How to Create Your First Web Form (Tutorial) Forms are often an integral part of a buyer's journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms are their highest converting lead generation tool. Forms can vary greatly in purpose -- you might use a form to get more sign-ups to your email newsletter, collect email addresses to send coupons and special offers, create gated content for viewers, or allow leads to sign-up for free versions of your product. Ultimately, a form is often the fastest and most effective opportunity for you to collect leads and nurture them into sales. But creating a form can feel like a tricky endeavor, particularly since a form's design can have a major impact on whether a visitor fills it out, or abandons your site altogether. Here, we're going to dive into how to create your first web form to get you started. How to Create a Web Form For our purposes I'm going to show you how to create a form in HubSpot's free form builder, but you could also use Google Forms, WordPress, HTML, or another tool of your choice. 1. To begin creating your form within your HubSpot account, go to "Marketing" > "Lead Capture" > "Forms". 2. In the upper right, click "Create form". 3. In the left panel, click "Regular...