Top B2B vs. B2C Video Marketing Trends You Should Know [2022 Data]

June 28, 2022/by admin

Top B2B vs. B2C Video Marketing Trends You Should Know Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered. B2C and B2B brands balance creating content in-house with relying on outside agencies. We asked 500+ global video marketers, "Does the primary company you do video marketing for creating content in-house, through an outside agency, or both?" 37% said in-house, 14% said an outside agency while 49% said both. When breaking it down between B2C and B2B brands, there was only a 1% to 3% difference. Although there is an argument to be made for both cases, 33% of marketers (both B2B and B2C) surveyed say the ROI is the same in both cases. However, when asked about the quality of the videos, more B2B brands believed creating video content through an outside agency resulted in better marketing videos. Meanwhile, 59% of B2C brands believe creating marketing videos in-house is faster and more efficient, compared to only 48% of B2B marketers. 75% of B2C brands also believe marketing videos created through an outside agency are higher quality and more professional, an 18% increase from B2B brands. Pro-tip: If you want to create high-quality...

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How Brands are Investing in Video Marketing On a Budget [2022 Data]

Video Marketing

June 28, 2022/by admin

How Brands are Investing in Video Marketing On a Budget According to 2022 HubSpot Blog Research, 31% of video marketers surveyed say their biggest challenge is having an inadequate budget to create video content. In this article, we’ll cover what it costs to run a video marketing campaign and what brands are investing in the most this year. How much are marketers spending on video marketing? This year, we wanted to learn more about how marketers approach video marketing, including the strategies they leverage, the returns they get, and the amount they invest. We surveyed over 500+ global marketers and here’s what we discovered. Firstly, the data suggests that video marketing is a top content format for brands – with 31% of marketers surveyed allocating 21 to 40% of their total marketing budget to video. Another 30% allocate 41 to 60% of their total budget to video marketing. Video is so important that 52% of marketers say their budget increased in 2022. However, the increase is more present in B2B brands. Now, when it comes to quarterly budgets, here’s the breakdown: Many brands have a conservative budget with 15% of respondents allocating only $1K and $10K. 11% of marketers surveyed budget $10K and 20K. The most popular budget bracket is between $20K and $60K, followed by 26% of marketers surveyed. On the higher end, 16% of marketers surveyed say they allocate $80K to 100K while 20% invest between $100K and $200K....

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5 Tips for Small Business Owners on Finding & Reaching the Right Audience Within Year One of Launch

Small Business

June 25, 2022/by admin

5 Tips for Small Business Owners on Finding & Reaching the Right Audience Within Year One of Launch Having a digital presence is critical for any business looking to reach new audiences. SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. But when you're first starting out as a business owner, expanding your digital reach can feel overwhelming — where to even begin? In celebration of Google's International Small Business Week, which is anchored on the UN's micro, small, and medium-sized enterprises day, we've created a resource for micro-businesses that might not have a digital presence yet. Here, let's dive into tips from four small business owners on how they initially found online audiences after launching their businesses, so you can ensure you're leveraging the right digital tools to expand your own reach. Plus, hear from HubSpot's Director of Advertising on getting the most out of Google Ads as a new business owner. How to Find & Reach Your Target Audience, According to Small Business Owners 1. Have some broad assumptions about your target audience, and then narrow down. When you're first creating a digital presence, you'll want to start by focusing on some broad, easy-to-identify categories of your target market. Your team can begin by identifying demographic segmentation for your customer persona. This includes: Age Gender Income You might add geographic segmentation on top of this if you're only intending on...

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20 Webinar Landing Page Examples That Will Boost Conversion Rates

Webinars

June 24, 2022/by admin

20 Webinar Landing Page Examples That Will Boost Conversion Rates Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while 20%-40% of B2C attendees become leads. With that said, one way to attract audiences to your webinar is to have a good webinar landing page. A webinar landing page gives audiences a first impression of the quality of your webinar. Designing a webinar landing page can seem daunting. Fortunately, there are many outstanding webinar landing page examples online that can give you some inspiration. Webinar Landing Page Examples To help you craft the perfect landing page for your webinar, I've gathered 20 examples from various companies. 1. Slack This webinar landing page is minimalist and straightforward while featuring an interesting image that corresponds with the topic. If you scroll down, you'll find a paragraph that clearly states the purpose of the webinar and who benefits from tuning in. To the left of the paragraph is an easy-to-fill-out registration form that further enforces the fact that the webinar is meant for business professionals. The landing page is also easy to share with others thanks to the social media buttons featured above the paragraph. 2. CXL CXL's webinar landing page features multiple calls to action: "Join this workshop to learn...

