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How to Wrap Text in Google Sheets

Google Sheets
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How to Wrap Text in Google Sheets Do you sigh internally when you open a cluttered and chaotic spreadsheet? Same. Spreadsheets can be complex to navigate — even for experienced pros — and an unformatted one just worsens things. But there’s an easy way to spruce things up a bit — wrapping text. And we’ve got you covered with simple step-by-step instructions on how to wrap text in Google Sheets. This blog will look at the following: The Benefits of Wrapping Text in Google Sheets How to Wrap Text in Google Sheets from the Format Menu How to Wrap Text in Google Sheets from the Toolbar How to Wrap Text in Google Sheets on Mobile The Benefits of Wrapping Text in Google Sheets Let’s illustrate the advantages of wrapping text with the help of an example. Imagine you’re tasked with creating social media posts using a content calendar spreadsheet. Would you prefer to receive this spreadsheet (look closely and try to make sense of everything): Or this one: You likely chose the second option — where the wrap text feature is enabled for all cells. But why’s that? Let’s break down the reasons why many probably prefer the second option, or in other words, the pros of wrapping text in Google Sheets: It provides a neat, tidy, and uncluttered appearance and formatting. Wrapping text offers much-needed whitespace, an important design element. There's no hidden or run-off text where...

How the Writer’s Strike Could Impact Marketing and Advertising

Marketing News
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How the Writer's Strike Could Impact Marketing and Advertising Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Hollywood screenwriters are now two weeks into their strike against major networks and streaming companies. The strike, which is expected to last well into summer, began on May 2 after six weeks of failed negotiations between the Writers Guild of America (WGA) which represents over 11,000 working screenwriters, and the Alliance of Motion Picture and Television Producers (AMPTP) which negotiates on behalf of major entertainment companies including Disney, Paramount, and Amazon.   According to the WGA, median weekly writer-producer pay has dropped by 23% over the past decade. A major contributor to this drop is the rise of streaming platforms that call for shorter seasons for shows and less job security for writers compared to network television. Demands of the strike include increased pay, job stability, and considerations around the use of artificial intelligence. Networks Are Bracing for Impact Live shows including Saturday Night Live and late-night talk shows were immediately impacted by the strike, airing reruns or going off the air completely. The strike has also delayed production for many scripted shows. Beyond production, this strike could have a major impact on the TV industry’s bottom line. Many television networks and streaming platforms rely on advertising for revenue, which could be threatened if there’s no fresh content to air. While some streaming services have a backlog of content...

How & When to Use Generative AI [+Tools to Consider]

Artificial Intelligence
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How & When to Use Generative AI When ChatGPT came on the scene last year, it changed the entire artificial intelligence industry. This generative AI tool produces answers to almost any question it’s asked. And it’s already considered one of the best chatbots ever created. Generative AI is the newest form of artificial intelligence that’s making headlines. While the technology isn’t new, AI can now create authentic content that’s usable in marketing. In this post, we’ll review what generative AI is, its benefits, limitations, use cases, and tools to add to your marketing stack. What is generative AI? Benefits of Using Generative AI Limitations of Using Generative AI When to Use Generative AI Generative AI Tools How does it work? Generative AI starts with a prompt. Write instructions for what you’d like the AI to create. Then, you can customize the results with feedback on style or tone. Benefits of Using Generative AI With proper usage, AI can yield amazing results. We’ll discuss the benefits of using AI below. 1. Generative AI can create marketing content. Generative AI can help create content, including blogs, images, emails for a lead nurturing sequence, and more. This will reduce the amount of time marketers spend creating. Ultimately, it will simplify their process so they can spend more time strategizing. These tools can also help marketers summarize complex information and create images for their marketing assets. If you're wary about having AI...

