How Apple's iOS 15 Could Impact Email Marketers As one of the HubSpot Blog's email marketers, one of the key metrics I use to measure email success is open rate. When an open rate is high, it hints that your subject line did its job to pull readers, you're sending emails at the most engaging time of day, or your subscribers are eagerly waiting to get your content in their inbox. When it's low, it signals that your email subscribers might not even be reading your content. But, now, the way email marketers leverage open rates could change with Apple's recently announced iOS 15 privacy features. At Apple's Worldwide Developers Conference in June, the company announced a rollout of a handful of new iOS 15 privacy features that will include: Mail Privacy Protection (Free): According to reports from Litmus, those with early access to iOS 15, and other tech journalists, Apple Mail will allow users to opt in to mail privacy features that mask IP addresses and block third parties from tracking email opens or other IP data. iCloud+ (Subscription): An iCloud subscription with additional privacy features including a VPN-like Private Relay feature, which prevents sites from tracking Safari users who opt-in and allows users to see which websites they're sending information to. Hide My Email (within iCloud+): An email address-cloaking feature that enables users to give sites a "fake" email address. While promotional emails sent from the brand to the fake address will still go to someone's inbox and shouldn't impact important communication,...

7 Features You Need in a Bulk Email Service When it comes to email marketing, there's no denying how powerful this channel can be. According to a 2019 Campaign Monitor report, for every $1 you spend, you earn $42 – an astonishing return on investment. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance. That's where a bulk email service can come in. Discover the key features you should find in a bulk email service and the top providers in the market. A mass email service helps you reach a large audience and nurture them one email at a time. In addition to getting direct access to your customer base, you can also track how your emails perform and test various methods to increase clicks and conversions. While traditional advertising methods, such as print ads and direct mail, can have high return on investment (ROI), it can be difficult to understand how consumers are interacting with your materials. With a bulk email service, you can find out what attracts consumers and what elements lead to higher conversions. Furthermore, many bulk email services offer automation tools – think workflows and sequences – to help you move leads down the funnel and retain your current clients. Using a personal or business email can work in the first few months...

How to Get to Know Your Email Subscribers, According to Research One of the first things I do every day is check my email. And I'm not the only one. Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? And that the number of global email users is set to grow to 4.48 billion users by 2024? Additionally, email marketing has the highest return on investment for small businesses and is the second most effective medium for building brand awareness. Wow. Those stats alone serve as a reminder that email marketing is not a thing of the past. It's continuing to grow and is a major way that brands learn about and engage with their customers. As the adage goes, email marketing is about sending the right message to the right people at the right time. But, how do you do that? In this post, let's review the top strategies you can use to get to know your email subscribers according to research. 1. Use analytics. A great way to learn about your current email subscribers is to dive into your analytics. Find out what emails perform best. Is there a pattern? What topics is your audience most interested in? What emails do they engage with the most? What day/time are your open rates higher? Analytics can help you figure all of this out so you can be in touch with and provide content that your audience wants. Cynthia...

How to Make Your Emails More Interactive As a Millennial, my experience with email has been quite interesting. For a while, it's where I received chain mail that I was forced to forward unless I wanted something terrible to happen to me or my family. Then, it was where I sent junk emails from brands I didn't care about. Today, I look forward to checking my email and hearing from my favorite brands on everything from the news and the marketing world to product launches and sales. As this marketing channel continues to evolve, one thing users are looking for is interactivity. It makes emails more fun to read, and on the brand side, is a great way to convert users. Let's dive into how to use interactive elements in your emails and examples of brands getting it right. So, why the push for interactive emails? Ashley Riordan, growth marketing manager at HubSpot says nowadays, users expect more. "When you think about your own inbox – work or personal – the amount of emails we get in a day is a lot," said Riordan. "Interactive emails, whether it's a personalized element or multimedia feature, help attract readers' attention, set your email out from the crowd, and cut through that noise." She suggests calling this era: email 2.0. Interesting email content isn't enough – now it's about taking it one step further to involve your audience in the emails they receive. Studies show that consumers are welcoming this...

Save Time With Agile Email Marketing: Everything You Need To Know "Hey, would you mind sending a follow-up email?"  You're already barely keeping up with your workload when you get the dreaded, last-minute email request. With everything else on your plate, you now need to pause to get that second email out the door, and then play catch-up with everything else on your plate...  Sound familiar?  We know you're constantly being asked to send more emails with less resources. And sometimes, it's unavoidable. When your business' and subscribers' needs change, you must be able to adapt quickly to stay relevant or risk your email marketing program suffering. But that doesn't mean it has to be so difficult.  Enter agile email marketing. Here, let's break down what agile email marketing means, why it matters, and how you can use it to scale and send more effective emails faster — without breaking a sweat. What is agile email marketing, anyway? Agile email marketing is a way to be flexible and adapt to change by focusing on data and your subscribers' needs while using a modular process so you can send effective emails faster. Before diving deeper into agile email marketing, we first have to mention the agile methodology. Image Source The agile methodology is a project management process that started in software development, giving teams the flexibility to adapt and respond to changes quickly. This way, teams could constantly improve and innovate, staying on top of their users' needs and...