The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list. It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the strategy I recommend most to my clients centers on expanding their view of who their ideal customer is. YouTube’s Power Players Use This Growth Strategy What’s the million-dollar strategy for growing your audience and your customer base? The answer is surprisingly straightforward: inclusion marketing. Yep, that’s it. I’ve built an entire consulting business around helping brands grow with inclusion in marketing and belonging, and I can spot a great strategy from a mile away. For example, Mr. Beast employs inclusion marketing by offering his content in multiple languages. Reed Duchscher, his talent manager, explains that this is one of the primary forces driving his rapid growth. The strategy here is simple: get your content and products in front of more people who have the problem your brand solves. More qualified eyeballs mean...

14 Best Video Editing Software Tools for YouTube People watch almost 5 billion videos every day on YouTube. It’s no wonder content creators choose this channel to share their ideas, products, and skills — they know there’s potential to earn a great following and potential customers. Given the multitude of videos that live on the platform, it’s important to make yours stand out if you want the same. The quality of your video will rely on your filming equipment and the editing software you use. A video with high resolution, proper lighting, and seamless video editing will set the foundation for masterful and professional-looking content. To help you accomplish this, we’ve created a list that features the best (free and paid) video editing tools on the market. All of these tools make it possible for you to create engaging, standout content for one of the top social platforms globally. Skip to: Free Video Editing Software Paid Video Editing Software 1. Shotcut Shotcut, a free open source video editor that is available for Windows, Mac, and Linux, offers a variety of impressive features comparable to Windows Movie Maker. For instance, the tool allows you to cut video footage to a certain length before converting it, and offers filters and effects to make your video look sleeker. Shotcut can handle streaming in a variety of formats, ranging from HTTP to RTSP and UDP. While the interface is minimalist, the tool is actually very comprehensive,...

12 Essential YouTube Advertising Statistics for 2022 YouTube is the internet's second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions. In this post, discover essential YouTube advertising statistics you need to know in 2022. YouTube Advertising Reach Statistics YouTube advertising revenues reached 7.34 Billion USD in Q2 of 2022, a 5% YoY increase. (Statista, 2022) YouTube ads have the potential reach of 2.56 billion users, or roughly 1 in 3 people on Earth. (Hootsuite, 2022) YouTube ads reach more than three quarters of adults aged 18+, and more than 90% of adults in a total of 14 countries. (Hootsuite, 2022) YouTube’s biggest advertising audience is males between 25 and 34. (Hootsuite, 2022) The cost of YouTube ads can vary and can cost between $0.10 and $0.30. (HubSpot, 2022) YouTube Advertising Statistics Apple Inc. and Disney were the top spending advertisers on YouTube in 2021. (Statista, 2021) 63% of people say they bought from a brand after viewing an ad on YouTube. (Think With Google, 2022) YouTube ads with strong CTAs have shown to increase the likelihood of short-term sales by 30%. (Think With Google, 2022) Audio is the No. 1 lift multiplier for effective YouTube ads. (Think With Google, 2022) The attention, branding, connection, direction (ABCD) YouTube ad strategy delivers a 30% lift in short-term sales and a 17% lift in customer lifetime value....

How to Promote Your YouTube Channel In the early days of YouTube, there weren't a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute. With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money — or any money at all. In this blog, we'll explore some of my favorite, no-cost methods to promote a YouTube channel. Create compelling content. Use keywords in your headlines, descriptions, and tags. Use hashtags. Customize your thumbnails. Post regularly. Promote your channel on social media. Promote your channel on forums. Build a community. Run a contest. Cross-promote your videos on YouTube. Collaborate with other creators. Create playlists for your YouTube videos. Embed your YouTube videos. Livestream. Add a YouTube widget to your website. How to Promote Your YouTube Channel for Free I have my own YouTube channel where I talk about anime, and when I first got started I...

YouTube Challenges To Boost Subscribers in 2022 With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator. Some challenges can be done on your own and a few will need involvement from friends, family, or partners, but many challenges are interesting and fun to complete. Here are some of my favorites: YouTube Challenges You Can Do Alone Things Only 1% of People Can Do Good Things Challenge Surviving on a Penny Challenge Buying the First Five Things You See Recommended in Ads YouTube Challenges You Can Do With Friends or Family Who Wore It Better Whisper Challenge Best Friend Challenge Who Knows Me Better? Partner or Best Friend? YouTube Challenges to Do as a Couple Extreme Couple vs Couple Challenge Spend 24 Hours Handcuffed Together Wheel of Dares Best YouTube Challenges The best YouTube challenges are entertaining and simple enough that almost anyone can participate. Whether it's trying a new look, completing DIY projects in record timing, or asking your loved ones silly questions, the challenges I've listed are straightforward for most people to do. So at the end of each challenge, don't be afraid to ask your audience...

YouTube Thumbnail: Your Guide to Making a Scroll-Stopping Image YouTube thumbnails, the small, clickable snapshots that viewers see when they search for videos, can be just as important as a video’s title because they provide a preview of your video and entice viewers to click through.  If your video has an ordinary or sub-par thumbnail, it won’t persuade anyone to watch your content. YouTube could deem the video irrelevant and won’t rank it in the search results or distribute it through the "Recommended Videos" feed. Since your video’s click-through rate is one of the most important ranking factors in YouTube’s search algorithm, especially during its first hour on the platform, an eye-catching thumbnail can make a huge difference in ranking number one for a query and not ranking at all. Creating vibrant YouTube thumbnails can also instantly grab people’s attention and this can help you differentiate yourself on a platform full of standard thumbnails all screaming for attention. Below, we’ll guide you through an easy four-step process for creating visually appealing YouTube thumbnails that will cut through the noise, boost your video’s click-through rate, and lift your rankings. Table of Contents: How to Make a YouTube Thumbnail 8 YouTube Thumbnail Makers   1. Visit a free online YouTube thumbnail maker. There are eight free online YouTube thumbnail makers listed below, but we featured FotoJet in this guide because it’s one of the only YouTube thumbnail makers that doesn’t make you sign up...