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The Best Video Marketing Channels to Grow Your Brand in 2022

Video Marketing, Youtube Marketing
August 9, 2022/by
The Best Video Marketing Channels to Grow Your Brand in 2022 Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video, it's hard to know which ones are worth your time. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video 1. YouTube In the social media sphere, YouTube feels like a steady ship in choppy water. In fact, it's nearly impossible to talk about video marketing without mentioning the behemoth that is YouTube. Launched more than a decade ago, YouTube has kept a competitive edge against new players in the field, like TikTok and Instagram. But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half (48%) of marketers plan to increase their investment in YouTube this year. Participants also ranked YouTube as the second best platform for ROI. While many marketers find success on YouTube for different reasons, its large user base (2.6 billion active users, to be exact) and advanced ad targeting certainly help. If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more...
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Back to the Office? Remote and Hybrid Employees Would Rather Quit [Data from 1000 Consumers]

Office Culture
August 9, 2022/by
Back to the Office? Remote and Hybrid Employees Would Rather Quit Remember when we used to wake up bright and early and commute to the office five days a week? Thinking back, it feels like a distant memory of a time before Covid-19. But for some workers, the days of rolling out of bed and hopping on a computer from the comfort of home could be coming to an end. With the pandemic winding down, many companies like Apple and Google are going for a hybrid model, asking employees to come in a few days a week. But others, notably Tesla and Goldman Sachs, are requiring workers to come back to the office full-time. Despite studies showing that workers are happier — and more productive — when working from home, the possibility of a full return to the office looms over remote and hybrid workers. But will those employees rush back into the office when asked to? We did our own consumer research to find out. Will In-Office Work be a Dealbreaker for Employees? When we asked over 200 remote/hybrid workers if they’d consider leaving their job if forced to go back to the office full-time, 54% say they would look elsewhere.   Why? Workers Crave Flexibility We found that flexibility in working remotely, a flexible work schedule, and a healthy work/life balance are among the top reasons remote or hybrid workers stay in their jobs. In fact, flexibility in working remotely is almost as important as pay: ...
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How to Use YouTube’s Call-to-Action Overlay Ads

Youtube Advertising
August 5, 2022/by
How to Use YouTube's Call-to-Action Overlay Ads Almost 5 billion videos are watched on Youtube every single day, and with that much traffic, it’s no wonder why marketers are extending their strategies to include YouTube ads. Brands have the opportunity to link commercials back to the products they're selling and potentially increase their conversion rate. In this post, we’ll help you achieve those goals by teaching you how to share YouTube overlay ads and give you tips on how to run them successfully. Not all YouTube ads are short videos; overlay ads are a type of imagery that pops up on the video player as viewers watch their chosen content. Image Source They’re relatively small and inoffensive to the viewing experience and leave enough space to garner the attention of various potential customers. And making them isn’t a challenge, let’s get into it. How to Create YouTube Overlay Ads 1. Create a banner that fits the dimensions of overlay ad specs. You can easily create a banner on graphic design platforms like Canva or Photoshop, choose from pre-existing templates, and customize it to reflect your brand identity. And for ideal sizing of the banner, make sure it follows these dimensions: Image dimensions: 480×70 File type: Static .GIF, .PNG, .JPG File size: 150 Kb 2. Begin a new campaign in Google Ads. YouTube ads are created and managed through Google Ads. 3. Select “Display” campaign type. You’re looking to advertise...
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How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice

Brand Building
August 5, 2022/by
How to Humanize a Brand: 15 Best Tips for Humanizing Your Voice What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human. So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on finding the right keywords to implement throughout their platforms. Some may not even realize just how robotic their brand’s voice really is. Either way, the truth of the matter is: humanizing your brand is no longer an option, it’s a necessity. People like making connections. They enjoy investing their time and money in people they know are on their side and can relate to. So in today’s highly competitive world, it’s definitely in every business’s best interest to find a way to connect to their customers and leads through humanization — no matter what industry you’re in. Why is humanizing your brand important? Brands are not humans but customers are. In order to sell, get more conversions, increase engagement and build brand loyalty, it’s importantto first build a relationship with customers. Similar to relationships with new friends, brands need to build a rapportand establish trust in order for the customer relationship to flourish. Humanizing...
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20 Effective Ways to Automate and Grow Your Business

