My Blog My Blog

ChatGPT Product Recommendations: How to Make Sure You Are One in 2026

Uncategorized
March 20, 2026/by
ChatGPT Product Recommendations: How to Make Sure You Are One in 2026 Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to share a second opinion, make suggestions when I’m indecisive, and help find the best deal. In recent years, ChatGPT product recommendations and its Shopping Research feature have become this for many. Increasingly, shoppers are skipping search engines and going straight to ChatGPT with queries like “best CRM for startups under 50 people” or “what are the best gifts for chai lovers?” In fact, according to G2’s 2025 Buyer Behavior Report, generative AI chatbots are now the #1 influence over vendor shortlists, ahead of review sites, vendor websites, and salespeople. That’s a huge shift in how people shop, and marketers and ecommerce teams need to adapt if they want to stay visible. This guide breaks down exactly how ChatGPT decides which products to surface — and, more importantly, what you can do today to be one of them. Table of Contents What’s Changed in ChatGPT Shopping for Businesses? Why ChatGPT Product Discovery Matters for B2B and SaaS How ChatGPT Product Recommendations Work How to Help ChatGPT Discover Your Products FAQs About ChatGPT Product Recommendations Structure for ChatGPT Shopping Success What’s Changed in ChatGPT Shopping for Businesses? In a 2025 survey of 1,000+ B2B software buyers by G2, half of the respondents said they now start...
Read Full Story

The simple genius behind this long-forgotten Google Chrome ad

Marketing Psychology
March 11, 2026/by
The simple genius behind this long-forgotten Google Chrome ad We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google. When Chrome launched in 2009, they called it, "The Fast Browser." They used this same line time and time again in multiple different ads. It’s a good line. But think for a second about all of the attributes Google didn’t mention. They didn‘t mention how passwords are synced, how security is best-in-class, or integrations with Gmail. They didn’t mention the extensions, stability, or automatic updates. They could have done, but instead they focused on one benefit. Speed. The campaign worked. Now, Chrome is the most popular browser in the world, capturing 71% of the market. Saying less can make your product feel more effective. Adding benefits can actually weaken persuasion. Here’s why. Table of Contents The Goal Dilution Effect The Beauty of Simplicity: Five Guys The Goal Dilution Effect Google Chrome’s simple ad campaign is an example of the goal dilution effect. This cognitive bias causes people to believe products are less effective if they achieve multiple aims, instead of one focused goal. In short, the more benefits you give, the less believable those benefits are. In a 2007 study by Zhang and Fishbach, participants were given information about how eating tomatoes could achieve certain goals. Some are told eating tomatoes...
Read Full Story

Community marketing: How to use it to drive customer advocacy and reduce CAC

brand community
March 10, 2026/by
Community marketing: How to use it to drive customer advocacy and reduce CAC Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, and lower customer acquisition costs. When community programs are built intentionally and connected to CRM and lifecycle data, they can shorten sales cycles, reduce support costs, and turn customers into credible advocates. This guide breaks down what community marketing is, how it fits into modern lifecycle marketing, and how marketing teams can build and scale community programs that deliver measurable business impact. Table of Contents What is community marketing? How Community Marketing Drives Advocacy and Lowers Acquisition Costs Community Marketing Strategy Community Engagement Programs You Could Launch Now Community Platforms and Partners to Consider How to Measure Community Marketing and Prove ROI Community Building Examples Across B2B and D2C Frequently Asked Questions About Community Marketing What is community marketing? Community marketing is a strategy that brings customers, partners, and advocates together around shared interests or challenges to drive ongoing engagement, loyalty, and long-term advocacy. In practice, community marketing improves retention rates, generates referrals, and reduces support costs by enabling peer-to-peer problem-solving and authentic advocacy. Unlike social media management, which primarily focuses on distributing content, community marketing emphasizes participation and engagement. In fact, 40.1% of consumers say they’re more likely to stay loyal to a brand after...
Read Full Story

