10 Form Conversion Optimization Tips to Generate Better Leads So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads. Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor experience. Get these elements right, and you can grow your lists.   This post explores how you can optimize your forms to gather high-quality leads. You’ll learn the following: What is form conversion? 10 Tips to Optimize Form Conversion Getting Started with Form Conversion A “good” conversion rate falls between 2% to 5%, according to CRO platform company Adoric. However, Hubspot research from 2020 found that only 22% of companies were satisfied with their conversion rates. Email collection forms were the most successful method for converting customers, with a 15% conversion rate in 2020. 10 Tips to Optimize Form Conversion If you want to transform your underperforming lead-generation forms, you’ll need to give both your webpage and the form itself a refresh. Start with these 10 tips to optimize form conversion. 1. Move your form above the fold. Conversion forms should be above the fold on your landing page. That means visitors shouldn’t have to scroll down the page to see your form. There’s no need to search to find your offer. Doing this removes friction from your lead generation process. For example,...

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists, and fueling lead generation. The question is, do pop-up form work? We’ll cover that and more below. What is a pop-up form? Pop-Up Triggers Do pop-up forms work? Tips for Crafting High-Converting Pop-Ups What is a pop-up form? A pop-up form is a window that appears while a user browses a website. It can be triggered by a number of actions, including interactions with an element on the page, scrolling, and inactivity. Pop-ups have become so prevalent that back in 2016, Google weighed in to announce it would start penalizing websites using, what they call, "intrusive interstitials.” But here's the thing: not all pop-ups are bad. When executed well, they can be part of a healthy inbound strategy. However, because of the intrusive and disruptive nature of pop-ups, marketers should be careful of when and how they appear as well as the type of content they present. In other words, context. When they’re appropriate context mixed in with added value, pop-up forms can enhance website visitors’ experience and boost conversion rates. Pop-ups...

25 of the Best Form Builder Tools for 2020 You’ve heard it before -- forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. It might be one of the older methods in the book, but old is gold. Before we dive into the best form builder tools for 2020, though, let’s talk about what a form builder exactly is. With no shortage of options, the best form builder apps tend to be quite similar and user-friendly. Whether you want to make a contact form, a sign-up form, or a survey, form tools are the easiest way to create web forms, with drag and drop questions, multiple form fields, and different color and structure options. Once your responses start coming in, most forms will also import each entry into a spreadsheet or centralized database and send you notifications when people complete them. Regardless of the form builder you choose, there are a few key steps you'll want to follow when creating a form for the purpose of lead generation: 1. Identify goals of the form. Are you aiming to generate sales leads, or are you merely planning to add contacts to your email list. Once you identify what you're looking for from your prospects, you'll be able to determine what information you'll need to get from them on the form. 2. Pick a form builder tool. Many online form builders are...