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The HubSpot Blog’s Instagram Shopping Report: Data from 500+ Instagram Marketers

Instagram Marketing
April 27, 2022/by
The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers In 2022, it's clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it's even evolving into a shopping platform that fuses e-commerce and social media together. And, our recent survey of 580 Instagram marketers found that using the app’s shopping tools enables the highest ROI of any Instagram strategy. But with a wide variety of shopping tools popping up in feed-based posts, Reels, Live video, Stories, Guides, and the dedicated Shop tab, it can be challenging to figure out where to start. To help marketers and business professionals like you, let’s take a deep dive into Instagram’s shopping tools to find out: Which Instagram Shopping Tools Perform Best? Using Instagram shopping tools is the strategy with the highest ROI and also the strategy used most by Instagram marketers. Most importantly, it’s just getting started. While just 37% currently use the app’s shopping tools, 94% of them will increase or maintain their investment this year. On top of that, 1 in 3 plan to use Instagram shopping tools for the first time this year. Also, marketers who leverage Instagram’s shopping tools are 15% more likely to say their Instagram strategy was effective last year than those who don’t. So which tools perform best? Of the shopping tools, Instagram Live Shopping and Instagram Shops have the...
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SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022

SEO
April 27, 2022/by
SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022 Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary. Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | W | X | 40 SEO Terms You Must Know! Numbers 2xx status codes – Code sent by the server to say that the request was successful. 301 Redirect – The process of permanently redirecting a webpage from one URL to another. 302 Redirect - The process of temporarily redirecting a webpage from one URL to another. 4xx status codes - Code sent by the server to say that the request was unsuccessful and the information was not found. 5xx status codes - Code sent by the server to say that there was a problem with the server. A Accelerated Mobile Pages (AMP) -...
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11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO

Copywriting
April 26, 2022/by
11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. And this content isn't just supposed to sound pretty — it's also supposed to be powerful enough to convert visitors into sales. In fact, as of 2022, over 60% of marketers measure the success of their content through sales. That's no small feat. If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck. Here, I sat down with Lately's CEO, Kate Bradley Chernis, to discuss the 11 tips that enabled her and her team to grow monthly recurring revenue by 240%.   But first — what is conversion copywriting, anyway? What is conversion copywriting? Simply put, conversion copywriting is copy with the ultimate goal of converting readers into buyers. Conversion copywriting uses engaging and persuasive language to motivate readers to take a specific action. Typically, the goal with conversion copywriting is to encourage readers to purchase a product or service. However, conversion copy can be used at all stages of the buyer's journey, so conversion copywriting might be leveraged to inform buyers' of their pain points, encourage them to sign-up for newsletters or future offers, or simply increase brand awareness. Conversion copywriting ultimately falls under the broader topic of website conversion rate optimization (CRO) — or leveraging your website to effectively convert users across your homepage,...
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The Ultimate Guide to Internet Marketing [Data + Expert Tips]

Marketing Strategy
April 26, 2022/by
The Ultimate Guide to Internet Marketing Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The internet offers unique benefits other marketing mediums can't offer — scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. Unlike more traditional advertising mediums, such as print, the internet encourages two-way conversations between your business and your customer, ideally creating better long-term customer retention. There's no avoiding it: internet marketing is critical for the success of your business in 2022 and beyond. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we've created an ultimate guide. Here, we'll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. What is Internet/Online Marketing?...
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30 Google Sheets Shortcuts Marketers Need to Know

