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Adding References to Your Resume — The Complete Guide

Resume
July 26, 2023/by
Adding References to Your Resume — The Complete Guide “Show me the receipts!” We’ve all heard the phrase, and when it comes to your new job search, those “receipts” are your references on a resume. The difference between snagging that dream job or being left in the dust can sometimes come down to the glowing endorsements of your professional network. In today’s competitive job market, it’s crucial to stand out, and a cover letter alone may not be enough — but having a well-prepared list of references can be the ace up your sleeve. In this article, we’ll walk you through the nitty-gritty details of adding references to your resume — from how to notify and list them to formatting them like a pro.  Should you list references on your resume? Should you say “References available upon request”? How to Notify Your References How to Ask People to Be Your References Email Template for Potential References How to List References on Your Resume How to Format References on Your Resume References on Resume vs. Letter of Recommendation Resume References Examples Should you list references on your resume? The answer, as you might expect, is not a simple yes or no. It depends on several factors, such as the industry, the job you’re applying for, and the stage of your career. Let’s break down when you should and shouldn’t include references on your resume. When to Include...
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20 Great Examples of PowerPoint Presentation Design [+ Templates]

Presentations
July 25, 2023/by
20 Great Examples of PowerPoint Presentation Design When it comes to PowerPoint presentation design, there's no shortage of avenues you can take. While all that choice — colors, formats, visuals, fonts — can feel liberating, it's important that you're careful in your selection as not all design combinations add up to success. We’re not saying there’s one right way to design your next PowerPoint presentation, but we are saying there are some designs that make more sense than others. In this blog post, you'll learn how to create an awesome PowerPoint deck and then see real presentations that nail it in exactly their own way. What makes a good PowerPoint presentation? A great PowerPoint presentation gets the point across succinctly while using a design that builds upon the point, and doesn't detract from it. The following aspects make for a great PowerPoint presentation: 1. Minimal Animations and Transitions Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the design you worked so hard on — and from your content, too. A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. That said, you don’t have to eliminate them all. You can use them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image. 2. Cohesive Color Palette It’s worth reviewing color theory...
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6 Steps Bloggers are Taking to Prepare for AI in Search [New Data]

AI Content Series NNP 2023, Artificial Intelligence
July 25, 2023/by
6 Steps Bloggers are Taking to Prepare for AI in Search Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? How would that change the way we approach SEO and content creation? Well, prepare yourselves because artificial intelligence is making its way into the world of search. This means that the algorithm will change, and the strategies us marketers once used to rank on will rank on a different system. So what does that mean for marketers? We explore the game-changing implications of AI in SERPs through the perspective of our blog team experts to reveal the steps bloggers, just like you, are taking to adapt and succeed in this new paradigm. But before we dive in, let's clarify what AI in search engines means. This type of search allows users to generate more unique or concise responses than traditional search that retrieves results based on relevant keywords, backlinks, and authority. For example, before suggestions of AI in search engines, many publishers would try to keyword stuff content to better rank, but in turn, would put out irrelevant results that aren't always useful. So now, with the introduction of Bard AI, Bing Chat, and other large search engines that're changing how we scour the web, bloggers must learn to adapt to the new landscape. How Bloggers are Preparing for AI in Search I posed the question, "How are you preparing for AI in search?"...
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Why Your ChatGPT Prompts Aren’t Working (And How to Fix Them), According to HubSpot’s SEO Team

Artificial Intelligence
July 25, 2023/by
Why Your ChatGPT Prompts Aren’t Working (And How to Fix Them), According to HubSpot’s SEO Team There's a lot of hype around ChatGPT and AI models like it. It can take a single prompt and transform it into an entirely new piece of content. It can research virtually any topic, and deliver its findings in the form of poetry, code, lyrics, and more. And yet, when you fire up ChatGPT and feed it a prompt, it responds with something… far from perfect. It's too broad, too long, too bland, or misses the mark entirely. This often happens when we don't know how to ask, in AI-terms, what we want. In other words, the output is only as good as the input. So, if you want to master AI, knowing how to write a good prompt is key. Here, I spoke to HubSpot's SEO team to understand the key elements of a good prompt, along with some helpful prompt writing tips and techniques. Table of Contents How to Write the Perfect AI Prompt Prompt Writing Techniques How to Write the Perfect AI Prompt 1. Envision your ideal response. It's tempting to load up ChatGPT and jump right into the prompt. However, Josh Blyskal, Associate SEO Strategist at HubSpot, recommends a more introspective approach. "The first thing you should do is figure out what you want. Before I type anything, I always take a moment to envision what the final output will look like," he told me. He...
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How to Create an Infographic in Under an Hour [+ Free Templates]

