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30 Fashion Brands That Marketers Can Learn From on Instagram

Instagram Marketing
February 11, 2023/by
30 Fashion Brands That Marketers Can Learn From on Instagram Between carefully curated photos, expertly targeted ads, and decisive adoption of Instagram stories, no other B2C industry has thrived on Instagram, much like the beauty and apparel industry. Some of the best clothing brands on Instagram are masters of consumer engagement, and businesses from any industry could learn something from these inspirational feeds. In this post, we’ve compiled a list of 30 clothing brands — both big and small — crushing the game. For a deeper dive into how to build a presence on Instagram, check out our complete guide to Instagram marketing. 30 of the Best Clothing Brands to Follow on Instagram 1. Telfar @telfar Telfar is a luxury brand well known for its bags and clothing. Like many brands on the list, it uses Instagram to share information about its products paired with high-quality product photos, videos, and user-generated content. Image Source 2. J.Crew @jcrew J.Crew has mastered the art of follower engagement on Instagram. Its vibrant feed inspires followers, whether via daily updated Stories, in-feed product announcements, or style inspo.     ...
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Inside Rihanna’s Super Bowl Halftime Show Marketing Engine

Marketing News
February 10, 2023/by
Inside Rihanna's Super Bowl Halftime Show Marketing Engine Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Rihanna is no stranger to good marketing. In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands. Her portfolio of businesses includes: Fenty Beauty: a cosmetic brand that quickly gained popularity for its shade range and inclusivity. Fenty Skin: the skin and body care counterpart to Fenty Beauty. Savage X Fenty: a lingerie subscription brand that now includes lounge and activewear. Rihanna’s business ventures and music career were largely siloed — until now. Back in September, it was announced Rihanna would be headlining the Super Bowl LVII halftime show, signaling her return to music after a six-year hiatus. As kickoff approaches, we’re seeing Rihanna use her family of brands to promote the upcoming performance. The Fenty Marketing Engine This week on the Fenty Beauty social media accounts, the brand shared an ASMR football-themed video to promote the upcoming halftime show. This came a few weeks after the brand offered a collection of football-themed products in its Showstopp’r line. @fentybeauty That #FENTYGAMEFACE never fumbles! 💯🏈 Start the play with a layer of #HYDRAVIZOR to tackle any SPF worries 🌞 Then, touchdown on #PROFILTRFOUNDATION for that fresh AF, soft matte flex 💪🏿💪🏾💪🏽 #GAMEDAY is just 6 days away, so re-up...
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Product Attributes: What Marketers Need to Know

Product Marketing
February 9, 2023/by
Product Attributes: What Marketers Need to Know I'm a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers. They're also crucial for marketers when promoting or advertising a product. Read on to learn more about product attributes, their importance, and how to incorporate them into your marketing strategy. What are product attributes? Product Attributes vs. Product Benefits Why You Need Product Attributes Product Attributes Examples Use product attributes in your marketing strategy. Product attributes fall into two categories: tangible and intangible. Tangible attributes are physical attributes that the senses can perceive, such as color, shape, size, and texture. Intangible attributes are characteristics that can't be perceived by seeing or holding the product. For example, take a look at this Victrola record player system. Image source Tangible attributes of this record player include its red color and retro-inspired design. Intangible attributes would be Bluetooth capability and recording software allowing buyers to convert vinyl to MP3. Product Attributes vs. Product Benefits While product attributes describe the products, product benefits describe what customers stand to gain from the product. For instance, let's go back to the record player...
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14 Best Screen Recorders to Use for Collaboration

