What Video Marketers Can Learn from 5 Memorable Australian Commercials By September of 2019, nearly 60% of Australia's population was on YouTube. With internet and social media usage increasing in Australia, the percentage above is likely to grow. Like people in many other countries, Australians embrace video when it comes to learning new things, entertaining themselves, or even researching new products. Now, with growing access to the web, mobile data, and all sorts of online video platforms, video is more readily at Australian fingertips than ever before. At this point, if you're a marketer for an Australian company or an international brand looking to gain awareness in the region, video content or video ads could be solid tactics for you. But, if you've never made a commercial or marketing video for your brand before, you might ask yourself, "Where do I even start?" One of the best ways to learn how to effectively sell your brand or product through video could be watching commercials from your region's most successful brands. By looking at some of the most iconic Australian commercials, you can learn about storytelling styles and other video marketing tactics that nurture national or global audiences from the TV or computer screen to stores. And, even if you don't have the same video budget as a big brand, you can still use their content to consider similar, but more scaleable video strategies. To help Australian or international marketers in their quest to create compelling video marketing content, here...

5 Myths About Video Marketing, Debunked By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers. So why aren't you using it yet? For many small to medium businesses, the reluctance to adopt video comes from a fear of the unknown. Video marketing feels expensive, cumbersome, and difficult to track. And these would be valid reasons … if any of them were still true in 2020. Video technology has come a long way in the past few years. We've gone from "put it on YouTube and hope the millennials find it" to video enablement platforms which empower small businesses to create, share, and analyze videos without the agencies, actors, or expense. In fact, 88%of video marketers reported that video gives them a positive ROI — a 5%increase on last years figure, and a world away from the lowly 33% who felt that way in 2015. If you haven't seen what video can do for your company, it's time to stop putting it off. In this post, let's review the top video marketing myths. 5 Video Marketing Myths, Debunked 1. Video is too expensive. Sure, HBO's Westworld may have beaten The Game of Thrones' record with a price tag of $10 million per episode, but you don't have to play their game. In fact, stay as far away from it as possible. Video doesn't have to be expensive. Today's buyers and consumers actually appreciate authenticity over production value. According...

Do Consumers Actually Engage With In-Stream Ads? In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Now, the average social media user sees videos in the form of live streams, Stories, or Newsfeed posts on a daily basis. Consumer preference for video over other mediums is only expected to get stronger. Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. As a marketer, you likely already know how effective the combination of video and marketing tactics can be. At this point, we've seen millions of brands boost awareness by going live on Facebook and LinkedIn. We've also seen brands report gaining traffic from video-based Instagram Stories with swipe-up links. While video marketing seems like a winning tactic in 2020, you might ask, "What about video-based advertising?" While posting a marketing video on social media or your website might cause you to gain traffic or brand awareness, launching an ad that encourages viewers to click to your store might provide both of those benefits -- plus a more direct path to revenue. When looking into paid video promotion, one of the common offerings you'll hear about -- especially if you plan to advertise on social media -- is in-stream...

How HubSpot Video Managers Coordinate and Produce Content Remotely In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before. As companies quickly began to pivot to remote workspaces, video marketers were left wondering how they would create content with the same production level as something filmed in a brightly lit studio with professional equipment. Additionally, video creators who once filmed interviews or explainers featuring thought leaders needed to determine how they'd continue to incorporate talent remotely. Despite the challenges of making videos from home, companies like HubSpot ultimately figured out processes that allowed them to keep creating helpful content for their audiences. If you're a video manager working remotely for the first time, you might still be learning how to navigate and produce effective content on a timeline. To help inspire new video strategies, I spoke to HubSpot's Academy and social media teams to get tips on how they implemented and created new remote production processes. How to Coordinate and Create Videos From Home 1. Brainstorm content ideas that your audiences will value. As you would with any content marketing campaign, consider topics that will educate, entertain, and delight your audiences -- even when they're clearly filmed in an at-home setting. To come up with video ideas, schedule a virtual brainstorm with your team. Consider your brand's goals, messaging, and problems you can solve for your audience with informative content. Then...

25 Live Video Stats Marketers Need to Know in 2020 In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Not only is Facebook Live thriving, with one in five videos being live streams, but other major platforms like Instagram, Twitter, YouTube, and -- most recently -- LinkedIn, have embraced similar features. Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv, now cater specifically to live stream viewers. While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. For example, many companies have sponsored or hosted the live Q&As I noted above. Alternatively, they've also sponsored live product tutorials from social media influencers. Aside from smaller Q&As and tutorials, some brands have even created entire virtual events that rely on live streams. When it comes to live video, there are many creative opportunities that could allow brands to reach and interact with their audiences. But, because this tactic is still somewhat new, many companies might not know where to start when brainstorming live content. Like with any new trend, brands might also wonder, "Is streaming live video worth my time, or is this strategy just built on hype?" To give you a bird's eye view of the...