7 of the Best Ad Management Tools for 2020

November 5, 2020/by admin

7 of the Best Ad Management Tools for 2020 Time is one of the most valuable resources we have — that's why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. Ad Management Tools In this blog post, we’ll talk about what ad management tools are, why they’re beneficial for all businesses, and which ones you may want to use. Let’s dive in. What are ad management tools? Ad (advertising) management tools have the power to streamline and automate different aspects of advertising including ad and campaign planning, collaboration, execution, sharing, monitoring, and analysis. Why use ad management tools? Ad management tools have many benefits. Here are some examples: Save advertisers and marketers valuable time. Improve productivity and efficiency. Make collaboration simple. Run cross-channel campaigns with ease. Optimize your campaign structure. Create insightful and customized reports with powerful analytics and reporting tools. Visualize your data in a way that makes sense for your business and goals. Increase the chances of successful ads and campaigns among your target audience. Now, let’s review seven powerful ad management tools, meant for different types of ads, goals, and teams. 7 Best Ad Management Tools 1. HubSpot Ad Tracking Software Source HubSpot’s Ad Tracking Software helps you with your inbound...

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150 Power Words to Add Some Oomph To Your Copy & Deliver Results

Blogging

November 5, 2020/by admin

150 Power Words to Add Some Oomph To Your Copy & Deliver Results I can guarantee you that this article will be absolutely eye-opening. It will provide actionable, research-backed insight that's proven to take your marketing copy from mind-numbing to mind-blowing. I know what you're thinking — "Wow! The language you just used was absolutely electric! I'm totally engaged and emotionally invested! I need to read this article and learn more about whatever it's discussing! Wow!" Well, the words I used there — the ones that have you totally spellbound and intrigued — are designed to trigger emotional responses and capture attention. They're known as power words, and they're strong resources for getting more out of your marketing copy. Here, we'll explore the concept of power words a bit further and see a list of 150 of the most effective ones. Power words are evocative — that's the key to their appeal and efficacy. They subconsciously urge readers to take action. Words like "amazing", "definitive", and "jaw-dropping" give some extra oomph to your copywriting. They're over-the-top enough to play on strong feelings and trigger high-arousal emotions. Taken together, those factors can put a certain urgency behind your copy — one that consumers have been known to respond to. It's also worth noting that power words' utility extends beyond traditional marketing copy. These words can be used in sales or marketing emails, to urge consumers to read blog posts, or to flesh out successful CTAs. In all those cases...

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Pro Speakers on How to Give a Perfect Keynote Presentation

Presentations

November 4, 2020/by admin

Pro Speakers on How to Give a Perfect Keynote Presentation Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. It was by far the both exhilarating and nerve wracking experience of my professional life. I don’t necessarily hate public speaking. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable, actionable information — and that was very intimidating. I wanted to do a good job, and I wanted to be a good teacher. Therein lies the importance of keynote presentations: to be effective, they should be educational and entertaining. Do you have a keynote presentation in your future? Read on for some advice from professional speakers. First, what is a keynote presentation? Glad you asked. You may also be tasked with a keynote presentation in order to secure funding, make a sale, or update stakeholders or executives. Whatever stage you find yourself on, delivering a keynote presentation is an important responsibility as a public speaker. How to Give a Perfect Keynote Presentation, According to the Experts I spoke with four professional speakers on how to deliver a near-perfect presentation. Here are five pieces of advice they shared. 1. Rehearse, rehearse, rehearse. When it comes to public speaking, practice quite literally makes perfect. Every expert I spoke with mentioned how frequently they rehearse their presentations. “However much you think you need to rehearse, rehearse 10 times more...

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The 4 Key Signs Your Marketing and Sales Teams Aren’t Aligned

Marketing and Sales Alignment

November 4, 2020/by admin

The 4 Key Signs Your Marketing and Sales Teams Aren't Aligned I like to think of marketing and sales as the leads in a buddy cop movie. Sales is the grizzled veteran on the force who keeps reiterating that they're "too old for this" whenever some zany misadventure gets started. And marketing is the hot-headed rookie with a chip on their shoulder looking to prove to everyone that they have what it takes to become the department's first-ever bow-legged sergeant or something. There's a lot of potential for a pretty compelling story if the two of them get along, but let's imagine a movie where they don't. In this film, the two have no chemistry nor mutual respect. They let most criminals get away due to lack of communication, and they don't riff any back-and-forth wisecracks throughout the movie. And worst of all, they don't end the movie on a freeze-frame of them jumping in the air, locking into a perfect high-five before the credits roll. No one would want to see that kind of dysfunction on film — just like no one wants to see that same kind of misalignment between sales and marketing in business. That's why it's crucial to stay on top of it when it comes to your company. Here we'll cover the key signs of marketing and sales misalignment and see some of the best ways to help remedy it. 1. Your marketing department only cares about MQLs. According to Troy Arias, Marketing...