How Marketers Can Use AI Assistants [+12 Best Tools]

Artificial Intelligence
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How Marketers Can Use AI Assistants Have you ever spoken with customer service via a chatbot? If you're like me, you sometimes wonder if the other voice is a human or an astute AI assistant. An AI assistant mimics human-like interactions and can assist in various activities — from organizing your inbox to responding to customer queries. But how can AI assistants help marketers? Here, we'll cover a variety of use cases, along with 12 AI tools for productivity, time management, and more. Where Marketers Can Best Use AI Assistants Personalizing customer support. Increasingly, consumers want personalized support at all hours of the day. However, many customer service teams don't have the bandwidth to provide round-the-clock assistance. Manav Monga, Co-Founder and Head of Product Management at Heymarket, believes AI can give customer service teams a huge lift. For instance, AI assistants — like chatbots — can quickly retrieve relevant information, guide customers through common issues, and provide accurate answers, all without human intervention. However, Monga warns that chatbots are only as good as the information you give them. "You should give it detailed scripts with information from help articles, templates, and your knowledge base. That way, it can give relevant and actionable responses to your customers," he advises. Managing your calendar and inbox. Email is a common time sink for marketers. On average, working professionals spend 28% of the day reading and replying to emails. However, depending on the volume of emails you get, this percentage could skyrocket....

How the HubSpot Blog Team Uses AI

Artificial Intelligence
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How the HubSpot Blog Team Uses AI Ah, AI. It's quickly become one of the buzziest words of 2023, akin to the popularity of the phrase "new normal" in 2022. And for good reason. AI is poised to completely revolutionize the ways in which we work, interact, and even play. I've been on the HubSpot Blog team for over five years, and in that time, I've seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. And then, in 2018, we ditched our weekly "throw spaghetti at the wall and see what sticks" brainstorming process in favor of something a little more, well, efficient: the Search Insights Reports, which we still use today. But none of these changes seem to compare to what's coming with AI. Here, I'll explain how HubSpot's Blog team plans to leverage AI without sacrificing the "human element" that makes our content successful in the first place. (P.S. We're still figuring this out just like you are, so think of this as a working doc that I'll update periodically as we shift our AI strategies in the future.) How the HubSpot Blog Team Leverages AI  1. The HubSpot Blog Team Will Use Generative AI to Learn About Topics Faster — But We Won't Use AI Alone to Create Content. One of the strongest benefits of generative AI is its ability to scan the web and provide concise, helpful responses based on vast sources...

Getting AI Fatigue? What It Is and How To Navigate It

Artificial Intelligence
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Getting AI Fatigue? What It Is and How To Navigate It “If you’re not using AI, you’re falling behind” is a statement you might have read and heard frequently in the past few months. It can be a disheartening statement because, as a marketer, you don’t want to be late to the trends, but the amount there is to learn and take in all at once can lead to AI fatigue. You may feel overwhelmed by the daily AI news cycle — which makes sense. In this post, we’ll discuss six ways to prevent personal AI fatigue. What is AI fatigue? AI fatigue can be described as feeling overwhelmed by the current landscape and conversations about AI over the past few months. The field of artificial intelligence has been around for almost 70 years. We’re currently only using reactive and limited memory AI, and scientists haven’t even begun creating AGI or super AI. Although not a new concept, AI is currently experiencing what’s been described as a gold rush. And whether you’re looking to leverage AI or launch an AI product, you might not even know where to start. If that’s you, and you’re feeling a bit of AI fatigue, what can you do about it? Let’s discuss. Preventing Personal AI Fatigue 1. Understand the basics of AI. Some AI fatigue might come from not understanding how AI does what it does. Here are some basic definitions of AI and other concepts discussed lately. Artificial intelligence is computer systems...