Presentations
July 24, 2023/by
How to Create an Infographic in Under an Hour Wouldn't it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. Considering the popularity and effectiveness of visual content in marketing today, you shouldn't throw in the towel just yet. That's why we decided to do most of the work for you. With HubSpot’s Free Infographic Templates in PowerPoint, you can create high-quality, professional infographics in under an hour. You can add your own content to premade outlines in a cinch. And if you need a helping hand, we’ll show how to personalize your infographic in PowerPoint in this post. Keep reading to learn how to make a memorable infographic with ease. If you prefer watching, this video shows the process of creating an infographic, step-by-step: 1. Choose your desired infographic template. First things first, you have to choose an infographic template appropriate for representing that data. The important thing is to choose a template that specifically works for the type of data set/content you want to present. As you saw pictured above, you can download our 15 infographic templates in PowerPoint and choose whichever template you'd like. Download for Free Choosing a template before creating a goal for your infographic can speed up your...
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Entrepreneurs of Color on YouTube: How They Market Their Businesses & Monetize Videos

Breaking the Blueprint
July 21, 2023/by
Entrepreneurs of Color on YouTube: How They Market Their Businesses & Monetize Videos Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Publishing an ad or working with influencers isn't the only option to get your business in front of an audience on YouTube. And with 41% of YouTube users being ethnically diverse, this multicultural demographic is eager to watch and support brands and entrepreneurs who they feel represent their culture and life experiences. Small business owners are starting channels to share videos that connect deeper with their customers, introduce themselves to new consumers, and even earn some passive income. When Azia Anderson, the founder of prty grl beauty, started sharing videos about her Black-owned business, she saw it as a way to educate other aspiring business owners in addition to marketing her brand. “I just felt like everyone could win,” said Anderson. In this post, we'll share examples of YouTube videos by entrepreneurs of color who double as video creators and how to become eligible for monetization through the YouTube Partner Program. Table of Contents The Opportunity on YouTube for Entrepreneurs of Color YouTube Video Ideas for Entrepreneurs of Color How to Join the YouTube Partner Program 7...
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How Duolingo Struck Social Media Gold with Unhinged Content

Marketing News
July 20, 2023/by
How Duolingo Struck Social Media Gold with Unhinged Content Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era. The language-learning app first established a TikTok presence in early 2021 and found its stride by sharing funny videos featuring the sassy owl Duo. Since then, Duolingo’s TikTok account has grown to nearly 7 million followers and accumulated over 147 million likes from various viral videos. How did Duolingo do it? By embracing “unhinged” marketing. What is unhinged marketing? When brands take less of a polished, perfect approach to social, and embrace more chaotic conversational moments, it’s often referred to as unhinged marketing. If you see a social media post and think “How did that get approved?” it can likely be considered unhinged. This approach was first popularized on Twitter when Wendy’s became infamous for “roasting” social media users and openly shading the competition. Since then, other companies including Popeye’s and McDonald’s found viral moments by sending sassy Tweets. Unhinged marketing can be particularly effective at winning over Gen Z customers who prefer marketing that feels more real and less salesy. What may have been deemed unprofessional in the past is now considered more authentic and relatable. With the introduction of TikTok and the rise of short-form video content unhinged content now expands beyond fast food companies sending mean tweets, and Duolingo has capitalized on it. Duolingo’s TikTok Strategy Since shifting from investing in TV ad spots to a focus on organic...
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How to Conduct a Competitor Analysis — The Complete Guide

SEO
July 20, 2023/by
How to Conduct a Competitor Analysis — The Complete Guide Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis? Competitor Analysis Template How to Conduct Competitor Analysis Competitor Analysis Report Best Practices Competitor Analysis Example What is a competitor analysis? Imagine a competitor analysis as if you were going snorkeling in your competitor's SEO ocean. You get to explore how they've set up their SEO strategies and the keywords they're aiming for. Pretty neat. It's like having your secret map to find the treasure before your competition. Simply put, it's like stealing a glance at the playbook of the top dogs in your industry. You get to see what they're doing with their SEO and use that intel to plan your strategies. It's quite an adventure if you ask me. The Benefits of a Competitor Analysis Now, let's look at why competitor analysis is your secret weapon. 1. Uncover new keyword opportunities. Doing a competitor analysis opens up a treasure trove of keyword opportunities. Think of all the keywords your competitors are ranking for that you might have overlooked. It's like finding a hidden treasure map. 2. Gain a deeper understanding of the SEO landscape. A...
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