YouTube Hashtags: What Marketers Need to Know

September 28, 2022/by admin

YouTube Hashtags: What Marketers Need to Know When I first noticed YouTube hashtags being featured in videos, I thought they looked silly. At the time, I thought hashtags were only useful for platforms like Twitter or Instagram. It wasn't until I clicked on a hashtag under an anime clip I was watching that I realized how useful the tags were. Clicking on the hashtag helped me easily find other anime-related videos and content creators. And when I started my own channel, hashtags helped users find and engage with my own videos. YouTube hashtags are a simple but effective way to bring more attention to your videos and boost your channel's viewership. Here's everything marketers need to know about YouTube hashtags. What are YouTube hashtags? How to Add Hashtags to a YouTube Video Best YouTube Hashtags for Your Video Popular YouTube Hashtags Hashtags for Gaming Videos Hashtags for Food Videos Hashtags for Beauty and Fashion Videos Hashtags for Entertainment Videos Hashtags for Educational Videos Top YouTube Hashtags What are YouTube hashtags? YouTube hashtags are keywords preceded by the # symbol. The hashtags are clickable and allow users to easily find related videos sharing the same hashtag. Using a hashtag also allows YouTube creators to categorize their videos with other content that includes the hashtag. Hashtags can also be used to conduct a search in the YouTube search bar. Ultimately, hashtags make videos more discoverable — benefiting both users and content creators. In the example below, Today includes #Emmys...

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8 Networking Tips for LGBTQ+ Professionals at Conferences and Events

September 27, 2022/by admin

8 Networking Tips for LGBTQ+ Professionals at Conferences and Events Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Networking is connecting with other business professionals, building relationships within and outside your field, and diving into your story to establish the “why” behind your work. Effective networking highlights your expertise and that of your peers so that you can find a middle ground of opportunity, collaboration, and collective problem-solving. Because of the power of networking, professionals are often told to focus on building their networks. That is easier said than done, though, because people from marginalized communities — specifically individuals who are Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) — have historically been underrepresented and left out of the very spaces that are necessary to be in to make those valuable connections. In this post, we’ll discuss why networking can be a challenge for LGBTQ+ professionals, where LGBTQ+ professionals can network, and tips for successful networking. Why is networking a challenge for LGBTQ+ professionals? The lack of access and representation in leadership roles at organizations can make networking a uniquely arduous task for LGBTQ+ people. A June 2020 report from McKinsey & Company found that openly LGBTQ+ women comprise only 1.6 percent of managers and an even smaller...

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How 10 Brands Use Pinterest Idea Pins for Marketing

Pinterest Marketing

September 24, 2022/by admin

How 10 Brands Use Pinterest Idea Pins for Marketing Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest's Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create section of a brand's Pinterest profile. In a press release, Pinterest said Idea Pins make publishing "high-quality, long-lasting, and savable content" simple for content creators. "With these updates, we’re highlighting the people behind the content and encouraging Pinners to follow creators and engage with the ideas they find," the press release said. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here's how these 10 brands are using Idea Pins. 10 Brands Using Pinterest Idea Pins 1. Fenty Beauty Cosmetics brand Fenty Beauty uses Idea Pins to promote the brand's products and showcase the brand's inclusivity. The company does this by showing photos of the products and how they look on different skin tones. Fenty also includes videos on its pins of people of color applying makeup and creating different looks. Image source One of the biggest concerns facing the cosmetics industry is a lack of inclusivity. Many people of color with darker complexions often struggle to find makeup that matches or complements their skin tone. By using Idea...

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What Consumers Think About the Metaverse & What Brands Need to Know [New Data]

Virtual Reality (VR)

September 22, 2022/by admin

What Consumers Think About the Metaverse & What Brands Need to Know The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? To get some clarity, we surveyed over 1,000 consumers in the U.S. to learn about their takes, preferences, and behaviors around today's biggest trends. In that survey, 8% of participants said they'd ever visited a metaverse. But that's not the full story. Keep reading to learn why the metaverse might not be a passing trend. What Consumers Think About the Metaverse The Metaverse is New to Many -- but Still Growing Today 33%, or one-third, of our total survey-takers don't quite get the concept of the metaverse. Still, 40% understand it and 30% think more brands should leverage it. While only a small percentage of people have stepped into the metaverse, half of those that have did so in the past three months. On top of that, these early adopters aren’t just popping in once to check it out - they’re actually invested in these virtual worlds. Of those who have ever used the metaverse: 64% own...

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20+ Fun and Engaging Instagram Story Ideas for 2022

Instagram Marketing

September 21, 2022/by admin

20+ Fun and Engaging Instagram Story Ideas for 2022 Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. We’ve broken them down by content type: Follower engagement Conduct a poll. Host a Q&A. Spotlight your customers. Quiz your followers. Repost user-generated content. Host a giveaway. Start a challenge. Team/Company Spotlights Introduce your team. Share behind-the-scenes footage. Celebrate milestones. Do a takeover. Share company updates. Products and Services Share testimonials and reviews. Spotlight products and services. Announce discounts and specials. Educational Content Share industry news. Post quick tutorials. Miscellaneous Direct traffic to other sources. Start a countdown. Promote new posts. 20 Best Instagram Story Ideas for 2022 Cool Instagram Story Ideas for Follower Engagement 1. Conduct a poll. Running a poll on your Story is a great way...

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How To Be a Good Interviewer

Job Search

September 21, 2022/by admin

How To Be a Good Interviewer Having a good conversation with a candidate helps you understand who they are, their skill set, and what they’d bring to your team. So, being a good interviewer goes hand-in-hand with hiring successful talent that can contribute to meeting your business goals. Read on to learn everything you need to know about becoming an effective interviewer. Why is it important to be a good interviewer? Being a good interviewer is essential because it helps you hire the right people for the job. Therefore, the skill is key for any employer that wants to hire the right candidates who are motivated, able to do the job, and are a good cultural fit for the company. Being a good interviewer also shows respect for the interviewee. It demonstrates that you value their time and insights and are willing to invest the effort to get to know them better. How to Be an Effective Interviewer The best interviewers make interviews feel like conversations instead of interrogations, and they work to develop rapport with candidates to help them feel comfortable opening up and sharing information about themselves. Let’s go over how to do this. 1. Start the conversation on a lighter note. Candidates may be nervous at the beginning of the interview, so it can always be helpful to make small talk and begin the conversation on a lighter note before the actual interview starts. However, make sure you don’t spend so much time on small talk...

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How 5 Brands Are Using Emerging Technology for Marketing in 2022

Marketing Strategy

September 20, 2022/by admin

How 5 Brands Are Using Emerging Technology for Marketing in 2022 Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. But how exactly are brands leveraging it? We’ll cover that and more in this article. Plus, we’ll tackle where small businesses fit in this space and how they can leverage emerging tech. Virtual Experiences 1. Patrón Spirits In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign. This limited-time event, held on two consecutive weekends, was hosted on Decentraland, a virtual browser-based platform. Participating users could visit three pop-up events dedicated to the brand’s three summer cocktails. There was also a giveaway element in the virtual experience, in which users who collected badges through quests would be entered to win a trip and NFT wearables (virtual clothing and accessories used to dress up your avatar). The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. The metaverse is also a hot topic this year, so brands leveraging this technology can benefit from social buzz. 2. Nike In late 2021, this shoe brand joined the virtual world by introducing Nikeland. Made in partnership with gaming platform Roblox, Nikeland invites users to get their bodies moving. On the website, they say Nikeland gives “classic games a fresh twist.” While the target audience is the younger generation, anyone who likes gaming...

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