Marketing Automation
August 5, 2022/by
20 Effective Ways to Automate and Grow Your Business There's more scope for automation in your business than ever before. With automation, you can schedule emails to be sent at the perfect time, follow up with leads that have abandoned their cart, sync data between apps, and notify team members of new tasks. However, these options can be overwhelming, especially if your business isn't a huge corporation with a lot of budget and resources to throw at automation. You might be wondering: What types of automation will benefit my business the most? What should I stay away from? How can I easily implement these while keeping life simple? Let's explore the best types of business automation so you can start implementing a strategy in your own organization. 20 Ways to Automate Your Small Business 1. Set up automated email campaigns. When you think of automation, email marketing automation might come to mind first. It's not only one of the most popular types of automation, it's one of the most accessible, too. Types of email automation: Triggering emails based on actions, such as webinar sign-up confirmations or abandoned basket notifications Email drip workflows that send content at set intervals Delivering content or requested information after filling out a form A/B testing content and automatically send the best performing version of the content Personalizing each email you send ...
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Future of Automation: 9 Predictions to Look Out For in 2022

Marketing Automation
August 4, 2022/by
Future of Automation: 9 Predictions to Look Out For in 2022 As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we'd rather not spend time on, the work we don't want to mess up with human error, customer interactions that require instant responses – and so much more. While automation has been evolving at lightning speed over the last few years, it doesn't look like it's slowing down. So what does the future of automation look like? We’ll cover that and more in this article. 9 Predictions on The Future of Automation Automating High-Value Actions Prioritizing Marketing, Sales, and Success Alignment Automation as a Vital Part of CRMs Automation for Greater Personalization Automation Across a Company's App Stack Business Chatbots as Full-Time Agents AI for Automated Decision-Making Automating Data Collection and Reporting RPA Helping Businesses Become More Productive 1. Automating High-Value Actions Right now, the low-hanging fruit for automation is boring repetitive work. Automating front-office functions may be more challenging harder but it’s becoming more common. More organizations will soon be using technology to automate quality customer experiences (CX). According to the HubSpot Blog’s 2022 Marketing Trends Report, roughly 17% of marketers currently integrate automation or artificial intelligence as part of...
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18 Core Company Values That Will Shape Your Culture & Inspire Your Employees

Human Resources
August 3, 2022/by
18 Core Company Values That Will Shape Your Culture & Inspire Your Employees Having core company values can help you ensure each of your employees, from top leadership to entry-level, are working towards the same common goal, and share a bigger purpose. Take a look at one of Google's values — "Focus on the user and all else will follow." Any Google search will show you they stand by their purpose to serve the user. Undoubtedly, you find most answers to your common questions on page one of Google, and more recently, it's likely separated in its own featured snippet, as well. In this post we’ll explore why company values are important, how you can create your own, and serve up some industry favorites for inspiration. What are company values? Company values (sometimes called core values) are the beliefs and principles that drive your business. They help your team work better together and distinguish your brand from the competition. Keeping these common values top of mind will help you make business decisions that are in line with your core principles and stay true to the company vision. Why are company values important? Core company values give employees purpose. Purpose is undeniably critical for employee satisfaction. In fact, a McKinsey & Company survey of employees found 70% of employees said their sense of purpose was largely defined by work. However that number drops significantly to 15% when non executive participants were asked if they are living their purpose at...
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Why HubSpot Sees More Representation Than Ever in 2022, According to HubSpot Employees

Office Culture
August 2, 2022/by
Why HubSpot Sees More Representation Than Ever in 2022, According to HubSpot Employees As of January 2022, HubSpot has 5,900 global employees. Such a large employee base equals a workforce of people with different identities, backgrounds, and cultures that are important to them. HubSpot recognizes this and doesn’t want what makes every employee unique to be checked at the door before work begins. Instead, it champions differences and works to make sure that everyone feels represented, safe, welcome, and able to be themselves at work. Let’s discuss how HubSpot does this. Key Insights from HubSpot’s 2022 DI&B Report HubSpot releases a yearly DI&B report to share progress on DI&B commitments. Here are some key insights about HubSpot employees from the most recent report: The population of employees who identify as women or non-binary is 46.9% 13.7% of employees identify as Asian, 8.8% as Black or African American, 7.5% as Hispanic or Latino, .1% as Native Hawaiian or Pacific Islander, and .1% as American Indian or Alaska Native. 13.3% of employees are members of the LGBTQ+ community. 9.8% of employees are persons with disabilities. 44.9% of employees are first-generation. Retention of Black, Indigenous, and People of Color employees in the U.S. is 2.2% lower than HubSpot’s overall U.S. employee retention rate. Let’s go over how HubSpot can achieve these numbers. 1. Representation in leadership. Representation at work looks like historically marginalized groups of people seeing people like themselves in their work community,...
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