Interview Preparation Checklist: 18 Tips to Get the Job

January 11, 2022/by admin

Interview Preparation Checklist: 18 Tips to Get the Job You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading up to the big interview, you’re feeling anxious, jittery, and downright scared. What if you blank on how to answer a question? What should you say about your weaknesses? How soon do you follow up afterward? If you’re feeling nervous about an upcoming interview, take a deep breath, grab a notepad, and work your way through this interview preparation checklist. You’ll be feeling a little less worried and a lot more confident in no time. Pre-Interview Preparation Checklist The steps you take leading up to the interview can really transform a normally stressful experience into something more pleasant. Sure, you could "wing it," and answer questions on the fly as they come. But nothing will impress an interviewer more than showing that you did your homework. In your interview question prep, it’s smart to analyze your own working habits and study the company. 1. Print multiple copies of your resume. Some interviews may require you to meet with multiple members of management, plus you may want to have one handy to reference as you talk about prior experiences. Print at least five copies of your resume on nice, high-quality paper, if possible. 2. Prepare a portfolio of your past work. If the position requires you to show past work, like photographs, successful marketing campaigns,...

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30+ Best WordPress Plugins for Marketers

wordpress website

January 8, 2022/by admin

30+ Best WordPress Plugins for Marketers Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website's functionality by adding features and capabilities that don't come standard with the system. Whether you want to improve your writing, optimize a blog post for SEO, or interpret your site's analytics, there's a plugin out there for you. But with so many options available, it's tough to figure out the best ones to use — and that's why we've done the work for you. Below you'll find a list of the best WordPress plugins (not in any specific order) that every marketer should explore. These plugins have been reviewed by some of the top marketers in the industry. They'll also keep both you and your WordPress website running efficiently and effectively. If you want more, check out the official WordPress plugin page. 1. HubSpot WordPress Plugin HubSpot's drag-and-drop form builder allows you to easily build contact forms to use on your WordPress website. The plugin also includes a pop-up creator, live chat widget, contact database, and previously written code for you to simply copy and paste into WordPress. All-in-one plugins provide multiple functionalities in a single plugin, making them a more lightweight solution than having multiple plugins limited to single functionality. Because HubSpot provides everything in one plugin, you can be sure it will not bloat your site, which is important as you consider load speeds. 2. Elementor Elementor is WordPress's...

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How to Do Keyword Research for SEO: A Beginner’s Guide

Keyword Research

January 8, 2022/by admin

How to Do Keyword Research for SEO: A Beginner's Guide While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and choose the right keywords for your website. Why is keyword research important? Keyword research provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform content strategy as well as your larger marketing strategy. People use keywords to find solutions when conducting research online. So if your content is successful in getting in front of our audience as they conduct searches, you stand to gain more traffic. Therefore, you should be targeting those searches. In addition, in the inbound methodology, we don't create content around what we want to tell people; we should be creating content around what people want to discover. In other words, our audience is coming to us. This all starts with keyword research. For an inside look into how Arel="noopener" target="_blank" hrefs can aid you in your SEO keyword research, check out our case study and exclusive interview here. Conducting keyword research has many benefits, the most popular...

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21 of the Best Landing Page Design Examples You Need to See in 2022

Call to Actions

January 8, 2022/by admin

21 of the Best Landing Page Design Examples You Need to See in 2022 How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. If you're looking to up your landing page game, it's helpful to know what goes into a great one. We’ve compiled a list of landing pages we love so you can see these impressive designs in action and implement their tactics into your own landing pages. Sign-Up Landing Pages 1. Shopify Like many of the other landing pages in this post, Shopify's trial landing page for sellers keeps it simple. It’s not too text-heavy, but still manages to persuade users by noting a few key points about its top-notch product. Visitors come away knowing that Shopify is an all-in-one platform that is easy to use and trusted by many. Why This Landing Page Works: Clean Interface: The user-oriented headline is just a few words, for example, and the page relies on simple graphics and short paragraphs to communicate the trial's details and benefits. Concise CTA: There are only a few fields you need to fill out before you get started. All of this makes it easier for you to quickly get started selling online with their tool. What Could Be Improved: Emphasize Security: The last...

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What are Google Discovery Ads? Examples + a Campaign Tutorial

Google Ads

January 7, 2022/by admin

What are Google Discovery Ads? Examples + a Campaign Tutorial With every campaign comes specific goals advertisers want to achieve. For some, it's brand awareness. For others, it's increased website traffic. But what if your goal is to reach audiences who are already prime to take action? With Google Discover ads, you can reach them – up to 3 billion of them to be exact. Let's dive into what Google Discovery ads are, how they work, and how to set one up today. Using customer intent signals, Google uses machine learning to determine when users are most likely to engage with a brand. According to Google, brands should use it to: Scale their conversions. Reach new customers. Reconnect with previous customers. Another thing that sets Google Discovery ads apart from other campaigns is the limited campaign settings. Advertisers cannot adjust: Ad rotation Frequency capping Delivery method Device targeting Placement targeting Contextual targeting Manual bid strategies This campaign type offers automated campaign settings for bidding and targeting so that advertisers can focus on optimizing campaign performance. Discovery Ads vs. Display Ads The key difference in these ads is who they're reaching and where. Discovery ads reach those exhibiting high-intent behavior, as determined by Google's algorithms. For instance, they're great for ecommerce businesses looking to acquire new consumers and introduce their audiences to products and/or services. Display ads, on the other hand, are not always meant...

