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15 Strategies To Get YouTube Subscribers

Youtube Marketing
March 2, 2021/by
15 Strategies To Get YouTube Subscribers In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can't retain their customers for X amount of months, they'll ultimately lose money by acquiring them. In content marketing, the same principle applies. Retaining your audience's attention positively impacts your brand a lot more than merely acquiring attention. When an audience engages with your content for long periods of time on a consistent basis, they can easily turn into a loyal tribe that's passionate about your work and recommends your brand to all their friends. In other words, staying laser-focused on retaining attention is actually the best strategy for acquiring new attention because your current customers are providing so much word-of-mouth marketing -- it's like a flywheel. On YouTube, you retain attention by attracting subscribers to your channel. Subscribers are your most loyal fans and made a public commitment to your brand, content, and values. They're also most likely to be fervent brand evangelists. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. This means they'll see your videos more frequently, which will help you generate more engagement. Subscribers also watch twice as much...
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What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

Blogging Mistakes
February 26, 2021/by
What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level When you search for "content writers" on LinkedIn, you're bound to come across an incredibly diverse range of professionals. For instance, you'll see some content writers create social media copy for small businesses, while others write press materials for insurance brands. You'll also find that some content writers write long-form editorial content for glamorous magazines, while the more entrepreneurial-type write scripts for their own branded content, like podcast or video. So, what's going on here ... Are some of them lying? In fact, they're all telling the truth. Content writing can take various forms, but in essence, it comes down to creating content for digital formats — and (at least in our case) for marketing purposes. Here, we'll explore what content writing is (hint, hint … I'm currently doing it), as well as tips to take your own content to the next level. Plus, we'll explore examples of incredible, high-quality content writing. But, to start — What is content writing, anyway? What is content writing? Content writing is the process of writing, editing, and publishing content in a digital format. That content can include blog posts, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions, landing page or social media copy ... and more. Simply put, content writers are the storytellers for their brand. They convey meaningful, helpful, and insightful messages to inspire and move an audience to take action...
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The Ultimate Guide to Google Search Console in 2021

Technical SEO
February 26, 2021/by
The Ultimate Guide to Google Search Console in 2021 What is Google Search Console? Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level -- both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. But anyone who’s got a website can and should dip their toes in these waters. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy. I remember the first time I opened GSC -- and it was overwhelming. There were tons of labels I didn’t understand (index coverage?!?), hidden filters, and confusing graphs. Of course, the more I used it, the less confusing it became. But if you want to skip the learning curve (and why wouldn’t you), good news: I’m going to reveal everything I’ve learned about how to use Google Search Console like a pro. This guide covers: Adding your website to...
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50 YouTube Stats Every Video Marketer Should Know in 2021

Youtube Marketing
February 26, 2021/by
50 YouTube Stats Every Video Marketer Should Know in 2021 In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!” That was the first time I’d ever heard of YouTube. And it definitely wasn’t the last time I’d hear about it. YouTube has experienced explosive growth since it was founded in an office garage in 2005. Just one year after its inception, it was attracting more than 65,000 new video uploads and 100 million video views per day. A couple of months later, the high-growth startup was acquired for over $1 billion by a titan in the tech industry -- Google. Since then, YouTube has opened up avenues for brands to advertise on their videos and, in turn, let content creators earn a living just by making videos. This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. As a video marketer, you already know how crucial building a YouTube presence is for boosting your videos’ and brand’s visibility. But if you just started your brand’s YouTube channel or need some help convincing your boss to double down on your YouTube efforts, we’ve got you covered. Check out these stats about the platform’s mobile...
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The 13 Best Smart Home Devices & Systems of 2021