1 In 3 Marketers Say the Recession Will Surpass COVID’s Marketing Impacts: 3 Data Points to Know

Marketing Trends
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1 In 3 Marketers Say the Recession Will Surpass COVID's Marketing Impacts: 3 Data Points to Know The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major impacts on their industry. Will the recession shake things up as much as COVID-19 did? While we can't truly predict the future, one-third of marketers think a recession will have an even bigger impact on their marketing activities than the pandemic, while another 33% say it will be about the same. While you should still take the data above with a grain of salt as it is just one of many studies and the economy is always quickly evolving, here are three things you need to know to prepare for whatever the coming months bring: 1. Most Marketer Say the Recession Is Here While the world debates whether the recession is looming or arrived months ago, 78% of marketers say we're already living in it. Marketers are already seeing budget cuts, hiring freezes, and other unpleasant effects. At the same time, their plans and goals for 2023 are constantly being adjusted as the economic situation progresses. For a deeper dive into the macroeconomic reasons marketers are being hit so hard, check out our blog post on how the recession is already impacting marketers. 2. 67% of marketers expect an economic slowdown for more...

The Top 15 AI Tools for Marketers

Artificial Intelligence
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The Top 15 AI Tools for Marketers In the summer of 1968, audiences everywhere were shocked by the sights and visions presented in Stanley Kubrick’s 2001: A Space Odyssey. Kubrick’s cinematic opus featured technologies that seemed, well, extremely far-fetched at the time. Taking center stage was an artificial intelligence known as HAL 9000. While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. These tools are powerful additions to any marketing team. Below, we’ll discuss the benefits and cover 15 tools you can use today. Table of Contents The Benefits of Using AI in Marketing 15 AI Tools for Marketers The Benefits of Using AI in Marketing Whenever AI or automation comes up, many fear AI causing mass unemployment. This is nothing new. People had the same fear back in the 1800s during the industrial revolution, and the Luddites were literally going around with sledgehammers breaking machines. After the huge splash from the release of ChatGPT, there is little doubt that AI is impacting marketing jobs already. Research from the University of Pennsylvania estimates that “19% of workers may see at least 50% of their tasks impacted." The key word in that statement, though, is impacted. Marketers who learn to leverage AI-powered tools will see better results from their campaigns and diversify their skillset. Today’s AI tools still have a huge amount of growth potential. Still, those already available can significantly reduce...

SEO Pricing: How Much Should You Spend on SEO Services?

SEO
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SEO Pricing: How Much Should You Spend on SEO Services? SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. But where do you start? And how much will it cost? These are some of the first questions businesses may have when thinking about hiring externally. In this post, we’ll explore what SEO agencies do, how they structure their prices, and how you can tell if they’re worth the cost. Let’s dive in. Table of Contents What do SEO services do? The Benefits of SEO Services How SEO Services Structure Their Prices Basic SEO Plan Pricing Enterprising SEO Plan Pricing How can you tell if an SEO service is worth it? What do SEO services do? Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on search engines. By hiring an SEO service, you can partner with an agency that uses several tactics to increase your rank and traffic. These tactics include keyword targeting, keyword research, content marketing, link building (both internal and external), and more. Since there are several different kinds of SEO (on-page, off-page, technical, and local), there are services available. Some provide an all-in-one service others focus on just one type of SEO. Foundational services usually include the following: Keyword research...

How to Use vlookup in Google Sheets

Google Sheets
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How to Use vlookup in Google Sheets vlookup is a powerful tool that allows users to search for specific data in a large dataset. Whether you're a business owner or simply someone who works with data, mastering the vlookup function can save you time and help you make more informed decisions. You might be a complete beginner to vlookup. Or perhaps you’re more familiar with Excel and want to know how to execute this formula in Google Sheets. Either way, you’ll find step-by-step instructions and useful tips below to make sure you’re using the vlookup function correctly and retrieving accurate results from your dataset. Table of Contents What does vlookup do in Google Sheets? The Benefits of Using vlookup in Google Sheets How to Use vlookup in Google Sheets Vlookup Example Best Practices for Using vlookup What does vlookup do in Google Sheets? Vlookup is a function in Google Sheets that searches for a specific value in the leftmost column of a table or range and returns a corresponding value from a specified column within that range. The syntax for the vlookup function is as follows: Vlookup(search_key, range, index, ) search_key is the value that you want to search for. range is the table or range that you want to search in. index is the column number (starting from 1) of the value you want to retrieve. is_sorted is...