Creating a B2B buyer journey map in 8 steps When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable asset. A well-crafted buyer journey map provides valuable insight into your potential customers‘ decision-making process. It helps you identify opportunities to nurture leads and ultimately drive more product sign-ups. This post offers an 8-step approach that consistently delivers results. But before then, let’s run through the basics. Table of Contents What is a B2B buyer journey map? Benefits of B2B Buyer Journey Mapping How to Create a B2B Buyer's Journey Map Putting Your Journey Map to Work Tool to Support Your Mapping Process What is a B2B buyer journey map? A B2B buyer journey map is a visual representation of potential customers' path from the moment they recognize a problem to the point where they choose your solution. Unlike B2C journeys, B2B buying processes typically involve multiple stakeholders, longer decision timelines, and more complex considerations. Your map should capture each touchpoint where prospects interact with your business, from initial awareness through consideration, decision-making, onboarding, and beyond. This holistic view ensures you're not missing critical opportunities to influence the buying decision. Benefits of B2B Buyer Journey Mapping Creating a comprehensive buyer journey map delivers...

Consumer Behavior Statistics You Should Know in 2022 How consumers make purchasing decisions has changed greatly in just a few months. For instance, the pandemic has shifted some buyers more online. In recent years, there has also been a push for more transparent and sustainable practices in brands. But what else is there? Well, that’s what we’re covering here. In this article, you’ll learn some interesting statistics regarding consumer behavior that you should know in 2022 and what that means for your marketing strategy. 1. Consumers buy more online. According to a 2022 GWI Commerce Report, there has been a 36% increase in the number of Americans doing most of their household or grocery shopping online. During the 2021 holiday season, 46% of consumers shopped exclusively online according to a Jungle Scout report. Why? The top reasons are lower prices, low-cost shipping, and convenience. Back in 2020, NRF’s Winter 2020 Consumer View reported that 83% of shoppers say convenience while shopping is more important compared to five years ago. That was before the pandemic, so that percentage has likely increased. Image Source This shift has forced some brick-and-mortar stores to consider how to implement an ecommerce strategy, whether it’s launching their own online stores or partnering with third-party platforms. There’s also a bigger need for a robust online presence. While this was always recommended for brands, nowadays, it’s vital for their long-term growth. 2. Reviews and user-generated content are more influential than ever. Today, it seems like...

How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of having fun outweighed your fear, so you climbed up and flew down. Customers take a similar journey through your company's conversion funnel when evaluating whether or not to buy from you. You have to pique their interest, build trust, and encourage them to take action. While the customer journey is more complex than my slide analogy, understanding how conversion funnels work can improve this flow. It can help you optimize your funnel, attract more leads, convert them to customers, and boost your bottom line. But all that requires reducing as much friction as possible. (Think: sliding down with slippery clothes instead of bare skin). In this post, I'll explain what conversion funnels are and how they impact your customer journey. Then, you'll learn how to optimize your funnel to increase the number of people who make it to your conversion point at the bottom. All leads begin at the top of the funnel. As they learn more about your business, they move down and get closer to purchasing your product or service. This conversion process is called a funnel because companies often...