IoT
February 25, 2021/by
The 13 Best Smart Home Devices & Systems of 2021 In 2021, smart home systems and devices are more impressive and all-encompassing than ever. Using a smart system isn't limited to asking Alexa to tell you the weather or play that new Drake song -- now, you can use smart devices to grill chicken at your next family barbecue, turn the lights off in the living room while you’re watching a movie, or vacuum your floors. Your home devices provide a sense of convenience, but they can also tackle more serious tasks, like acting as your home security system when you’re out of town. In other words, they aren’t just for fun anymore -- they also fulfill some substantial needs. The Difference Between Smart Devices vs. Smart Systems Before we get into our list, it's important to define our terms. A smart system is the overarching command center that controls your individual products -- think Alexa or Google Assistant. Essentially, a smart system is what you speak to when you want something to happen. A device, on the other hand, is an individual product that reports back to that system -- think, Amazon Echo or Philips Hue lightbulbs. Now, let’s delve into our list of the best smart home devices and systems of 2021, so you can decide for yourself which systems and products will best enhance your life. Best Smart Home Systems When looking to purchase a smart-home system, you want to look into reviews and its integrations....
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How To Download & Repurpose Your Facebook Live Content

Uncategorized
February 25, 2021/by
How To Download & Repurpose Your Facebook Live Content Your brand's team went on Facebook Live and now the live has ended. Instead of leaving that footage to collect dust in your video library, you can repurpose it. Think of live content like an item of clothing in your closet. You wouldn't wear a shirt once and throw it out, right? That's because you know you can style it in many different ways depending on the look and feel you're going for. Live content follows the same idea. You may think that once your live Facebook video has ended, it's no longer usable. But in fact, you can use that same video to produce 10 more pieces of content. It's all about reframing it to fit your goals. With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. Can you download Facebook Live videos? Yes, you can download Facebook Live videos but only on a computer. Facebook does not currently allow users to download their live videos to their phones or other mobile devices. The first thing you can do after downloading your video is share it on your timeline for followers who may have missed the live session. You can then use a transcription app, like Descript, to get a written version of the content, adding to your audio and visual formats. From there, you can brainstorm ways to extend the video's shelf life. The main benefit...
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11 Webinar Etiquette Tips for Presenters & Attendees

Uncategorized
February 25, 2021/by
11 Webinar Etiquette Tips for Presenters & Attendees Now that we're spending more time than ever at home on our computers, it's a great time to brush up on webinar etiquette. Webinars give brands the chance to connect directly with their audiences. On the flip side, consumers get to increase their knowledge on a topic. It's a win-win when done correctly, but not all webinars go smoothly. I once attended a webinar on email automation tips that was actually a full product demo. Yikes. Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom.It doesn't exactly make for the best experience for either side. So let's find out how presenters and attendees can contribute to more productive webinars. 1. Set the tone. Every webinar format is different. For example, some are education-based, with the presenter only engaging with the audience for questions. In other cases, the setting is more interactive. That said, let your audience know what you expect of them early on. Send a reminder email to your attendees a few days before the webinar and include a section on guidelines. Be sure to answers the following questions: Are attendees expected to have their cameras and microphones on or off? Is participation encouraged? If so, how? Is there any prep work? You can also remind your attendees of these instructions at the beginning of the webinar, as people are logging on....
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Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Uncategorized
February 24, 2021/by
Are Blogs Dead in 2021? We Asked 10 Marketing Experts It seems we all have an obsession with killing things off. Every couple of years, we revisit something and place it on the chopping block. In the new millennium, we had the Y2K computer scare. In 2012, we feared the world would end and we would all just poof. When technology took a more important role in our lives, we assumed all print publications would go bankrupt. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, "Are Blogs dead? " Here's what they said. In all fairness, this question surrounding blogs is not without reason. Google Trends shows that in the last five years, the interest in blogs has steadily declined worldwide. Image Source In the U.S. within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches. Image Source However, marketers still consider blogging a top marketing channel. Ross Simmonds, a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients," says Simmonds. "It's also armed us with the ability to elevate our brand's position in the market and, most importantly,...
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