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40 Interests That Deserve a Place on Your Resume

Resume
December 13, 2023/by
40 Interests That Deserve a Place on Your Resume Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see his and noticed he included personal interests. He’s an engineer, so seeing hobbies like basketball and video games stood out to me. I asked him why he chose to include these, and he said, “I wanted a little more personalization to my resume and want to know me as a person beyond a piece of paper.” And apparently, he’s not alone. According to a study by Standout CV, one in four people include hobbies and interests on their resumes. Suppose you’re curious about what interests to put on your resume — and why — this is the article for you. We'll also review the different interests and hobbies that will help you stand out in the job market. Why You Should Include Interests on Your Resume 40 Interests for Your Resume Why You Should Include Interests on Your Resume While not always applicable, there are a few scenarios when mentioning your interests and hobbies on your resume makes sense. Sarah Johnston, founder and CEO of executive resume writing firm Briefcase Coach, says if you choose to include interests on your resume, focus on customization. “We always consider the audience and the relevancy of the additional fun fact to the audience,” she suggests. Here are a few reasons why you should add your interests to your resume. 1. You can showcase...
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Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 [Expert Opinions]

Uncategorized
December 13, 2023/by
Navigating the AI Revolution: 7 Essential Insights for Marketers in 2024 From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. My proudest moment so far was when I launched an AI-personalized email writing workflow that saw a 38% lift in overall CTR (click-through-rate) compared to our traditional campaigns. Now, you might be wondering, how can you get similar results, or better? Here’s the seven must-know AI tips you need to start off 2024 strong, with resources, examples, and advice from experts. 7 Essential AI Insights for Marketers in 2024 1. Become a prompt master. “With where AI is currently at, knowing how to craft winning prompts that get the results you need is really valuable,” says Matt Wolfe, an AI reporter and analyst whose YouTube channel has nearly half-a-million subscribers. Let me give you a concrete illustration of what Wolfe means and how to apply it. Here’s how to upgrade your AI prompts: Be specific and goal-oriented: Define your intentions clearly. Consider your context and persona: How should the AI model approach the problem? As an experienced email marketer or a creative copywriter? Let's...
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10 Essential PPC Courses for Every Marketer

PPC
December 12, 2023/by
10 Essential PPC Courses for Every Marketer Whether you’re looking to level up your paid search expertise or earn a certification to boost your industry credibility, pay-per-click (PPC) advertising courses are a great way to learn and to grow your career. Even if you aren’t a PPC specialist or you’re new to digital marketing, well-rounded marketers should at least know the fundamentals of paid search marketing. Let’s go over the best online PPC courses every marketer should know about to improve your paid advertising knowledge and gain hands-on experience. Table of Contents: What is a PPC course? The 10 Best PPC Courses for Marketers PPC course content can range from teaching the fundamentals to advanced strategies, and some even offer certifications for additional industry credibility. The 10 Best PPC Courses for Marketers Whether you want to boost your PPC knowledge or earn a certification, there are several PPC courses out there for marketers. Here are 10 of the best PPC courses to add to your continuing education toolkit. 1. Google Ads Certification If you’re looking for the most comprehensive and credible way to learn PPC, you’ll want to get a Google Ads Certification. Google processes 8.5 billion searches per day, so it makes sense to get direct insight from the platform as you’re learning how to get in front of those billions of searchers. Plus, many PPC specialist or digital marketing roles require you to have a Google Ads...
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How AI Can Improve Your Customer Experience [New Data + Tips]

Artificial Intelligence
December 9, 2023/by
How AI Can Improve Your Customer Experience 62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Experience Using data-driven insights, we’ll show you how AI can impact the customer experience through support, marketing, sales, and more. We also share expert insights about potential drawbacks so you can implement AI solutions the right way. Improved Customer Service A significant advantage of using AI in customer service is the potential to offer 24/7 assistance. In fact, this is the most significant benefit, according to customer service professionals surveyed for The State of AI Report. The third most popular use case for AI/automation in service is using chatbots and self-service tools to facilitate this round-the-clock support. Routing requests to reps is the most popular AI use case cited by customer service pros. Further, 84% of customer service reps say these solutions make it easier to respond to support tickets. Meanwhile, 64% say AI helps make customer interactions more personalized. The impact: Chatbots provide the support infrastructure to offer 24/7 support, and AI solutions help reps respond...
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20 Types of Backlinks in SEO — The Complete Guide