Google Sheets
April 23, 2022/by
30 Google Sheets Shortcuts Marketers Need to Know As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether you’re experienced with Google Sheets or you’re just getting started, you’ll be happy to know there are many simple and time-saving Google Sheets keyboard shortcuts at your disposal. Keeping track of the numerous keyboard shortcuts may sound daunting but, luckily, I’m here with a list of Google Sheets shortcuts you can bookmark and return to again and again. 30 Google Sheets Keyboard Shortcuts 1. Select column Ctrl + Space (PC and Mac) 2. Insert columns to the left Alt + i, then C (PC), Ctrl + Options + i, then C (Mac) 3. Insert columns to the right Alt + i, then O (PC), Ctrl + Option + i, then O (Mac) 4. Select row Shift + Space (PC and Mac) 5. Insert rows above Alt + i, then R (PC), Ctrl + Option + i, then R (Mac) 6. Insert rows below Alt + i, then W (PC), Ctrl + Option + i, then B (Mac) 7. Select all Ctrl + A (PC), Command + A (Mac) 8. Fill range Ctrl + Enter (PC), Command + Enter (Mac) 9. Fill down Ctrl + D (PC), Command + D (Mac) 10. Fill right Ctrl + R (PC), Command +...
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How to Use the Weighted Average Formula in Excel

Excel
April 23, 2022/by
How to Use the Weighted Average Formula in Excel When you're calculating the average for a set of values, you're generally working with values that have the same weight and importance.   But what happens if some values weigh more than others? This is where the weighted average formula comes in. In this article, we will break down how to use this formula in Excel, plus provide some examples. How to Calculate Weighted Average in Excel To calculate the weighted average in Excel, you must use the SUMPRODUCT and SUM functions using the following formula: =SUMPRODUCT(X:X,X:X)/SUM(X:X) This formula works by multiplying each value by its weight and combining the values. Then, you divide the SUMPRODUCT but the sum of the weights for your weighted average. Still confused? Let's go over the steps in the next section. Using SUMPRODUCT to Calculate Weighted Average in Excel 1. Enter your data into a spreadsheet then add a column containing the weight for each data point. 2. Type =SUMPRODUCT to start the formula and enter the values. 3. Click enter to get your results. How to Find Weighted Moving Averages in Excel A weighted moving average is a technique used to keep the time period of the average the same as you add new data or give more weight to certain time periods. This can allow you to identify trends and patterns more easily. For instance, say you have the number of views your website got in...
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How to Prevent Click Fraud

Advertising
April 23, 2022/by
How to Prevent Click Fraud When it comes to business, the old adage "You’ve got to spend money to make money," couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists. You’ve set aside some marketing dollars to spread awareness and attract people to your brand and your website. You’ve looked into a variety of advertising options, and determined that pay-per-click (PPC) advertising is a sound way to spend your marketing budget. After all, you only pay when users click on your ad, so you only pay to advertise to people who are at least mildly interested in what you offer. PPC advertising can provide a healthy return on investment – unless you become the victim of click fraud. By understanding what click fraud is, and being aware of the tools that are available to protect yourself and your investment, PPC can be an excellent choice to market your business. What is click fraud? Click fraud happens when a person or a bot clicks on an ad, button, or hyperlink to trick the platform into thinking there is more interaction than there actually is. With PPC advertising, click fraud can happen for one of two reasons: The website owner who is hosting the ad will click...
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Best Structured Data Testing Tools

Structured Data
April 21, 2022/by
Best Structured Data Testing Tools Structured data is the code on your website that explains and organizes the content on the page. The image below is an example of structured data. Image Source Structured data relates to SEO and marketing because it helps search engines understand your content and website. When your website content is optimized using structured data, you’ll gain more visibility for your site pages in SERPs. Given its impact on SEO, you’ll want to ensure your website’s structured data is optimized. Below we’ll recommend some high-quality structured data testing tools, and explain how to fix errors you find in your testing process. Structured Data Testing Tool Preview 1. Rich Results Test Google’s Rich Results Test tool analyzes the structured data on your desktop and mobile site pages to ensure it supports rich results. It specifically tests for Google SERPs special features, so it’s crucial to use if you’re optimizing your website for Google search results. Image Source To use it, simply paste a URL or code snippet and click test and the results will call out any errors and explain how to fix them. 2. JSON-LD Playground JSON-LD Playground tests your structured data syntax against JSON standards to ensure it is correct. To use it, simply enter your structured data markup code and you’ll get a detailed report. Image Source The tool also shares example code structures for specific categories, like recipes or people, that you can use to model your structured data. 3. Schema.org Schema.org checks...
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