Business Tools
February 9, 2023/by
14 Best Screen Recorders to Use for Collaboration For your team, screen recorders can be used for several reasons — from creating tutorials for your website to recording a recurring tech issue to sending your marketing team a quick note instead of an email. Plus, we can't forget about product demos and training videos that can be used by many departments on your team, from marketing to sales to customer service. Below, let's learn about the best free and paid screen recording options for your company — whether you work at a small business or enterprise company. What is the best screen recorder? What's considered the best will depend on what you need. Are you using it for work? For fun? Will you be live streaming on another platform? Once you've figured out your use cases, it will be easier to choose a screen recording tool. Other qualities you should take into account include: Cost User interface and ease of use Built-in editing tools Sound quality While we can't definitively tell you which screen recorder is best for you, we've come up with a list of some of our top choices. Best Screen Recorder Tools Overall 1. Loom Price: Starter Plan, free; BusinessPlan, $12.50/user/month; Enterprise, contact for pricing Best for: Work communication Pros: Background noise suppression Viewer insights Can create a team workspace for storing and sharing videos Integrates with Slack, Jira, Dropbox, GitLab, and more...
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How the Nike and Tiffany & Co. Collaboration Was Overshadowed by AI

Marketing News
February 8, 2023/by
How the Nike and Tiffany & Co. Collaboration Was Overshadowed by AI Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. On January 29, the official Instagram accounts for Nike and Tiffany & Co. teased a collaboration between the two legendary brands depicting a Nike shoe box in the classic Tiffany Blue® hue. The initial reaction on social media was optimistic, with users expressing excitement for what’s to come when the collection drops on March 7. Image Source The hero product of the collaboration is a limited-edition black suede Air Force 1 shoe with a Tiffany Blue® swoosh. In addition to the shoes, the collection includes a sterling silver cleaning brush (mistaken for a toothbrush), a co-branded shoe horn, Tiffany Blue® shoelaces with a dubrae, and a whistle. When details of the collaboration’s products went public, reactions skewed negatively. Fans of Tiffany & Co. felt the collaboration was mismatched. A comment on one of the brand’s promotional posts read, “What happened to your brand???? This is so cheap and tacky.” Image Source Meanwhile, Nike customers seemed disappointed in the shoe variation and left comments such as: “Lazy slapping of some Tiffany blue or swapping logos is now considered ‘legendary?’” “I like the box more than the shoes.” After the initial announcement, AI-generated images of what the collaboration could have looked like began circulating the internet, with some consumers feeling underwhelmed by the real product...
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What Video Marketers Should Know in 2023, According to Wyzowl Research

Video Marketing
February 7, 2023/by
What Video Marketers Should Know in 2023, According to Wyzowl Research It's well established that video has been one of the breakout trends in the marketing world for the past decade. But what’s happening in video marketing right now? And how does its growth and success stand up to the twists and turns of a global pandemic? At Wyzowl, we've released an annual State of Video Marketing survey every year since 2015, charting usage, spend, channels, and opinions among video marketers and consumers. We recently released our ninth State of Video Marketing report. During that time, usage, spend, and reported ROI have crept slowly upward - from an already high starting point. But this year’s results suggest that, far from reaching saturation point, video marketing is actually continuing to grow in popularity - and achieving better results for marketers than ever. Our research suggests: Video remains a key priority for business with its use as a marketing tool, and its perceived importance by marketers, reaching an all-time high. Marketers feel more positive about video’s return on investment than at any point since 2015, as they report an unprecedented level of influence on KPIs such as traffic, leads, sales, and audience understanding. More marketers credited video with increasing dwell time, traffic, leads, sales, and reduced support queries than in ANY of our annual surveys since 2015, - while an all-time high number of marketers (92%) told us they get a good ROI on...
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11 Free Email Hacks to Step Up Your Productivity

Free Marketing Software, Productivity
February 4, 2023/by
11 Free Email Hacks to Step Up Your Productivity If you’re anything like me, a solid portion of your day is sifting through your inbox, sending emails to junk, and responding to time-sensitive emails. Need some help managing it? We’ve got free email hacks that will help you better manage your inbox so you can focus on the important stuff. 11 Free Email Hacks to Step Up Your Productivity 1. Turn off your notifications or pause emails. Other than social media, email is where most people get flooded with notifications. This can be one of the biggest blockers to productivity since your attention is being pulled elsewhere. Solution? Simply turn off email notifications to focus on your more pressing tasks. Better yet, you can pause incoming emails from even showing up in your inbox – if your email provider allows it. Image Source Outlook users can pause notifications through the Boomerang app and unpause when they’re ready to tackle them. 2. Block out times for batch email review. Emails can come at all hours of the day and if you’re working with a team asynchronous, there are no off-hours. So, instead of constantly checking your emails and responding to each one as it comes, set aside blocks of time during your day to review them. This can be early morning, late afternoon, or whenever when you expect to have some downtime. Pro-tip: Once you decide on this time block, add it to your calendar to avoid conflicts with...
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The Complete Guide to Project Management Basics