SEO
December 9, 2023/by
20 Types of Backlinks in SEO — The Complete Guide Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with examples. Additionally, you’ll read some expert tips and tricks to acquire high-quality links and gain better search visibility. Table of Contents What is an SEO backlink? 3 Undeniable Benefits of SEO Backlinks 20 Types of SEO Backlinks Tips for SEO Backlinks What is an SEO backlink? An SEO backlink is a hyperlink from one website to another. They’re also known as inbound, incoming, or external links. Backlinks are an integral part of search engine ranking algorithms, as Google uses them to determine the credibility, authority, and relevance of the website. The more backlinks from authoritative sources, the better the chances of higher rankings. Here’s how a backlink looks on a web page. Image Source 3 Undeniable Benefits of SEO Backlinks Over 46% of SEO pros spend $5,000-$10,000 monthly on link building, a recent study found. However, according to Ahrefs, a whopping 66.31% of pages have no backlinks. And 90.63% of pages receive no organic search traffic from Google. See the trend? But let’s dive deep and see why backlinks matter. 1. Better Search Rankings...
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100 Essential PPC Statistics Every Marketer Needs to Know in 2023

PPC
December 9, 2023/by
100 Essential PPC Statistics Every Marketer Needs to Know in 2023 The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion. How can a marketer confidently decide how much money to put where, and is it time to convince the finance team to boost the budget? Backing up your decisions or budgetary requests with data is a smart move. To that end, we’ve compiled a long and useful list of PPC — on both search and social — and SEM statistics that marketers can use in 2023 to guide and validate important strategic choices in their marketing plans. Table of Contents Search PPC Statistics Social PPC Statistics Search Engine Marketing Statistics User Behavior Statistics Paid Search Statistics Search PPC Statistics 90% of internet users see Google ads. 46% of web users can’t tell the difference between PPC ads and organic search links. Yet 77% of the respondents in a Clutch survey from 2019 said they’re confident they can recognize search ads among SERP results. Google pay-per-click ads have the biggest ROI at 200%. Small to mid-sized companies pay $9k-$10k/month for an...
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The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week

Marketing News
December 7, 2023/by
The Highs and Lows of Spotify: A Major Campaign and Layoffs in One Week It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped. While The Hustle talked about the business and employee implications of Spotify’s recent layoffs immediately following Wrapped, I’d like to take a look at this series of events from a marketing perspective. The Marketing Power of Spotify Wrapped Wrapped is to Spotify what “All I Want for Christmas Is You” is to Mariah Carey — a sure bet for engagement at the end of each year. Since it began in 2016, Spotify Wrapped has given users a detailed analysis of their listening habits each year. While Wrapped was initially distributed in email format, its popularity exploded when social media sharing was added to the mix. The idea to turn Wrapped results into sharable social media stories was pitched by former Spotify intern Jewel Ham in 2019. Since then, Spotify users can see their year-end data within the platform’s app and easily share listening stats directly to their Instagram stories. According to Time, 156 million users engaged with Wrapped in 2022, and it’s estimated that half of Spotify Wrapped users share their results to their Instagram stories. That’s a lot of positive engagement Spotify can count on each year. Not only has the campaign provided content opportunities for Spotify users, but several brands...
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PPC Competitor Analysis: The Complete Guide

PPC
December 7, 2023/by
PPC Competitor Analysis: The Complete Guide In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you're not fully tuned into what others in the space are doing. Competitors might be employing tactics you haven't considered or even mirroring your brand to divert your audience. A thorough PPC competitor analysis helps you pinpoint these strategies, allowing you to refine your campaigns for better performance. This guide offers a deep dive into the how and why of pay-per-click competitor analysis, ensuring your ads get the visibility and impact they deserve. What is a PPC competitor analysis? Why does a PPC competitor analysis matter? The Anatomy of a PPC Competitor Analysis How to Create a PPC Competitor Analysis Process PPC Competitor Analysis Tools Navigating the Future of PPC Competitor Analysis What is a PPC competitor analysis? PPC competitor analysis pulls back the curtain on your competitors' pay-per-click strategies. It's a systematic process where advertisers critically assess and contrast their search engine marketing (SEM) approaches against their rivals. The aim? To pinpoint where competitors are excelling, where they're falling short, and most importantly, to unearth potential opportunities for differentiation and growth. This involves a deep dive into: Ad content, examining how competitors frame their messaging, their choice of words, and the kind of CTAs they use. Keyword strategy, investigating which keywords competitors are banking on and how effectively those keywords are driving results. ...
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