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AI Marketing — The Complete Guide

Artificial Intelligence
May 25, 2023/by
AI Marketing — The Complete Guide ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Today, we’re going to answer that question. We’ll cover what AI marketing is, how to use it, examples, pros and cons, and marketing strategies that benefit from AI. Let’s dive in. Table of Contents What is AI marketing? How do marketers use AI? Examples of AI Marketing AI Marketing Pros and Cons Marketing Strategies That Use AI To use AI in marketing, typically, the AI will collect data, learn customer behaviors, and analyze this information to help a business achieve its goals. AI can even reach out to customers who do a specific behavior on your website, like clicking a button or liking social media posts. There are several AI tools and software marketers can use that will trigger automated responses for your customers. AI marketing is used for data analysis, media buying, content generation, personalization, and more. Now, let’s dive into how marketers use AI. Pro tip: If you’re a HubSpot user, check out our new AI tools. We have a new content assistant and ChatSpot tools to streamline your day-to-day. Plus, many of our features use AI, including SEO, call recordings,...
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How to Lock Cells in Google Sheets

Google Sheets
May 25, 2023/by
How to Lock Cells in Google Sheets Imagine spending hours creating a Google Sheet to share with your team, only to find that a team member accidentally deleted an important column, row, cell, or, even worse — an entire sheet. That can be frustrating. However, it's entirely preventable if you lock cells in Google Sheets. As it turns out, with just a few clicks of a mouse, you can lock cells and entire sheets in Google Sheets — meaning, you and your team can work on the same sheet without hindering the next person from completing their assigned tasks. In this post, we’ll go over how to lock and unlock cells in Google Sheets. Table of Contents The Benefits of Locking Cells in Google Sheets How to Lock Specific Cells in Google Sheets How to Lock Cells and Give Editing Permissions to Select Users How to Lock an Entire Sheet How to Show a Warning but Allow Editing of a Locked Cell How to Unlock Cells The Benefits of Locking Cells in Google Sheets Google Sheets allows users to lock cells from editing, which means you can protect your Sheet from any potential accidents, including editing and deletion. You can also protect important data and calculations, so you can rest easy knowing the formulas in your Sheet are correct and accurate. The ability to lock cells in Google Sheets comes with a variety of benefits. Not only can you lock...
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AI Marketing Automation: What Marketers Need to Know

Artificial Intelligence
May 24, 2023/by
AI Marketing Automation: What Marketers Need to Know Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 billion by 2028 — a huge leap from $15.84 billion in 2021. So, marketers must stay current on the many ways AI marketing automation can and should be used to remain competitive. To keep you in the loop, here's a breakdown of AI's role in marketing automation and how marketers can leverage it. How is AI driving marketing automation? Why Marketers Should Use AI in Marketing Automation Ways Use AI in Marketing Automation Successfully implementing AI Marketing Automation How is AI driving marketing automation? At its core, AI uses machine learning to mimic how humans learn and improve accuracy by analyzing large stacks of data. When applied to marketing automation, AI analyzes vast data sets to pinpoint patterns, predict customer behavior, and make immediate decisions. As a result, AI and machine learning algorithms are helping marketers automate and optimize tasks that would otherwise be tedious, time-consuming, and expensive. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million, and it's expected to grow to $14,180.6 million by 2030. Moreover, the top 28% of businesses actively use marketing automation and AI tools in their process. Why Marketers Should Use AI in Marketing Automation...
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How Taco Bell Turned A Trademark Battle Into A Marketing Campaign

