How to Use YouTube's Call-to-Action Overlay Ads Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads. Brands have the opportunity to link commercials back to the products they're selling and potentially increase their conversion rate. In this post, we’ll help you achieve those goals by teaching you how to share YouTube overlay ads and give you tips on how to run them successfully. Not all YouTube ads are short videos; overlay ads are a type of imagery that pops up on the video player as viewers watch their chosen content. Image Source They’re relatively small and inoffensive to the viewing experience and leave enough space to garner the attention of various potential customers. And making them isn’t a challenge, let’s get into it. How to Create YouTube Overlay Ads 1. Create a banner that fits the dimensions of overlay ad specs. You can easily create a banner on graphic design platforms like Canva or Photoshop, choose from pre-existing templates, and customize it to reflect your brand identity. And for ideal sizing of the banner, make sure it follows these dimensions: Image dimensions: 480×70 File type: Static .GIF, .PNG, .JPG File size: 150 Kb 2. Begin a new campaign in Google Ads. YouTube ads are created and managed through Google Ads. 3. Select “Display” campaign type. You’re looking to advertise...

What is a YouTube Pre Roll Ad Even if you aren't completely sure what a pre roll ad is, odds are you've seen a few of them. Click on any YouTube video and, more often than not, a short advert will automatically play before the video. This is known as a pre roll ad. Here's an example:  For consumers, these ads can feel like a digital thorn in the side. But for marketers, these short adverts can pack a powerful punch in terms of brand awareness and ad recall. Let's learn more about pre rolls ads, how to get these ads on YouTube, and look at some effective examples in action. There are three main types of pre roll ads on YouTube: Bumper: Available in select markets, bump ads are non-skippable, six-second ads. Skippable: In a skippable video ad, viewers are given a choice to skip the ad after the initial five seconds. In order to work, these ads must be more than 12 seconds long. Non-skippable: In a non-skippable video ad, viewers are not given a choice to skip the ad. These ads can be a maximum of 15 seconds. There are many benefits to incorporating pre roll ads in your digital marketing strategy. To start, let's look at the medium — YouTube. YouTube is the second most popular website in the world (behind Google, which owns YouTube). In fact, users worldwide collectively consume 1 billion hours worth of...

2021 YouTube Ad Specs Did you know that over 500 hours of content is uploaded to YouTube every minute, and the platform has more than 2 billion users? I don't know if it's just me, but I didn't know YouTube had that much content published every day. Since many businesses use YouTube as a marketing tool for their campaigns, it's important to stay up to date on the ad specifications. In this post, we'll give a quick overview of the ad formats and ad requirements for YouTube. YouTube Ad Specs YouTube Display Ad Specs Display ads appear to the top right of a video, right above the video suggestions. Specs: 300 x 250 px for the larger view 300 x 60 px for the smaller view Recommended video dimensions are: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p). Aspect ratio is 16:9 Max file size is 128GB or 12 hours, whichever is less. Accepted video formats include: .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM. YouTube Pre-Roll, Mid-Roll, and In-Stream Ad Specs As I'm sure you've seen, most YouTube videos have ads either at the beginning of the video (these can be skippable or non-skippable) or in the middle of the video. These are called pre-roll and mid-roll ads (previously called in-stream ads). While there are several YouTube...

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign You've spent months perfecting the script, storyboarding, finding the right taazyent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. And with new formats and tracking capabilities, you can also use this information to report on its ROI. In this post, you’ll learn everything you need to know about YouTube ads and how to launch advertisements successfully as part of a fruitful YouTube marketing strategy. Let’s get started. What’s New With YouTube Advertising Advertising on YouTube is very different from running a PPC or paid social media campaign. There are specific creative constraints and a ton of options for this platform, and you need basic knowledge before you even scope out your next video project to make the most of the paid possibilities. In recent years, Google has rolled out a series of changes that makes YouTube advertising an extremely worthwhile investment. Let’s take a look. Targeting Based on Users’ Search History A few years ago, Google announced it would allow advertisers to reach more viewers on YouTube — especially across mobile devices, where 50% of YouTube...