Project Management
February 3, 2023/by
The Complete Guide to Project Management Basics Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. However, that’s often easier said than done. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes. In this article, you’ll learn project management basics and how you can implement them in your business. Let’s get started. Table of Contents What is project management? Why is project management important? What is a project manager? The Project Management Life Cycle Popular Approaches to Project Management Project Management Best Practices The process includes developing plans for meeting deadlines while maintaining quality objectives within time and budget constraints. This discipline can be owned by a dedicated manager or a leader on a project. Why is project management important? Project management processes are essential to successful projects. Research from the Project Management Institute found that organizations that don’t integrate project management will see their outright project failure rate increase by a factor of 2/3. That’s a shocking statistic. So, let’s dig deeper into some key benefits that result from mature project management processes. You’ll meet important deadlines. Project management allows you to break large tasks into smaller-scale deadlines. By sticking to these milestones, projects can easily stay on schedule from beginning to end. In fact, companies with mature value-delivery processes deliver projects on time...
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Behavioral Marketing: What Is It & How Is It Beneficial? [+ Examples]

Behavioral Marketing
February 3, 2023/by
Behavioral Marketing: What Is It & How Is It Beneficial? In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences. Behavioral marketing can also help prevent consumers from being inundated with unwanted or unrelated ads. With this type of marketing, businesses focus on individual patterns of engagement to identify their customers' specific needs. In this post, you’ll learn what behavioral marketing is, its benefits, and examples of how businesses today utilize the strategy today. Table of Contents What is behavioral marketing? Types of Behavioral Marketing Behavioral Marketing Segmentation Behavioral Marketing Examples Behavioral Marketing Stats This data is gathered through web analytics, cookies, search history, and other insights. By finely segmenting audiences based on specific behaviors or user profiles, organizations can provide relevant content and offers rather than sending general messages. Types of Behavioral Marketing When it comes to behavioral marketing, there are many strategies that a company can implement. While some tactics are effective, many can be combined to create a robust behavioral marketing plan. Let’s look at a few of the most popular types of tactics. Product Suggestions Image Source Everyone has seen it happen when shopping online: You go to check out, and a window pops up showcasing items that are often bought with what’s in your cart. This suggested selling technique...
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How to Use Black-Owned Banks to Start Your Business

Breaking the Blueprint
February 2, 2023/by
How to Use Black-Owned Banks to Start Your Business Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Black-owned banks have been pillars of the Black community since the late 1800s when they were founded to fight against the economic inequality Black Americans felt in accessing financial services. Despite being in a new millennium, these banks are still some of the few institutions that offer equitable support for Black business owners. Read on to learn more about the history of Black-owned banks and how you can use them to start your business. The History of Black-Owned Banks Freedman’s Savings and Trust Company was the first bank to serve formerly enslaved persons in 1865. Capital Savings Bank opened in 1888 in Washington, D.C., as the first bank organized and operated by Black Americans. A year later, The True Reformers Bank in Richmond, Virginia, became the first chartered Black-owned bank in the country. Maggie Lena Walker became the nation's first Black female banker when she founded The St. Luke Penny Savings Bank in Richmond, Virginia, in 1903. A few years later, nine businessmen founded Mechanics and Farmers Bank (now M&F Bank) in Durham, North Carolina, in 1907. They were among the 134 Black-owned banks that served the Black community from 1888 to 1934. Unfortunately,...
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