Marketing News
May 24, 2023/by
How Taco Bell Turned A Trademark Battle Into A Marketing Campaign Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In most cases, the pursuit of good vibes isn’t enough to overturn a trademark — but Taco Bell is certainly trying. The popular fast-food chain set its sights on the term “Taco Tuesday” which it wants to use freely to promote sales happiness among taco lovers. There’s just one problem. Though the phrase is frequently used in conversation, it’s actually a registered trademark owned by the Wyoming-based chain Taco John’s and has been since 1989. On May 16, Taco Bell filed a petition with the USPTO requesting the reversal of the trademark, claiming the term is too common and widely used for Taco John’s to maintain the rights to it. Taco Bell claims the goal in this filing is to “liberate” the term for any and all restaurants to use freely. It’s not the first time “Taco Tuesday” has been involved in trademark controversy. In 2019 Lebron James attempted to trademark the term but was turned down by the PTO because it was too widely used. Naturally, James released a statement supporting Taco Bell’s efforts to overturn the trademark and is now starring in the company’s latest ad. @tacobell We're working on it, LeBron. ♬ original sound - tacobell ...
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AI Email Marketing: What It Is and How To Do It [Research + Tools]

Artificial Intelligence
May 23, 2023/by
AI Email Marketing: What It Is and How To Do It Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals. In this piece, we’ll go over how AI email marketing tools work, new data about how marketers currently use AI for email marketing, and a list of tools you can leverage in your role. Table of Contents What is AI email marketing? Why should you use AI email marketing? How Marketers Are Using AI in Email Marketing 15 AI Email Marketing Tools What is AI email marketing? AI email marketing is a machine-learning powered process that helps marketers create email campaigns that reach the right audiences at the right time with the right messages.  AI email marketing tools tools use data to help you optimize your email strategy (like your historical performance data), automation to help you save time on repetitive tasks (like triggering an email workflow), and generative AI to help you create email content. You can do things like: Analyze past email performance to identify how to optimize your email strategies, like the best time to send your emails or the subject lines that get the most clicks. Compile email analytics so you understand the health...
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How Far Are We from AI Singularity? What It Means & Implications

Artificial Intelligence
May 20, 2023/by
How Far Are We from AI Singularity? What It Means & Implications If you're working in a marketing role, you can't ignore the emerging field of artificial intelligence. It's quickly gained traction, and industry leaders have begun projecting that rapid AI advancements could surpass human intelligence sooner than we think. But what does that mean? And what are the implications of that type of advancement? As a marketer, it can be challenging to imagine where AI technology will go. However, understanding AI singularity, including its implications and potential outcomes, can help you stay ahead of the curve in an ever-changing profession. So before we discuss AI singularity in modern-day terms, let's talk about the original or blanket term — technological singularity. Technological Singularity Technological singularity is the idea that, at some point in the future, technology will become so advanced that it surpasses human intelligence and control, and was first coined in 1983 by the author Vernor Vinge. So how can we visualize this concept with today's AI technology? Let's dive into it. AI singularity involves the creation of an artificial intelligence that's so advanced, it can continuously improve upon itself at a rate that's faster than humans performing the same task. This rapid self-improvement leads to an intelligence explosion, with AI algorithms becoming more complex and powerful at an exponential rate, exceeding the cognitive capabilities of individuals. While it sounds useful for technology to conduct tasks and operations that humans haven't achieved, it could have far-reaching...
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The 11 Best Internal Linking Tools Every Marketer Needs

Uncategorized
May 20, 2023/by
The 11 Best Internal Linking Tools Every Marketer Needs If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building. If you haven’t built linking into your strategy from the start, you might be overwhelmed as you implement the change. But no need to fear, internal linking tools are here to help. In this post, we’ll examine what internal link-building tools do and the benefits they can have for your business. You’ll also preview the best internal linking tools on the market so you can find a solution that meets your needs. Let’s dive in. What are internal link-building tools? The Benefits of Internal Link-Building Tools 11 Best Link Building Tools So, why should you use internal link-building tools? Internal links increase your link value, which helps you rank higher and get more traffic. Internal links also connect your content, giving Google an idea of the structure of your website. Plus, your visitors can easily learn more and find related pages. Internal linking establishes a hierarchy on your site and allows you to give more value to your most important pages. Let’s say one of your pages is internally linked three times. And one is linked 100 times. That shows the type of content you post and points Google to the page you want to get the most views on because it’s the most important. However, the process is usually very slow. Internal linking requires going back to old posts...
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Disability-Owned Business Enterprise Certification: Everything You Need to Know

