How To Make a YouTube End Screen While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube. Aside from product purchases, how do you keep viewers interested in your channel and watching more videos? End screens. In this post, we'll explain what an end screen is, outline how to create one, share high-quality examples from existing channels, and recommend template options that you can use to create your own. These elements are shown over the top of the last few seconds of your videos' playtime. They are different from YouTube's automatically generated annotations because you can choose the content yourself. How to Make a YouTube End Screen You can create YouTube end screens directly in your YouTube account, and below we'll go over how to add end screen elements to your videos. 1. Sign in to your YouTube account. 2. In the top right corner, select your account icon, then YouTube Studio. 3. On the left-hand menu, select Content. 4. If you want to add an end screen to an existing video, select the video, click the pencil icon (shown below), and skip the next step. 5. If you want to add an end screen to a new video, select the Create button on...

5 YouTube Description Templates That Have Helped Our Videos Go Viral YouTube is the second largest search engine, with over 2 billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, businesses choose Facebook as a channel over YouTube, even for video content. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn't hop on board -- so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months. Because YouTube is a search engine, part of that strategy relied on optimizing the videos to increase the chances of discoverability. One of the most important tactics for optimizing your YouTube channel is writing descriptive YouTube descriptions. YouTube Channel Description A YouTube channel description is similar to the "About" page of a website. In fact, it even appears under the "About" tab of your channel's YouTube page.  The YouTube channel description is meant to convey to potential viewers what your content is about: the topics you cover, the themes you tackle, and why. You'll not only need to convey what you discuss but also what you bring to the discussion and why they should listen to you. The goal here is to turn a one-time viewer into a long-term...

Here's Why People Click Out of YouTube Videos With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. For every YouTube channel related to a specific industry, there are a handful of others churning out similar content. To rise above YouTube's fierce competition, you'll need to regularly create content that grabs your viewers' attention and keeps them engaged. Ultimately, if viewers disengage with your YouTube videos, they'll click out of them before they end and find better content from another channel. Before you begin producing content, it's important to ask yourself, "Why do consumers click out of YouTube videos?" To help video marketers answer the question above, I used Lucid software to ask nearly 300 consumers why they disengage from YouTube videos. Why Consumers Click Out of YouTube Videos After taking time to film, edit, upload, and optimize videos, it can be frustrating to see a heavy viewer dropoff before the content ends. Not only can this trend hurt your YouTube engagement metrics, but it's also a sign that you're wasting valuable time and money making content that people aren't even going to finish. But, while higher dropoff rates are often a sign of content disengagement, it's important to note that -- sometimes -- video exits aren't a creator's fault. When I...

What Marketers Need to Know About YouTube Shorts Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. Now, following a five-month beta test -- as well as the success of TikTok, Instagram Reels, and other viral video platforms -- YouTube's rolling out a short-form video feature of its own. YouTube Shorts -- a YouTube app feature that rivals TikTok and Instagram Reels -- began its first round of testing in India last September. The beta feature enables users to see and create 15-second videos with musical overlays. Even in its most basic beta form, the Shorts feature has already seen solid performance in India. In late February, Google and Alphabet CEO Sundar Pichai announced that videos on the India-based Shorts player receive 3.5 billion cumulative daily views. When You Can Access YouTube Shorts Some YouTube app users in the U.S. have already started to see Shorts roll out on their smartphone app.  A recent post from YouTube's Chief Product Officer Niel Mohan mentioned that the Shorts beta is expected to be fully released in the U.S. throughout March. While there's no word on a global launch yet, Pichai told the press, "We are looking forward to expanding Shorts to more countries this year." With YouTube Shorts' U.S. launch upon us and a global launch likely in the near future, marketers are wondering...

2021 YouTube Demographics Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. I certainly have, and I think I’d be pretty embarrassed to see the total amount of time I’ve spent on the platform. While it’s a great source of entertainment, YouTube has also proved itself to be a valuable tool for marketers. In fact, 70% of viewers bought from a brand after seeing content on YouTube. And, with a global user base of more than 2 billion people, it’s also safe to assume that your target audience is on the platform. However, just as it is for all social networks, building a presence on YouTube requires understanding which segments of your audience are already there. Having that information makes it easier to create content that speaks to their interests, maximize ROI, and achieve general marketing success. In this post, we’ll go over key YouTube statistics you need to know for 2021 to help you succeed in your marketing efforts. 2021 YouTube Demographics Below, we’ll go over the most critical YouTube statistics that show marketers how global audiences are using the platform. General YouTube User Demographics YouTube is the second most visited website in the world. (Hootsuite) YouTube accounts for more than 25% of total worldwide mobile traffic. (Sandvine) YouTube has 2+ billion users, making up almost one-third of the entire internet. (YouTube for Press) These 2+ billion users are present in...