Competitor analysis tools marketing teams actually use in 2026

Competitors
March 10, 2026/by
Competitor analysis tools marketing teams actually use in 2026 Competitor analysis tools are software platforms that help marketing teams monitor and compare competitor strategies across SEO, social, PPC, and market intelligence. Think of them as marketer’s best friend: they expedite the competitor analysis process, so you can see where your competition is making moves (and where the gaps are wide open). The best tools work passively, updating in the background while you focus on moving the needle for your business. I’ve worked in digital marketing for nearly 20 years, with more than a decade focused on SEO. In that time, I’ve tested — and retired — a lot of marketing tools. In this article, I round up 14 competitor analysis tools that marketing teams actually use, grouped by marketing category, from SEO and paid media to social and market intelligence. For each tool, I break down its key features, pricing, and what I genuinely like about using it. Where my hands-on experience is limited, I’ve brought in perspectives from industry experts who rely on these platforms day-to-day, sharing how they use them and why they rate them. Table of Contents What to look for in competitor analysis tools. The Best Competitor Analysis Tools By Category Frequently Asked Questions About Competitor Analysis Tools What to look for in competitor analysis tools. The best competitor analysis tools aren’t necessarily the ones with the most features, or the most expensive; they’re the tools that give your...
Read Full Story

AI and SEO: What AI means for the future of SEO [Expert Tips & Interview]

AEO
March 6, 2026/by
AI and SEO: What AI means for the future of SEO Artificial intelligence (AI) is rewriting the playbook of so much of our lives — how we interact, how we learn, how we complete daily tasks, and sometimes even what we eat for dinner. So, of course, AI and the future of SEO are no different. It’s been just over three years since ChatGPT took the internet by storm. While AI was technically nothing new in modern consumer (and marketer) lives, this level of AI had never been so accessible to the general public before, and they certainly haven’t taken it for granted. According to McKinsey, half of Google's results already have AI-powered results, and trends predict that number to hit 75% by 2028. What does this mean for marketers? We’ll unpack how AI and SEO are converging, how AI has changed consumer behavior, and what it holds for the future of SEO. Table of Contents How AI is Impacting SEO How Marketers Can Adapt SEO to AI Frequently Asked Questions About AI and SEO How AI is Impacting SEO This topic is a complicated one. AI is transforming SEO practices. It hasn’t just changed how marketers optimize to get found in search engines; it’s changed consumer search behaviors and even the search engines themselves. It was all a chain reaction, really. AI changed consumer search behavior, so search engines adopted AI-powered features, and now marketers are turning to new strategies to appeal...
Read Full Story

Where to Start with AI: A Practical Guide for GTM Teams

Artificial Intelligence
March 4, 2026/by
Where to Start with AI: A Practical Guide for GTM Teams Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always the same. They’re not short on tools or ambition. They're struggling with where to get started and how to get value. The pressure to adopt AI is real. But pressure without direction leads to experiments that don‘t stick, tools that don’t get used, and teams that grow more skeptical. Why? Because AI output didn't lead to actual outcomes. Here‘s what I’ve learned from watching teams that succeed with AI: they don't start with AI. They start with a problem. A specific, painful, time-consuming part of their work that they want to fix. Then, they find the right AI use case to achieve that goal. As they see results, their confidence grows, and they explore other AI capabilities – again, tied to a clear goal. That‘s the approach I want to share. Not an exhaustive list of everything AI can do, but a practical guide to where marketing, sales, and service teams can get started and see real value with AI. For transparency, we’ve organized use cases by how ready the technology is today. At HubSpot, we are building and improving these capabilities every day. Let’s start with simple definitions: Established: These are use cases where AI works reliably. Implementation is straightforward. Results are repeatable. If you're wondering where to start, it’s here! Emerging: These use cases are...
Read Full Story

