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Instagram Monetization: 5 Ways to Make Money On the App

Creator Economy
October 5, 2022/by
Instagram Monetization: 5 Ways to Make Money On the App Are you interested in earning money on Instagram but not sure how to start? We’ve got you covered. Although people first think of influencer marketing, that’s not Instagram’s sole monetization opportunity. In this article, we’ll dive into the current features the social app offers. Although monetization on the platform can involve promoting products and/or services to increase sales, that’s not what it always looks like. With monetization, the focus is on the content whereas selling focuses on the products/services. While YouTube is seen as the OG monetization platform for content creators, Instagram is making its way up there. When we surveyed marketers for our 2022 Social Media Trends Report, 73% say they work with influencers on Instagram compared to only 61% on YouTube. But as we’ll cover later on, that’s only one way to make money on the app. Before we get into those, let’s review monetization requirements. Instagram Monetization Tools Ever since Instagram transitioned to a creator-focused platform, they have tested numerous monetization tools. Some end up staying on the platform while others are sunsetted. For instance, in June 2021, Instagram announced that it would test an affiliate program, in which creators could have their own Shop tab and earn commissions based on sales they influenced. After over a year of testing, the platform announced that it would no longer be available after August 2022. Another monetization tool was Reels ads, a move designed to encourage...
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24 Mind-Blowing Creator Economy Stats That Marketers Can Learn From

Creator Economy
October 4, 2022/by
24 Mind-Blowing Creator Economy Stats That Marketers Can Learn From Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone can become a content creator, the potential for significant growth is clear. In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. What is the creator economy? The creator economy is where creators, from YouTubers to bloggers, share content with audiences and generate revenue from monetization opportunities. It also includes the businesses that creators launch to further grow their content. Businesses have a place in the creator economy as well; specifically those that create tools for creators to build their impact, reach, and audience. For example, Patreon helps creators launch premium membership programs and Virtual Dining Concept helps creators launch restaurants in ghost kitchens. Creators will also continue to look to businesses to offer the tools they need to meet their goals, requiring businesses to be on top of the trends. Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. As a result, creating an impactful ad for social media can require partnering with influencers that have an engaged...
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Remote Work Loneliness: How to Protect Your Mental Health When Working Remotely

Remote Working, remote-work
October 1, 2022/by
Remote Work Loneliness: How to Protect Your Mental Health When Working Remotely Since the start of the pandemic, working from home has become the new normal for many employees and companies. While working outside the office has its benefits — no more long, gas-guzzling commutes, for instance — there is still one downside many employees face: remote work loneliness. Before the pandemic, it was normal to make friends around the office, crack jokes in the break room, or participate in fun, in-person team-building activities. However, those things aren't possible when you're working from home and your coworkers are scattered around the country. So, working from home can feel isolating. Fortunately, there are strategies you can implement to protect your mental health and feel less lonely as you work from home or remotely. 5 Tips to Avoid Loneliness When Working From Home I asked fellow HubSpotters and professionals across different industries for tips on avoiding work-from-home loneliness. Here is what they had to say: 1. Schedules 'get to know you' calls. Jen Bergren, Head of Operations at Remotish, says "get to know you" calls are an important part of her team's onboarding process. "One of the team's favorite tasks in our onboarding is for the new team member to schedule a short call with every other person on the team, individually, in their first two weeks for a 'get to know you' casual call," she said. "We also make sure the new team members have at least one real-time...
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The 21 Best Lead Generation Tools in 2022

