14 critical elements I think every website homepage should have As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most visited page on your entire website. The virtual front door that welcomes (or turns away) the majority of your traffic. A lot of businesses struggle here because they treat the homepage like a one-size-fits-all landing page. But your homepage has a much bigger job to do. It needs to guide visitors from all different backgrounds, interests, and traffic sources to the next best step. That means it has to be designed with intention, not guesswork. When I work on websites, and what to put on the homepage specifically, I always look at three non-negotiables: Does it attract and hook visitors quickly? Does it educate them on who you are and what you offer? Does it guide them toward taking action (without being pushy)? That’s the formula for a homepage that performs. If you’re serious about making your homepage work harder for you, make sure the following must-have elements are in place. What You Should Include in Your Website Homepage Design 1. Headline On average, users usually scan websites within 15 seconds. That’s such a small window to tell visitors what your business has to offer. That’s why I always opt to place the headline, sub-headline, and a clear CTA right in the hero...