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18 Best B2B Website Examples & How to Design a Great B2B Website

Website Design Examples
August 20, 2022/by
18 Best B2B Website Examples & How to Design a Great B2B Website The right B2B website makes all the difference when it comes to converting visitors into buyers. In this post, we’ll share the best B2B website examples we’ve ever seen, then dive into three tips for building your site. By the end, you’ll be able to create a site that drives conversions and keeps buyers coming back. Let’s get started. With a host of great B2B website examples out there, we’ve curated a list of sites that stand out. 1. Blake Envelopes Are envelopes exciting? Not really, but you wouldn’t know it from the Blake Envelope website. The colors are vibrant, the envelopes are everywhere, and the site manages to convey a sense of movement that makes you want to click through and see exactly what they have to offer. That’s exactly what you want from a B2B website. 2. Pixelgrade Pixelgrade makes it clear up front what they’re about: Offering simple WordPress themes to help anyone get their website up and running quickly. There’s no extraneous information here — they state their value proposition and offer a direct link to browse the themes they offer. 3. Reputation Squad Reputation management is key to online success for organizations. If companies can’t see what customers are saying about them, they could miss critical opportunities to improve. Reputation Squad helps companies track their reputation online...
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How to Promote Your YouTube Channel [+ Tips from HubSpot’s YouTube Team]

Youtube Marketing
August 20, 2022/by
How to Promote Your YouTube Channel In the early days of YouTube, there weren't a whole lot of YouTubers or brands creating content on the platform, so it was much easier for content creators to stand out. Fast forward to 2022, and there are now roughly 15 million active content creators on YouTube pumping out 500 hundred hours of content every minute. With that in mind, you're probably wondering how to promote your YouTube channel so that it stands out above the rest. And how much will promotion cost? Fortunately, there are many tools, tips, and tricks you can use to promote your YouTube channel without having to spend a lot of money — or any money at all. In this blog, we'll explore some of my favorite, no-cost methods to promote a YouTube channel. Create compelling content. Use keywords in your headlines, descriptions, and tags. Use hashtags. Customize your thumbnails. Post regularly. Promote your channel on social media. Promote your channel on forums. Build a community. Run a contest. Cross-promote your videos on YouTube. Collaborate with other creators. Create playlists for your YouTube videos. Embed your YouTube videos. Livestream. Add a YouTube widget to your website. How to Promote Your YouTube Channel for Free I have my own YouTube channel where I talk about anime, and when I first got started I...
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The Ultimate Guide to Talent Management [Strategy + Best Practices]

Human Resources
August 18, 2022/by
The Ultimate Guide to Talent Management Ever wonder what sets successful businesses apart from those organizations that struggle year after year? The product or service, pricing, industry, market share, and a thousand other factors can impact business success. However, there is one area that if they don’t get right, they’ll never flourish as an organization. Hiring and retaining quality employees. You may believe that your customers are the most important aspect of your business, but who is serving your customers? Without a top-notch staff, your product won’t make it to market, and you won’t have any customers to serve. With high turnover rates across industries, employers are scrambling to understand what attracts top talent, cultivates loyalty and engagement among employees, and encourages them to stick around for the long haul. If your team is experiencing dissatisfaction, low engagement and productivity, and a revolving door in your HR department, you’re probably wondering this as well. The good news is implementing a talent management program can help businesses of all sizes and employee engagement levels find a sense of balance. What is talent management? Put yourself in your employee’s shoes for a moment. What is your employee experience like? What attracted you to the company in the first place? Was there something they could’ve done that would’ve made you even more eager to work there? Now think about the onboarding process. Were you provided with the training and support you needed to succeed in your role? Are you appreciated...
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What Marketing Myopia Is & Why Every Brand Should Avoid It [+Examples]

Marketing Strategy
August 18, 2022/by
What Marketing Myopia Is & Why Every Brand Should Avoid It Most businesses want to grow and be successful, but what they often don't realize is that success doesn't happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become. One of the biggest dangers that can prevent a business from achieving its goals is marketing myopia. In this article, we will discuss what marketing myopia is, what causes it, how to avoid it, and some examples of businesses that have suffered from it. It often leads to businesses making decisions that are not in the best interests of their customers or that fail to take into account changes in the marketplace. Top Causes of Marketing Myopia A Disconnect between The Business and Its Customers The most common cause is a lack of understanding of what customers really want. This can happen when businesses focus too much on their own products and services and not enough on what customers are actually looking for. Marketing myopia can also be caused by a lack of investment in marketing research. This can happen when businesses believe they already know everything they need to know about their customers and the marketplace. An Unwillingness to Adapt Another common cause is a failure to keep up with changes in the marketplace. This can happen when businesses become too comfortable with their current products and services and fail to adapt to new trends or technologies. A...
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16 Educational Podcasts for Minority Entrepreneurs

