Is Threads losing steam? Threads, Instagram’s text-based conversation app, launched in July 2023 and reached 100 million active users within ten days. It grew five times faster than ChatGPT, the previous record holder for the fastest-growing app. Its initial spike in popularity reportedly caused a drop in Twitter’s (now X) traffic—it was an exciting app for consumers to try out amidst X’s growing controversies. Despite its initial success, will Threads meet the same fate as many other young social media platforms? Is Threads losing steam? SimilarWeb reported that Threads usage was down 79%, and time spent on the app was down 89% just one-month post-launch. While U.S. users once spent 21 minutes on the app per day, it dropped to three minutes by August 7th. What’s more, the user base fell by more than half since launch. Image Source This data does show that Threads’ initial surge has certainly died down. Consumer perspective is important, though, before calling Threads a passing fad. In September, we surveyed social media users across the U.S. to get their take on the app and the future it might have. First, it’s interesting to know how Threads users would describe the platform, and most respondents would use the words “new, innovative, and disruptive.” This sentiment tracks, as Threads certainly was disruptive in its infancy, so much so that it took traffic away from a mature and established platform. To get an initial reading, we asked consumers what social media platforms...

X Creator Pay: Is X's Ad Revenue Pay Worth it for Content Creators? Creators and users on the app formerly known as Twitter can now earn money thanks to a new program rollout. X's new ad revenue-sharing feature is the latest change to come to the platform after the social media site was acquired by Elon Musk and rebranded as X. To access the program, users must subscribe to X Premium, previously known as Twitter Blue. So, is X‘s take on creator pay worth paying for X Premium? How much are creators earning with the new ad revenue-sharing program? Let’s dive in. What is X's Ad Revenue-Sharing program? What do creators think of X's Ad Revenue Sharing Program? Should creators subscribe to X Premium? What is X's Ad Revenue-Sharing program? X‘s ad revenue-sharing feature allows users to share in the earnings generated by ads displayed in the replies of the user’s content. For instance, if I post content on X and there is an ad in the replies of my post, I can get a cut of the money earned through the organic impressions of that ad placement so long as I'm a subscriber. “The ad money will otherwise be kept by X if you are not an X Premium (Blue) subscriber,” he said. To be eligible for your ad revenue share, you must be an X Premium (Blue) subscriber. The ad money will otherwise be kept by X if you are not...

How to Switch Platforms as a Creator and Amass New Followers Nowadays, it seems like new social media platforms are cropping up while older ones crumble. Think about how the fall of Vine gave way for Instagram videos to gain popularity and how many Vine content creators had to pivot to platforms like Instagram and, later, TikTok. Social media influencers and content creators must always be ready to jump to new platforms or incorporate them into their marketing strategy. This article will discuss seamlessly switching platforms as content creators or influencers while retaining momentum and gaining new followers. 7 Tips for Switching Platforms as a Creator Go where your audience is. Make your new platform recognizable. Be consistent. Inform your audience. Post valuable content. Collaborate with other creators. Repurpose content. 7 Tips for Switching Platforms as a Creator Below are tips from content creators with experience pivoting to new social media platforms. Go where your audience is. Podcaster Jacqueline Snyder of The Product Boss encourages creators to switch to platforms they know their audience frequents. “Choose a platform where you know your audience is already hanging out,” Snyder said. “For example, if you know your audience isn't into video, TikTok can be crossed off the list.” Suppose you need to figure out what other platforms your audience frequents. Use tools like surveys, analytics, and polls to find out. You can also use this method to determine the content your followers want to see on the new platform. ...

The Marketer’s Complete Guide to SEO Automation As marketers, we understand the importance of SEO in driving traffic and generating leads. But all too often, our efforts are hindered by a lack of resources or time. That’s why many marketers use automation to streamline their SEO processes and focus on other growth strategies. In this guide, you’ll explore what SEO tasks can be automated to save at least three hours daily. You’ll also find out which essential SEO tools you should have in your arsenal to create an effective SEO strategy quickly and efficiently. Let’s get started! What is SEO automation? What SEO tasks can be automated? 12 Essential SEO Automation Tools SEO optimization tools help marketers save time and resources while building an effective SEO strategy. What SEO tasks can be automated? Say goodbye to manual labor and hello to efficiency with SEO automation! Here are just a few of the tasks that can be automated with the right toolkit in hand. Keyword research. Automation helps to quickly identify keywords relevant to your target audience for high-value traffic opportunities. Content creation. Generate quality blog posts and website content with AI-driven writing services and make sure you’ve sprinkled enough keywords throughout the piece. SurferSEO, for instance, will provide you with these suggestions as you write. Automated structured data markup. Generate and validate structured data for your site in a heartbeat. ...

