The Best Story Framework for More Engaging Storytelling Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in your content marketing copy. You’ll not only be able to tell your company’s story more effectively to stakeholders, but you’ll be able to write more effective, readable material that converts users into loyal customers. Whether you’re writing for your website, blog, social media profiles, presentations, or online offers, the framework discussed below will help you gain confidence in storytelling and start telling better stories in business and in life. Let’s get started. Why use a storytelling framework? As content strategists, we should spend a lot of time thinking about the importance of storytelling in marketing, but we don’t — mainly because it’s so intimidating. The pressure-filled process of creating a framework and telling a story can keep a lot of people from even making an attempt. When the subject comes up, we understandably get nervous. The thing is: storytelling is part of what makes us human. We don’t have to be Ernest Hemingway to be good at it. We can use a storytelling framework to guide us in the writing process. Storytelling frameworks make our copy and content feel familiar to readers, while providing us with an easy “formula” to follow. The good news is that your content will never feel formulaic, because you can (and should) diversify how you write individual pages or posts. However, the bare bones stay the...