the search world, as Google has recently acknowledged the platform's...

How Co-Marketers Can Leverage Creator Collabs and Branded Content on Facebook If you leverage influencer collabs, partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags. These tools have a simple goal: to create smoother collaborations between content creators and brands that lead to more exposure and reach. On the consumer side, they add an extra layer of transparency around branded content. Here, we'll cover everything you need to know about these tools and discuss how they can bring your Facebook strategy to the next level. What is Facebook's Creator Collab feature? Released just this year, Facebook's Creator Collab feature enables you to tag multiple creators in a single post. Here it is in action: Image Source In the example above, notice that two creators — Daniel Santos and Taiba Rizvi – are tagged in the same post. What's the benefit of this? When you tag multiple creators, you can generate more exposure by tapping into the audience of each collaborator. Here's how it works: the primary collaborator (the creator who uploads the post) sends an invite to the secondary collaborator to "join" the post. Once they accept, the primary user can add or remove the secondary collaborator at any time. You may be wondering, what if the post is eligible for monetization? In that case, earnings are only available to the primary collaborator. In terms of analytics, each collaborator can access insights about the post,...

16 TikTok Advertising Stats to Know Before You Invest While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go over critical stats to know. TikTok Advertising Stats To Know TikTok has 1 billion global daily active users. (DataReportal) Of marketers that buy paid ads on social media, 65% purchase them on TikTok. (HubSpot Blog) Marketers say that TikTok is the second most effective platform for video content. (HubSpot Blog) 36% of consumers want to learn about products through short-form videos like TikToks or Reels. (HubSpot Blog) Gen Z is discovering and buying products on social media more than any other generation. (HubSpot Blog) Amazon and HBO spent the most money on TikTok ads in the U.S. between January and May of 2022. (Statista) A recent Kantar survey found that 67% of respondents agreed that ads on TikTok capture their attention, which is a 10% lead on other social media channels. (Kantar) 52% of TikTok users in the U.S. said that advertisements they saw on the platform were fun and engaging. (Statista) TikTokers are twice as likely as users of other social channels to recommend something they’ve discovered on TikTok. (Material) 43%...

10 Best TikTok Tricks to Go Viral in 2022 On TikTok, anyone can go viral. But due to its quirky nature, it's often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try.  From leveraging trending audio to green screen effects, read on to discover the 10 best TikTok tricks. 1. Stitch top-performing or relevant videos. Stitch is a tool that enables you to combine another video on TikTok with one you're creating. It's yet another way to collaborate with other TikTokers, leverage user-generated content, and expand your reach. Start by looking for top-performing videos in your niche. You can do this by using the search bar and typing keywords relating to your brand. Or, check if any videos directly mention your brand. Once you find a video to stitch, tap the Share icon on the right-hand side. Then, tap Stitch. This will open an editing tool where you can select five seconds of the video to use in yours. Let's look at stitching in action with an example from Puma. Example: Puma In case you're out of the loop, latte art is a huge deal on TikTok — amassing over 2.4 billion views. When one user put the Puma logo on top of a steaming cup of coffee, the brand decided to join the...

Why Consumers Participate in Online Communities Online communities are internet groups where people with shared interests interact, have discussions, and form relationships. According to HubSpot’s State of Consumer Trends Report, 24% of social media users have actively participated in an online community in the last three months. This post will delve into why consumers join online communities, the benefits they get from participating in them, and what this means for marketers. Why Consumers Participate in Online Communities The HubSpot Blog’s Consumer Trends Report surveyed over 1000+ consumers and asked them why they join online communities. The top reasons were for fun, to share their same interests with others, and to stay connected with their communities. Online communities are especially impactful for Gen Z, who value in-the-moment connection. In the past three months, 22% of Gen Z have joined an online community, and 36% of Gen Z actively participated in an online community (higher than any other generation). Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy, says a draw to online communities is that they remove the friction that can come from in-person communities, as people around the world can connect with others without needing to travel to different locations. She says that with the advent of smartphones, online communities become “‘In your pocket’ or ‘turn on your laptop’ communities where the only thing you need to feel connected to others is an internet connection.” Access can be as simple as tapping an app on a phone or clicking on...

Which Social Media Channels are Gaining and Losing Steam? These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it's important to know your audience's favorite social channels. For instance, if you're selling retirement homes, it's safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind. Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022 Facebook Facebook currently attracts 2.89 billion monthly users, more than any other social platform. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers, 88% of Millennials, and 83% of Gen X-ers have visited Facebook. On top of that, Gen X and Baby Boomers rank Facebook as their favorite social media app and their most visited app. If you're looking to target older demographics with social media marketing, Facebook is your best bet. That said, engagement drops significantly for Gen Z audiences. Just 12% of Gen Z-ers say they use Facebook more than any other platform, and only 55% have visited Facebook in the past three months. TikTok TikTok is known as the platform for Gen Z — and the data confirms it. In fact, over half...