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22 Questions To Ask Hiring Managers (and HR) in a Job Interview

Interviews

June 24, 2022/by admin

22 Questions To Ask Hiring Managers (and HR) in a Job Interview "Do you have any questions for me?" We've all been on the receiving end of that question in an interview. Ask the right ones and you'll make a strong impression. Otherwise, you risk blending in with the other applicants. Discover some valuable questions that will make hiring managers' and HR professionals' ears perk up. Try them at your next interview and see how the conversation shifts in your favor. Questions to Ask the Hiring Manager During Job Interviews Questions to Ask Human Resources During Job Interviews Questions to Ask the Hiring Manager During Job Interviews 1. How does this role contribute to larger company goals? It's not terribly difficult to find a candidate who can execute in a role. It is, however, terribly difficult to find a candidate who can also understand how it fits into larger goals. This includes being able to self-manage, prioritize high-value activities, and grow their role in a direction that aligns with the company's growth. How It Helps You This information can be hard to come by if your company isn't very communicative or transparent, so this is a good chance to get that information to use it to guide your decisions if you land the role. 2. What do the most successful new hires do in their first month here? This question shows that you're the type of person who likes to hit the...

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Why Self-Awareness in Leadership is a Must-Have for Success

Leadership

June 24, 2022/by admin

Why Self-Awareness in Leadership is a Must-Have for Success As a leader, you need to accept that you are not always going to be right and you aren't always going to excel in everything — and that's okay! Self-awareness in leadership is key to the success of any organization and can encourage growth, adaptability, and honesty in the workplace. To help you learn why self-awareness in leadership is integral to your company's success, we're going to explore the meaning of self-awareness, its benefits, and real-life examples of self-awareness from business leaders. What is self-awareness in leadership? Self-awareness in leadership means having a conscious understanding of your character, behaviors, motives, and how these things impact your leadership abilities. Are your motives aligned with your company's goals? How do you behave as a leader when things don't go as planned? How does your character impact your interactions with your colleagues and subordinates? These are questions to ask yourself — and answer honestly — to build your self-awareness as a leader. "Everyone has strengths, and everyone has weaknesses," said HubSpot Marketing Fellow Dan Tyre. "Being self-aware means that you are aware of the things you do well and the things that you need to develop or delegate. "It means understanding that the process of working with those attributes sends a strong, consistent, universal message that it is perfectly okay to be good in some capacity and need support in others, which should be reassuring to everyone. Leaders who are living the...

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YouTube vs. TikTok: Which Is Better for Your Business in 2022?

Video Marketing

June 23, 2022/by admin

YouTube vs. TikTok: Which Is Better for Your Business in 2022? Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok? While YouTube is the more mature platform, it's hard to ignore the buzz around TikTok. In order to make the right decision, it's essential to understand their unique audiences, marketing opportunities, and algorithms. Let's take a closer look at the key differences between YouTube and TikTok — and how to choose the right platform for your business. YouTube vs. TikTok: A Head-to-Head Comparison 1. Demographics. YouTube With a global user base of more than 2 billion people, it's safe to assume that your target audience is on YouTube. Let's take a closer look at its user base. YouTube holds sway with both men and women, almost in equal measure. Male users account for 53% of its population, while female users account for 46%. The platform is also popular across different age groups. Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. Specifically, the 18-25 year age group commands the largest visitor base. YouTube attracts a global audience, with more than 95% of the internet population using it. That said, India accounts for the largest audience size, followed by the United States and Indonesia. TikTok TikTok is known as the...

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How Instagram’s New Nudge Feature for Teens Could Impact Marketers or Creators

Instagram Marketing

June 23, 2022/by admin

How Instagram's New Nudge Feature for Teens Could Impact Marketers or Creators Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021. But the app can be a tricky platform for teens since it inherently fosters social comparison. In fact, Meta reports one in three teen girls say Instagram makes their body image worse. Additionally, teens who are unsatisfied with their lives are more negatively impacted by Instagram. Fortunately, Instagram's team aims to change that, in part with a new nudge feature. Let's dive into what this new feature does, and what it could mean for marketers. How Instagram's New Nudge Feature Works Research has found social media digital nudges can help people become more reflective of their social media usage, potentially decrease their time on the apps, and make their overall experience more pleasant. One study found 58% of respondents say nudges make their social media experience better by helping them become more mindful of their time on platforms like Instagram. Instagram's new nudge feature for teens aims to leverage this powerful research by making it more difficult for teens to dive too deeply into certain potentially unhealthy topics — like teen girls consistently comparing themselves to the same three influencers. If a teen spends too long on Instagram's Explore page perusing posts with a particular theme, the platform will display a notification with suggestions for other types of posts. This works in two ways: Helps...

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