Claude vs. ChatGPT: A marketer’s guide to choosing AI

Artificial Intelligence
March 2, 2026/by
Claude vs. ChatGPT: A marketer’s guide to choosing AI “What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content workflows, understanding the differences between Claude and ChatGPT for marketing can mean the difference between a streamlined operation and a frustrating bottleneck. In my opinion, both tools have legitimate strengths. ChatGPT – which you can train on your specific needs – excels at rapid ideation, email copy, and social content. However, Claude shines at long-form editing, brand voice consistency, and handling large context windows. The question isn't really “is Claude better than ChatGPT?” It’s about which LLM you should use for each specific task. In this guide, I’ll break down everything you need to know, including: Claude AI versus ChatGPT for writing ChatGPT versus Claude for email Claude versus ChatGPT pricing Claude versus ChatGPT integrations with your existing stack Plus, my (very smart) colleagues have tested writing blog posts with ChatGPT, explored ChatGPT for SEO, evaluated ChatGPT alternatives, including Claude, and even used both for AI-powered spreadsheet tasks. Now I’m putting in my two cents, sharing what I’ve learned so you can make confident decisions about ChatGPT versus Claude for coding, content creation, and everything in between. Let’s get into the good stuff. Table of contents: Claude vs. ChatGPT: Which is better? Which is better for common marketing workflows, Claude or ChatGPT? Claude vs. ChatGPT for SEO briefs...
Read Full Story

AI marketing predictions that will shape 2026

Artificial Intelligence
March 2, 2026/by
AI marketing predictions that will shape 2026 Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle with fragmented customer journeys, declining attention spans, rising acquisition costs, and failed campaigns. Using AI in marketing will redefine how brands connect with consumers by using real-time data processing and predictive analytics. According to the HubSpot 2026 State of Marketing report, over 64% of organizations currently use AI. The growth of AI in marketing is predicted to increase drastically over the next year, given the rise of AI-driven content, AI agents, hyperpersonalized campaigns, and more. Marketers will need to evolve to take on more strategic and analytical roles while delegating routine tasks to AI tools. This article will cover the top AI predictions for 2026 and the AI marketing predictions beyond 2026. For teams looking to stay ahead and implement AI, the HubSpot AI Agent Playbook provides step-by-step frameworks for automating marketing workflows and deploying AI agents across campaigns. Table of Contents AI Marketing Predictions for 2026 How Marketers Should Prepare for 2026 AI Predictions AI Predictions Beyond 2026 Frequently Asked Questions About AI Predictions Current AI Capabilities Future AI Capabilities Basic AI summaries AI search engine-powered conversational answers ...
Read Full Story

Marketing experiments every growth team should run

Marketing Experiments
February 25, 2026/by
Marketing experiments every growth team should run Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing strategies is foundational to marketing, helping brands reach new customers and gather data that helps facilitate smarter business decisions. While experimentation isn‘t new, digital marketing offers brands greater flexibility and potential. Let’s look at experiment types, which metrics to track, and how to design experiments across marketing channels to achieve maximum success. Table of Contents What are marketing experiments, and how do they work? The Elements Every Marketing Experiment Needs A/B vs. Multivariate Marketing Experiments Steps to Design and Run Marketing Experiments Common Pitfalls That Break Marketing Experiments Tools to Plan, Run, and Analyze Marketing Experiments Real‑World Marketing Experiment Examples Marketing Experiment Examples by Funnel Stage Frequently Asked Questions About Marketing Experiments What are marketing experiments, and how do they work? Marketing experiments are controlled changes to a marketing message or campaign to improve reach or conversion rates. These tests can be a small, single tweak or a campaign-wide experiment. Successful marketing experiments assess both quantitative data and qualitative factors, and the campaign results directly feed the next iteration of marketing materials. Experiments are a part of step four in the Loop Marketing cycle: evolve in real-time. Here are quick examples of marketing experiments feeding the loop: ...
Read Full Story