[UPDATE] How to Make a Facebook Business Page That Keeps People Engaged

January 18, 2024/by admin

How to Make a Facebook Business Page That Keeps People Engaged Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right? Wrong. If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer. 13 Facebook Business Page Tips 1) Don't create a personal profile for your business. We’ve come across many well-meaning marketers and entrepreneurs who create personal profiles for their brands, instead of an actual Facebook Business Page. That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. Plus, a personal profile would require people to send you a friend request in order to engage with you,...

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The Best Story Framework for More Engaging Storytelling [Example]

Daily, Storytelling

September 10, 2022/by admin

The Best Story Framework for More Engaging Storytelling Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in your content marketing copy. You’ll not only be able to tell your company’s story more effectively to stakeholders, but you’ll be able to write more effective, readable material that converts users into loyal customers. Whether you’re writing for your website, blog, social media profiles, presentations, or online offers, the framework discussed below will help you gain confidence in storytelling and start telling better stories in business and in life. Let’s get started. Why use a storytelling framework? As content strategists, we should spend a lot of time thinking about the importance of storytelling in marketing, but we don’t — mainly because it’s so intimidating. The pressure-filled process of creating a framework and telling a story can keep a lot of people from even making an attempt. When the subject comes up, we understandably get nervous. The thing is: storytelling is part of what makes us human. We don’t have to be Ernest Hemingway to be good at it. We can use a storytelling framework to guide us in the writing process. Storytelling frameworks make our copy and content feel familiar to readers, while providing us with an easy “formula” to follow. The good news is that your content will never feel formulaic, because you can (and should) diversify how you write individual pages or posts. However, the bare bones stay the...

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A Beginner’s Guide to SSL: What It is & Why It Makes Your Website More Secure

Daily, Site Performance

June 19, 2020/by admin

A Beginner's Guide to SSL: What It is & Why It Makes Your Website More Secure Have you ever noticed that some URLs start with "http://", while others start with "https://"? Maybe you noticed that extra "s" when you were browsing websites that require giving over sensitive information, like when you were paying bills online. But where'd that extra "s" come from, and what does it mean? To put it simply, the extra "s" means your connection to that website is secure and encrypted; Any data you enter is safely shared with that website. The technology that powers that little "s" is called SSL, which stands for “Secure Sockets Layer.” As a consumer, you always want to see https:// when visiting any site you trust with your essential information. As a marketer, you'll want to make sure you have an SSL or two for your audience. So let's talk about why SSL is a big deal. What is an SSL Certificate? Let's define an SSL. This definition comes straight from SSL.com: When you land on a page that has a form you filled in and hit "submit" for, the information you entered can be intercepted by a hacker on an unsecure website. This information could be anything from details on a bank transaction to what you enter to register for an offer. In hacker lingo, this "interception" is often referred to as a "man-in-the-middle attack." One of the most common ways an attack happens is this: A hacker places...

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How Frequently Should I Publish on Social Media? A HubSpot Experiment

Daily, Social Media Publishing

June 2, 2020/by admin

How Frequently Should I Publish on Social Media? A HubSpot Experiment Social media can be an overwhelming place — even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I wanted to answer these questions for marketers once and for all: How frequently should social media marketers post on Facebook, Twitter, and LinkedIn to get the most bang for their buck? And when they should do it? I analyzed HubSpot customer data for one week during the month of June — comprised of a total of roughly 10K different accounts on each different platforms, as well as 15K posts to LinkedIn company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter. Should I Publish More or Less Often on Social Media? How frequently you post on social media will depend on a number of factors, namely how the platform works and the ecosystem on each platform you choose. With chronological-based social media platforms, such as Twitter, a high frequency is better — the more you post, the more visibility you get. However, for algorithm-based social media platforms, quality content beats frequency of publishing as too many posts can cannibalize performance. This rule of thumb corresponds with how businesses have adapted their social media publishing schedules to meet audience demands. According to HubSpot's Not Another State of Marketing Report (2020), out of 3,400 marketers surveyed, the majority...

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Are Amazon ‘Sponsored Products’ Ads Worth It?

Daily, Ecommerce and Amazon

March 28, 2020/by admin

Are Amazon 'Sponsored Products' Ads Worth It? Say you're in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? Not so fast. Amazon came away with nearly 40% of the US ecommerce market in 2018. Google still remains the top search tool for B2B purchases and services and informational queries that lead to purchases, but Amazon is the dominant front runner in ecommerce. Need help getting started with inbound ads on Amazon, Google, LinkedIn, or Facebook? . So what does this mean for you? When you’re thinking about your online advertising strategy, you want to meet your consumers where they are. And if you're an ecommerce company, that place is — more likely than not — Amazon. That’s where Amazon advertising comes in. Amazon has several advertising programs to choose from, but the best one to get started with is Amazon Sponsored Products. Amazon Sponsored Products Sponsored Products on Amazon are pay-per-click (PPC) ads that appear in strategic locations on Amazon, giving your products more visibility and purchase opportunity. You select the products you want to boost, set your bid and daily budget, and write an ad to entice shoppers to click. The Sponsored Product ads are really just image ads — similar to display ads in Google Ads — but the cool thing is that they appear in search results on Amazon right next to the searched products. So, when I...

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