Breaking the Blueprint
May 19, 2023/by
Disability-Owned Business Enterprise Certification: Everything You Need to Know Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Everything You Need to Know about the Disability-Owned Business Enterprises (DOBE) Certification Minority-owned business certification dates back to the 1970s but only gradually began being considered potentially applicable to entrepreneurs with disabilities some 15 years ago — decades after the passing of the Americans with Disabilities Act in 1990. This explains why, in 2023, there are only 500 DOBEs across the country despite the numerous commercial advantages. What is the disability-owned business certification? A disability-owned business enterprise (DOBE for short) is a for-profit business that is at least 51% owned by an individual with a disability. The DOBE certification process is wholly administered across the United States by Disability:IN, a global leader in business disability inclusion with a network of over 500 major corporations, and, once completed, brings with it numerous competitive advantages like: A nationally recognized certification Preferential supply chain access through public and private sector clients with supply chain diversity commitments Education, training, and networking opportunities that are exclusively available to certified DOBEs Additionally, Disability:IN can provide direct introductions to key procurement leaders and corporate buyers whilst also assisting DOBEs in ensuring...
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Best Customer Data Platform Companies

Uncategorized
May 19, 2023/by
Best Customer Data Platform Companies Imagine having a bunch of puzzle pieces scattered in different places — that's not very helpful. If you put them together, they tell a more cohesive story.  Customer Data Platforms (CDPs) serve the same purpose — they gather customer data from different sources and store that data in a central place.  Because this data helps businesses better understand their customers and how they behave, CDPs play an important role in helping you make informed product and marketing decisions.  Today, CDPs are vital for brands across industries. But with popularity comes choice. Businesses now have to choose between a wide range of CDP platforms to ensure they're properly synthesizing and analyzing the right data points for their brands. With all of the above in mind, it's not actually that shocking that the CDP market grew from $1.6 billion in 2021 to $2 billion in 2022. In this post, we'll discuss the ins and outs of customer data platforms and the best ones to implement into your strategy. What is a Customer Data Platform? A CDP consolidates customer data from different tools and software into one centralized database. This database contains customer interaction data and other information from sources such as websites, mobile apps, email, and social media. CDPs, often confused with Data Management Platforms (DMPs), contain both personally identifiable and anonymous users (for example, IP addresses), while DMPs primarily work with anonymous users. CDPs consist mostly of first-party data, or data collected directly from the...
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The HubSpot Blog’s State of AI Report [Key Findings from 1300+ Business Professionals]

Artificial Intelligence
May 18, 2023/by
The HubSpot Blog’s State of AI Report Whether you’re already using AI in your role or still on the fence, there’s no denying that the way we work is about to change drastically. Just like computers revolutionized the workplace in the late 1900s, AI’s ushering in a new era that not only makes us more productive, but maybe even happier. AI isn’t here to take over our jobs, but by saving the average professional a whopping 2.5 hours a day, AI helps us spend more time on the most impactful, creative, and enjoyable parts of our roles. We surveyed 1,350 professionals across business departments to learn more about attitudes towards AI, how it’s already used, and the impact it will have in the future. Key AI Survey Findings 1. AI unlocks growth — even in a tough economic climate.  AI became accessible to the masses just as businesses started to struggle to keep up with inflation and budgetary pressures. By boosting employee productivity and effectiveness, AI allows companies to do more with less. Marketers using generative AI save an average of at least three hours on each piece of content they make. Across the wider business, sales professionals save two hours and 15 minutes a day using AI to automate manual tasks, while service professionals save more than 2 hours a day using generative AI for rocket responses. This makes business leaders highly optimistic about AI, with 68% saying it can help their company scale in a...
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