15 Strategies To Get YouTube Subscribers In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can't retain their customers for X amount of months, they'll ultimately lose money by acquiring them. In content marketing, the same principle applies. Retaining your audience's attention positively impacts your brand a lot more than merely acquiring attention. When an audience engages with your content for long periods of time on a consistent basis, they can easily turn into a loyal tribe that's passionate about your work and recommends your brand to all their friends. In other words, staying laser-focused on retaining attention is actually the best strategy for acquiring new attention because your current customers are providing so much word-of-mouth marketing -- it's like a flywheel. On YouTube, you retain attention by attracting subscribers to your channel. Subscribers are your most loyal fans and made a public commitment to your brand, content, and values. They're also most likely to be fervent brand evangelists. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. This means they'll see your videos more frequently, which will help you generate more engagement. Subscribers also watch twice as much...

50 YouTube Stats Every Video Marketer Should Know in 2021 In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!” That was the first time I’d ever heard of YouTube. And it definitely wasn’t the last time I’d hear about it. YouTube has experienced explosive growth since it was founded in an office garage in 2005. Just one year after its inception, it was attracting more than 65,000 new video uploads and 100 million video views per day. A couple of months later, the high-growth startup was acquired for over $1 billion by a titan in the tech industry -- Google. Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility. But if you just started your brand’s YouTube channel or need some help convincing your boss to double down on your YouTube efforts, we’ve got you covered. Check out these stats about the platform’s mobile...

20 Ways To Get More Views on YouTube YouTube, launched in 2005, the second most visited website in the world. It’s available in 100+ countries, features videos in 80 different languages, and its users watch over a billion hours of content daily. Many businesses take advantage of the large number of users and daily viewership to advertise for their business. In fact, YouTube is the second most popular channel for businesses sharing video content. However, despite the sheer amount of hours watched every day, it can be challenging to hold up on YouTube. Creators sometimes struggle to get their channel off the ground, resorting to paying for YouTube views to generate engagement. The platform's algorithm has become better at detecting bots, and, as you can guess, fake engagement doesn’t do much in the way of meeting your business goals. Although it will take time, it is possible to generate views (for free) and grow your channel on YouTube. In this post, we’ll go over how to get more views on YouTube and how to continue growing your channel after reaching your first 1000 views. How To Get More Views on YouTube For Free Getting views on YouTube takes time and effort. But, if done right, it pays off (Forbes estimates that you can make anywhere from $3-$5 per 1000 views). Below, we’ll go over a few ways to get more views on your YouTube account. 1. Be mindful of SEO and organic search results.   YouTube is the second most popular search...

How to Create a YouTube Channel Step-by-Step If you're reading this article, I probably don't need to tell you that video content accounts for over 74% of all online traffic, or that over five billion YouTube videos are watched every single day. You already know video is an important channel, and you're ready to start leveraging YouTube for your own business. I'm here to show you how to do it. This article will cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audience today. How to Make a YouTube Channel Sign in to your Google account (or register and sign in if you don't have one). Create a new YouTube channel using your Google account. Navigate to the Customize Channel page. Add Basic Info to your channel for discoverability. Upload branding elements to your channel. Customize your more advanced layout options. Add videos and optimize them for search. Can't create a new channel? If you're seeing a "This action isn't allowed" message when you try to create your channel, you may be using an outdated version of the YouTube app. Here are your options to move forward: Update the YouTube app on your device. Create your YouTube channel using a browser on your PC (following the steps outlined in more detail...

What Is YouTube CPM? With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform.  For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form of CPM.  Along with increasing your revenue, CPM is a strong indicator that your content is valuable, and helps you identify businesses with whom you may want to partner down the road.  Whether you've been a YouTube creator for years or are just starting out, CPM is an important metric to understand to ensure you're maximizing YouTube's potential as a revenue generator.  Here, we'll explore what CPM is, how it's calculated, and what makes a "good CPM".  What is CPM, and how is it calculated?  CPM, or cost per 1,000 impressions, is the cost an advertiser needs to pay on YouTube for every 1,000 impressions their ads receive on your video. CPM varies depending on how much an advertiser pays to display the ad. Ad price on YouTube depends on a range of factors, including bidding price, type of ad, and consistency.  So, for instance, let's assume an advertiser is paying $9 for an ad, and the ad was seen 5,000 times on your video. To calculate CPM, you'd divide 9 by 5,000 = $0.0018, then multiply $0.0018 by 1,000. The CPA, then, is $1.80. You'll receive 55% of...