Which Social Media Metrics Are Marketers Tracking? Social media metrics are imperative to social strategy. They give you an inside look at your channels' performance and how your target audience perceives you. They can also provide you with ways to improve upon your strategy. But what metrics should marketers track to ensure success or boost their strategy? To keep you from getting bogged down by all the numbers, we've made a list of the essential social media metrics to track. These metrics will give you insight into customers, how to track ROI, improve your brand presence online, and walk away with happier customers. Marketers can set their brand's strategy up for growth and improvement by tracking and measuring social media metrics. How to Measure Social Media Marketing Performance There are several ways marketers can measure the performance of their social media marketing strategy. The most common methods are analyzing web traffic, impressions, engagement, and lead generation. Let's explore these different aspects of performance and more metrics marketers should track to ensure the success of their social media marketing efforts. 1. Web Traffic Increasing traffic to your website should be a top priority depending on the nature of your business and the social media platforms your company focuses on. 27% of marketers surveyed by the HubSpot Blog listed traffic to their website as a high-priority metric for measuring the success of organic social media campaigns. 30% said the same for paid social media campaigns. If your...

70+ Social Media Demographics for Marketers in 2023 I get it, fellow marketers —sometimes, you just need the numbers. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before your social media campaigns can help you with ROI in the long run.  Here, we've compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2023. General Social Media Demographics Roughly 82% of Americans between 18 and 49 years old use at least one social media site. (Pew Research Center) The top way marketers find their audience on social media is by researching relevant online communities, such as Facebook Groups and subreddits. (HubSpot Blog Research) 84% of marketers are targeting Millennials in their social media strategy, followed by Gen X (52%), then Gen Z at 22%. Only 14% of marketers target Baby boomers. (HubSpot Blog Research) Most marketers say that short-form video content is the most popular content format for Gen Z. (HubSpot Blog Research) Social media users use an average of 7.2 social media platforms per month. (Hootsuite) Facebook Demographics General As of 2021, Facebook has over 2 billion monthly active users. (Statista) Facebook has almost 2 million daily active users and 2.9 monthly active users. (Meta) Facebook is...

How to Create a Social Media Report Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you're using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success of your efforts. As any social media manager knows, successful implementation of a social media strategy is contingent on countless factors — and all companies prioritize different channels, metrics, and criteria for success. For example, is paid more important than organic to your business, and if so, to what extent? Is more importance placed on audience engagement, or audience growth? Has a posting cadence been directly tied to revenue? With so many areas of focus for social media marketers, it's crucial to choose, analyze, and report on your key social media metrics with a social media report. A social media report can help you clearly convey what factors your social media team prioritizes, why those factors matter, and how you're performing against those goals. In this post, we'll highlight the importance of a social media report, list the metrics you should consider including in one, and walk through a step-by-step process for building a social media report yourself. For a quick and easy solution to your reporting woes, click here to download HubSpot's Free Social...

How to Grow Your TikTok Following Growing followers on TikTok can seem like slow process. And if you're putting in the hard work to create amazing content, it can feel extra frustrating. To help speed things up, we've compiled a list of the best strategies to gain followers on TikTok — fast. Of course, nothing can replace good content, but there are a few tricks you can try to explode your engagement, visibility, and, most importantly, your follower count. Let's dive into the best tips and tricks to grow your TikTok. 1. Stop appealing to everyone. When you try to appeal to everyone on TikTok, the opposite happens: you end up resonating with no one. This may sound counterintuitive. After all, to get more followers, shouldn't you appeal to more people? In reality, targeting a niche gives you a greater chance to be seen by a pool of engaged users. For example, fashion is a popular category on TikTok. So much so, the hashtag #fashion has over 188 billion views on the platform. If you want to post fashion-related content, you might get lost in this competitive vertical. Instead, you could focus on a sub-niche like street style or mid-sized fashion, which has a fraction of the views but a more engaged audience. The easiest way to niche down is by knowing your audience and what they want to see. Be specific. If you're unsure, take a look at your competition. What do they do well? What videos...

LinkedIn Launches Live Audio Events: How They'll Differ from Clubhouse & Twitter Spaces Twitter has Spaces. Facebook has Live Audio Rooms. Clubhouse has…Clubhouse. Now, LinkedIn is grabbing a seat at the table with its own audio feature. Let’s talk about what LinkedIn Audio Events is, how it works, and what it could mean for marketers. LinkedIn first launched a beta version of Live Audio Events in January. Then, in June, expanded it to users with the “creator mode” on. Today, all users have access to it and the platform plans to eventually follow up with a video version. Image Source Here are a few key facts: Events must be at least 15 minutes long and can last for up to three hours. You must have 150 followers and/or connections to host an Audio Event and have a history of following LinkedIn’s community policies. However, any user can attend live audio events. Audio Events are not yet available to users in mainland China. How to Launch Live Audio Events on LinkedIn 1. Head to the “Post” tab located on the navigation bar. 2. Tap on “Create an Event.” 3. Tap “Event Format.” 4. Select “LinkedIn Audio Event,” add the remaining details of the event, such as date and time, then click “Done.” 5. Share the event details with your audience. How LinkedIn Live Audio Differs from Twitter Spaces and Clubhouse For now, LinkedIn’s Live Audio Events are...