TikTok Business vs. Personal — How to Make the Right Choice Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Like many, I believe that creators and influencers are business owners, which adds to the confusion about which to use. Both TikTok account types are free, so which is best? I’ll answer all these questions and more with my definitive guide to TikTok Business vs. Personal. TikTok for Business vs. Your Personal TikTok What is a TikTok Business Account? Advantages of a TikTok Business Account Disadvantages of a TikTok Business Account What is a TikTok Personal Account? Advantages of a TikTok Personal Account Disadvantages of a TikTok Personal Account TikTok for Business vs. Your Personal TikTok First, let’s start with what makes TikTok great for engagement and the similarities between business and personal TikTok accounts. There’s a corner for every kind of content on TikTok, whether that’s ParentTok, FashionTok, PrankTok, or BookTok. I come to TikTok to laugh, learn, and discover, making it a plentiful space for creators and brands alike. All TikTok users can engage followers through short-form video posts, stories, and going LIVE. Both business and personal accounts allow you to get verified, promote posts, and use the Branded Content Toggle. That’s about where the similarities end. TikTok business is designed for brands to launch campaigns and engage with audiences at scale,...

4 TikTok Predictions that Creators on the Platform Are Preparing For Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024. So, if you‘re curious about what trends to look out for and what it could take to go viral on the app this year, you’ve come to the right blog. Here are some TikTok predictions for 2024, according to content creators. TikTok Predictions for 2024 1. Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. In fact, 63% of Gen Z social media users report using TikTok in the last 4 weeks, according to Statista. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media. Don't believe me? A recent survey shows that 82% of Gen Z consumers would trust brands more if they used authentic images of real customers in their advertisements. Content creator and data analyst Sundas Khalid says Gen Z's preference for authentic content will fuel the content that gets the most attention...