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How to Repost on Instagram: 4 Ways to Reshare Content From Other Users

Instagram Marketing

January 6, 2022/by admin

How to Repost on Instagram: 4 Ways to Reshare Content From Other Users While most social media feeds are distractingly busy,Instagram is different — you can only look at one post at a time. This makes it a great medium for businesses looking to make the most of visual elements. And while Instagram's simple, clean interface makes it easy to focus on users' beautiful photography and interesting videos, it also leaves something to be desired: the ability to easily repost other users' content. This is a major roadblock when you want to share content your target audience could benefit from. But fear not: for every problem, the internet has afforded a solution. We tested out four different ways to repost content on Instagram in a few simple steps. All of these methods are free, but some require you to download an app from the iOS App Store or Google Play first. To repost someone else's Instagram post, it’s best to obtain permission first to ensure you are not infringing on someone else’s copyright or license. Additionally, giving the creator credit for their work is recommended. Once permissions are squared away, repost using one of the methods below. The screenshot method doesn't require other websites to repost on Instagram. It's worth nothing that this method only works for reposting photos, not videos. Here's how to do it: 1. Find a photo on Instagram you'd like to repost, and take a screenshot with your phone. ...

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17 Email Marketing Best Practices That Actually Drive Results

Email Marketing

January 6, 2022/by admin

17 Email Marketing Best Practices That Actually Drive Results While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. 1. Don't purchase contact lists. This first tip should come as no surprise, but given the General Data Protection Regulation (GDPR), it bears repeating. Email campaigns depend on a healthy open rate, and if you're contacting people whose information you bought – rather than earned from a previous interaction – you'll quickly see your emails' performance drop. The GDPR also requires each European recipient's consent before you reach out to them, and purchased email lists usually do not come with that consent. For help reaching your target audience, consider Versium Reach – a platform made for B2B marketers that allows you to own data on your target audience across multiple marketing channels. 2. Avoid using 'No-Reply' in the sender's email address. Have you heard of CAN-SPAM? This longstanding piece of legislation is a popular and important guideline for all email marketers in the U.S. One major rule in CAN-SPAM is to never use the words "no reply," or a similar phrase, as your email sender's name (for example, "noreply@yourcompany.com"). "No reply" in an email message prevents recipients from...

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10 Instagram Bio Ideas to Help You Write an Impactful Bio

Instagram Marketing

January 6, 2022/by admin

10 Instagram Bio Ideas to Help You Write an Impactful Bio When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio. When done right, it gives me a peek into the brand, what they stand for, and even what offers they may have going on. Want to learn how to keep social media users on your Instagram profile once they discover you? Let's dive into what makes a good Instagram bio and see brand examples. What should your Instagram bio include? Every Instagram profile should have the following: Name – This is your business name, which will help your current and prospective customers easily find you. Profile picture – Having your logo as your profile picture will help with brand recall and recognition. Just be sure to be consistent across all social networks. Link – This could be a link to your website or a link tree leading to various pages. Description – This can be anything from your mission statement to your latest product feature. It tells users what your brand is about in just a few words. Call to action – Want to direct social media users to your products and/or services? Use the "Shop Now" CTA. You could also have a "Contact Us" CTA to direct users to your phone or email. Beyond the essentials, an Instagram bio can also have hashtags relevant to your brand or...

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How to be a Good Leader [Research + Expert Tips]

Leadership

January 5, 2022/by admin

How to be a Good Leader Good leadership is vital for the long-term success of your organization. Consider, for instance, how there's a 56% reduction in burnout and 845% greater odds of employee engagement when leaders connect people to purpose, accomplishment, or each other. Good leaders inspire and motivate their employees. But it's easier said than done. There are many ways to be a good leader, and it isn't a one-size-fits-all approach. If you're unsure how to become a good leader, you're in luck. Here, we'll explore research-backed or expert-backed tips for becoming a better leader at work. Let's dive in. What does it mean to be a good leader? While the term "good leader" can be difficult to define, it's easy to spot in practice. A good leader should have the following qualities: Resiliency Optimism Flexibility Integrity Accountability Empathy Humility Vision Additionally, when we surveyed 300 people across the U.S., 44% respondents marked "Ability to communicate" as the most important trait/skill of a good leader. Strong communication skills came ahead of resiliency, creativity, humility, and even self-awareness. Ultimately, a good leader is meant to inspire, motivate, and challenge each team member to hit their goals, impact the business' bottom-line, and reach their fullest potential. In his TedTalk "Why good leaders make you feel safe", Management theorist Simon Sinek says a good leader is someone who makes their employees feel safe and secure. Learn more about...

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