Lead Generation
October 1, 2022/by
The 21 Best Lead Generation Tools in 2022 Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. This will include both paid and free tools. We've compiled a list of the best lead generation tools on the market, including some free options. The 21 Best Lead Generation Tools in 2022 HubSpot Marketing Hub Intercom Proof Paperform MobileMonkey Mailshake Qualaroo HotJar Turnstile by Wistia Pointerpro Zuko ProProfs Quiz Maker Clearbit Datanyze Hull.io TypeForm Hello Bar Hunter.io Gravity Forms Jotform Discover.ly 1. HubSpot Marketing Hub HubSpot Marketing — and specifically its lead capture tool — can be used for free (then upgraded) and has tons of lead generation that make it easy to capture, store, and nurture leads, including: Forms Popup Forms Live Chat Chatbot ... and more. It all plugs naturally into HubSpot’s free CRM, or you can easily integrate with your CRM, email tool, or customer data platform of choice. Using HubSpot Marketing helps you build an inbound marketing flywheel from start to finish. You create content that allures visitors, capture leads through one of several tools...
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The Business Requirement Document: What It Is and How to Write It [+5 Templates]

Project Management
September 29, 2022/by
The Business Requirement Document: What It Is and How to Write It A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done. This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively, and more. We’ve also included the 5 coolest BRD examples from big-name companies. Keep reading for the complete guide. Table of Contents What is a Business Requirement DocumentWhy is It Important to Document Business RequirementsHow to Write a Business Requirement Document in 9 Easy StepsExamples of Business Requirement Documents   BRDs capture every step of product development, from an executive summary to expected outcomes. Business requirement documents often include: Current pain points and project objectives. What resources a company needs. The delivery stages and milestones of a project. The functional requirements of a new solution (technical and non-technical). Project constraints (everything that may slow down or hinder the progress of a project). Stakeholders. Risks. Expected ROI. The structure of business requirement documents may vary depending on the project type. For instance, you’ll cut off technical functional requirements if the solution you aim to build isn’t software. We’ll explain how to write a BRD in full. You can see a sample template below. Image Source Why are Business Requirement...
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Instagram is Taking on BeReal: Do Marketers Need to Care?

Instagram Marketing
September 28, 2022/by
Instagram is Taking on BeReal: Do Marketers Need to Care? Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok. Well, today, Instagram is reportedly testing a feature that’s eerily close to the trending platform BeReal. In this article, we’ll talk about what this could mean for marketers. Is Instagram Becoming a BeReal Copycat? Before we get into Instagram, here’s a quick refresher on BeReal. This social media app has been around for a few years but it only took off this year. The app has been labeled the anti-Instagram – encouraging users to strip away the filters and the glitz, and be more authentic. Here’s how it works: The app uses a dual camera feature – front and back cameras – and at a random time throughout the day, users will be prompted to take a photo in their current environment within two minutes. They can’t upload a picture, it has to be taken from the camera. Then, once you’ve shared, you’re able to see your friends’ posts who were prompted at the same time. BeReal’s ad reads “No filters. No likes. No followers. No bullsh*t. No ads. Just your friends, for real.” The shade toward Instagram isn’t exactly subtle but it does reflect a critique many users have made, including influencers like Kylie Jenner. There’s...
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100 of the Best Hashtags for TikTok

Uncategorized
September 28, 2022/by
100 of the Best Hashtags for TikTok TikTok has over 1 billion active users a month, making it one of the most popular social media platforms to date. With so many users, there are plenty of opportunities for brands to create viral content that captures the attention of their target audiences. But a billion monthly users also leads to stiff competition, so it's important to use hashtags to bolster your content and help it stand out. If you're worried about finding the right hashtag for your content, don't worry! I've put together a list of 100 of the best hashtags for TikTok videos. No matter the kind of content you're creating, these will help guide you in the right direction. What are the best hashtags for TikTok? The Best Hashtags for TikTok to Go Viral Hashtags for Funny Content Hashtags for Relationship Content Hashtags for Family Content Hashtags for Entertainment Content Hashtags for Pet Content Hashtags for Food Content Hashtags for Motivational Content Hashtags for Beauty Content Hashtags for Health and Wellness Content What are the best hashtags for TikTok? The best hashtags for your soon-to-be viral TikTok video depend largely on the kind of content you're uploading. However, there are some general hashtags that generate millions (even billions) of views and are vague enough to work with almost any kind of video. The hashtags are: #viral #fyp (short for For You Page) #tiktok #viraltiktok #trending #trendchallenge #trend #follow #viralsound #repost Pro Tip: General hashtags like the...
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