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The Ultimate Guide to Sales and Marketing

sales and marketing alignment

November 3, 2020/by admin

The Ultimate Guide to Sales and Marketing Peanut butter and jelly. Puppies and the park. Beach days and ice cream. Some things just obviously go together — but what if I put sales and marketing together in that list? Would you still think they worked better as a pair? More than likely, you haven't quite considered your sales and marketing to be the "peanut butter and jelly" of your company. But, sales and marketing alignment is more critical than you think. Simply put, alignment between marketing and sales is really about focusing on the customer — and, today, the customer's buying behavior has changed significantly. Fortunately, the better you can align your sales and marketing teams, the more likely you are to delight a prospect. In fact, organizations with tightly aligned sales and marketing teams are 6% more likely to exceed revenue goals. Here, we're going to explore why sales and marketing matter to a company — and, equally importantly, why they matter together. To start, let's explore the advantages of both sales and marketing to your organization. Sales is ultimately critical to your company's bottom line. You cannot have scalable growth without an impressive sales team. At its most basic, your sales team's goal is to first qualify prospects, reach out and build relationships with them, and ultimately, provide a solution that will benefit the prospect. When done well, a sales transaction results in a sale, a satisfied customer, and revenue for your company. For sales teams...

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13 Simple (But Critical) Tips for Creating Better Landing Pages

Landing Pages

November 3, 2020/by admin

13 Simple (But Critical) Tips for Creating Better Landing Pages There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. Landing pages also focus your visitors' attention on one particular offer, limiting the distractions of everything else on your website. Visitors are on a landing page for just one single purpose: to obtain an offer by completing a lead-capture form. But converting visitors into leads, even with landing pages, is much easier said than done. In fact, there are quite a few best practices every marketer should consider when setting up and optimizing landing pages. So to keep you on track, here is your landing page tip list, excerpted from our newest ebook, The 30 Greatest Lead Generation Tips, Tricks & Ideas. 1. Include all critical elements of an effective landing page. Landing pages, sometimes also called “lead-capture pages,” are used to convert visitors into leads by completing a transaction or by collecting contact information from them. In order to make these transactions happen, it’s critically important that your...

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32 of the Best Website Designs to Inspire You in 2020

Website Design Examples

October 31, 2020/by admin

32 of the Best Website Designs to Inspire You in 2020 Every once in a while, I'll come across a website that really draws me in. So, I found 32 of them to show you. These sites push the boundaries of what is known to be possible on the web. Whether it's the design aesthetic, usability, interactivity, sound design, or value that the site provides, each one is a masterpiece in its respective industry, and something to be inspired by. Not surprisingly, many organizations exist to highlight these sites and the contributions they make to the web. To help surface some of the most inspirational designs, I gathered 32 award-winners that have made their way through several key awards organizations — including Awwwards, UX Awards, The Webby Awards, SiteInspire, Best Website Gallery, and FWA. Click the links below to jump to a group of website designs that crushed it in the last several years: Best Website Designs from 2014 – 2015 Best Website Designs from 2016 Best Website Designs from 2017 Best Website Designs from 2018 Best Website Designs from 2019 Other Cool Website Designs Website Design Ideas Below this list, I also found six more websites whose homepage designs are just plain cool and worth learning from. As you browse through the list, know that each site excels in its own way and seeks to serve a unique purpose. While one site may be an excellent example of visual design, another may...

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What Video Marketers Can Learn from 5 Memorable Australian Commercials

Video Marketing

October 31, 2020/by admin

What Video Marketers Can Learn from 5 Memorable Australian Commercials By September of 2019, nearly 60% of Australia's population was on YouTube. With internet and social media usage increasing in Australia, the percentage above is likely to grow. Like people in many other countries, Australians embrace video when it comes to learning new things, entertaining themselves, or even researching new products. Now, with growing access to the web, mobile data, and all sorts of online video platforms, video is more readily at Australian fingertips than ever before. At this point, if you're a marketer for an Australian company or an international brand looking to gain awareness in the region, video content or video ads could be solid tactics for you. But, if you've never made a commercial or marketing video for your brand before, you might ask yourself, "Where do I even start?" One of the best ways to learn how to effectively sell your brand or product through video could be watching commercials from your region's most successful brands. By looking at some of the most iconic Australian commercials, you can learn about storytelling styles and other video marketing tactics that nurture national or global audiences from the TV or computer screen to stores. And, even if you don't have the same video budget as a big brand, you can still use their content to consider similar, but more scaleable video strategies. To help Australian or international marketers in their quest to create compelling video marketing content, here...

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13 Businesses With Brilliant Global Marketing Strategies

Marketing Strategy

October 31, 2020/by admin

13 Businesses With Brilliant Global Marketing Strategies Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Like most types of marketing, though, a global marketing strategy comes down to one thing: audience. Knowing who needs your product, in what form to deliver it to them, and how to do it in a way that strengthens the brand are core ingredients of awesome global marketing. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities. However, localization is not always necessary. Some brands adopt a global standardization strategy instead. In contrast to localization, where there's a more differentiated marketing approach to each market, global standardization provides significant cost benefits as a result of less messaging and fewer campaigns. However, the key is in knowing when a global standardization strategy will be effective. Because it banks on a universal appeal despite cultural or locational differences, you'll need to research whether customers use or think about your products differently depending on their market. If there's no difference between the usage and...

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