Breaking the Blueprint
August 18, 2022/by
16 Educational Podcasts for Minority Entrepreneurs Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Podcasts are an excellent way for entrepreneurs to gain inspiration and actionable career advice. However, entrepreneurs in minority communities searching for podcasts for and about people with similar experiences and identities to themselves may have a hard time doing so. In this post, we’ve compiled a list of educational podcasts for entrepreneurs in minority groups that are worth listening to gain inspiration and insight from people with shared experiences. 1. Side Hustle Pro Side Hustle Pro’s host Nicaila Matthews Okome interviews inspiring Black women entrepreneurs that have grown side hustles into profitable businesses. Listeners learn about their processes, failures, and successes and leave with strategies to leverage to help them build their side projects or interests into successful ventures.   2. The Diversity Gap The Diversity Gap Podcast, hosted by Bethaney Wilkinson, discusses the gaps between good intentions for diversity and the actual impact of those intentions. Each episode features guests that discuss strategies and best practices for creating an organizational culture that allows people from all racial backgrounds to thrive at work. It’s a great listen for business owners...
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YouTube Challenges To Boost Subscribers in 2022

Youtube Marketing
August 13, 2022/by
YouTube Challenges To Boost Subscribers in 2022 With roughly 15 million active content creators on YouTube, it feels like almost everyone has a YouTube channel these days — so how can you make your channel stand out from the rest Fortunately, there are always new viral challenges that can help you find your audience, boost your engagement, and showcase your unique personality as a content creator. Some challenges can be done on your own and a few will need involvement from friends, family, or partners, but many challenges are interesting and fun to complete. Here are some of my favorites: YouTube Challenges You Can Do Alone Things Only 1% of People Can Do Good Things Challenge Surviving on a Penny Challenge Buying the First Five Things You See Recommended in Ads YouTube Challenges You Can Do With Friends or Family Who Wore It Better Whisper Challenge Best Friend Challenge Who Knows Me Better? Partner or Best Friend? YouTube Challenges to Do as a Couple Extreme Couple vs Couple Challenge Spend 24 Hours Handcuffed Together Wheel of Dares Best YouTube Challenges The best YouTube challenges are entertaining and simple enough that almost anyone can participate. Whether it's trying a new look, completing DIY projects in record timing, or asking your loved ones silly questions, the challenges I've listed are straightforward for most people to do. So at the end of each challenge, don't be afraid to ask your audience...
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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Marketing Jobs
August 13, 2022/by
How to Prepare for A Job in Digital Marketing and E-commerce The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era. Radio ads became podcast sponsorships, billboards turned into web banners, and magazine spreads changed from ink on paper to pixels on a screen. The benefits of this digital transformation are countless. The ability to target the right audience and engage them into action – subscribe, consume, or buy, are just a few examples. Digital Marketing Specialties Are Endless Inevitably, as with any constantly evolving field, specializations change. Today, being a digital marketer is only the beginning. Once you are familiar with the basics, you can find your specialty and niche. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. Each specialty requires knowledge of different platforms and tools and familiarity with various technologies. If you're looking for flexibility, a career in digital marketing is a great choice. LinkedIn’s 2022 Marketing Jobs report shows a 121% YOY increase in a remote marketing job share with the most in-demand occupations in digital marketing...
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How to Build a Robust Direct Marketing Strategy [+ Examples]

Marketing Strategy
August 11, 2022/by
How to Build a Robust Direct Marketing Strategy Every day, we're on the receiving end of a direct marketing campaign. We just might not know it. In this article, you'll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing There are several key benefits to implementing a direct marketing strategy: Personalized messaging: With direct marketing, you can send highly personalized messages to your target market, increasing the likelihood that they'll take action. Increased ROI: Because direct marketing is so targeted and specific, it often has a higher ROI than indirect marketing. Measurable: This approach is also measurable, which allow you to gain valuable insights on what worked, what didn't, and what to do in the future.  How to Create a Direct Marketing Strategy Now that you know the benefits of direct marketing, it's time to learn how to create a direct marketing strategy. Here are the steps you need to take: 1. Define your target market. Creating a direct marketing strategy can be a bit daunting, but step one is always to identify your target market. This will help you determine what type of medium to use for your campaign as well as what type of message will resonate. Start by asking yourself who your ideal customer is. What are their demographics? What do they like and dislike? What motivates them? Keep in mind that your target market shouldn't be...
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Your Guide to Summer Web Traffic, Conversion & Lead Performance Across Industries [Data from 150,000+ Businesses]

Marketing Trends
August 11, 2022/by
Your Guide to Summer Web Traffic, Conversion & Lead Performance Across Industries Last summer, as physical businesses began to reopen, analysts predicted one of the largest summer slumps we'd ever seen. And, when analyzing over 130,000 businesses, we certainly saw dips in engagement and conversion that affected some industries more than others. This year, we've seen a lot more of the economy open back up. But, unfortunately, businesses have still worried about which direction they're going due to the rising costs of inflation and continued economic uncertainties. At this point, many business owners could be asking, "How do I stack up to others in my industry?" To help you, we collected data from more than 150,000 businesses to see how web traffic, conversions, and inbound leads were trending up or down MoM and YoY in July. Here's what we learned: Editor's Note: These insights are based on data aggregated from 150,000+ HubSpot customers globally between July 2021 and July 2022. Note: Because the data is aggregated from HubSpot customers’ businesses, please keep in mind that the performance of individual businesses, including HubSpot’s, might differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Overall Outlook While some businesses are seeing heavier dips in traffic MoM and YoY, they're still increasing performance YoY when it comes to Inbound Leads and Web Conversions. This shows that while we might be seeing signs of online seasonality, business could still be increasing from 2021 when COVID-19 still played a...
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