How simple semantics increased our AI citations by 642% [New results]
UncategorizedHow simple semantics increased our AI citations by 642%
Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite. But experiments are starting to point to ways you can get on their radar.
And as consumers increasingly turn to AI search for product and service recommendations, you really want to be on their radar. (Ironically, unlike your weird uncle, who you try to avoid.)
Today, I’ve got one such experiment that contributed to a 642% increase in citations by AI tools like ChatGPT.
And to the delight of you word nerds, it’s all about semantics. But first, everyone’s favorite part: The disclaimer!
The sum vs. the parts
Before you go any further, it’s important to know that this tactic is just one piece of a wider playbook our Growth team lovingly calls the “everything bagel strategy.”
“Our experimentation hasn’t this one tactic is the key to better AI visibility,” says Amanda Sellers, HubSpot’s head of EN blog strategy. “What we’ve found is that the sum of the parts is what’s good for AI visibility.”
But if I covered all of those parts at once, this would be a novel, not a newsletter — so think of this more like part 1.
A little why behind the AI
“A human might be able to tell you what the sentence ‘Paris is cool’ means,” Sellers says. “But an AI engine without context wouldn’t know if we’re talking about Paris, France, or Paris Hilton.”
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