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Hourly vs. Salary Employees: What’s Better for Your Business?

Human Resources
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Hourly vs. Salary Employees: What's Better for Your Business? Before hiring the right person for the job, you need to decide how you'll pay them. Two of the most common ways to pay employees is with a salary or an hourly wage. You're probably wondering which option is better: the flexibility of an hourly employee or the stability of a salaried one. Of course, the answer is never as straightforward as we'd like. Let's compare the pros and cons of hourly vs. salary workers, the different laws for each, and what to look for when determining the right fit for your business. What is a salaried employee? A salaried employee earns an annual wage regardless of when they clock in and out. In other words, whether you work 20 hours or 60 hours per week, the number on your paycheck stays the same. To state the obvious, an employee isn't paid their entire salary on the first day. Instead, it's divided by the number of pay periods, often on a weekly, biweekly, or monthly basis. For example, an employee with a salary of $60,000 a year, paid twice a month, would receive $2,500 per paycheck. Pros of Salaried Employees Even if an employee clocks additional hours during the week, they receive the same rate per paycheck. Meaning, you don't need to compensate employees who go beyond the standard 40-hour workweek. Another advantage of salaried employees is the predictability of payroll. Every salaried employee signs an employment contract outlining...

Chief Operating Officer (COO): Everything You Need to Know About This Important Role

Leadership
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Chief Operating Officer (COO): Everything You Need to Know About This Important Role Most companies have goals related to growth. I’m not sure of many companies that want to make less money or reach fewer people over time. However, a company can’t just magically make more money, reach new customers, or grow a team overnight. It takes intention and strategy from an experienced leader to facilitate this type of growth. As a company looks to scale, having a qualified chief operating officer is a critical aspect of making those growth goals a reality. Leading this type of change as a chief operating officer can be a dynamic opportunity for budding business leaders. Let’s discuss the significance of the role, what a chief operating officer does, and the qualifications you’ll need to become one. If a company has a chief operating officer in place, this individual likely knows the ins and outs of the business and industry and is often responsible for making sure the company’s operational model is functioning properly. The COO needs to know how key functions of the company (including product, finance, marketing, service) all work together to deliver a positive experience for the customer while reaching key business goals. In 2021, the average base salary of a chief operating officer was $145,467 per year, though this figure can vary depending on the company and the experience level of the candidate. It’s worth noting how this role differs from the chief executive officer (CEO). Once a company...

7 Best Practices for Lead Nurturing Emails

Lead Nurturing
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7 Best Practices for Lead Nurturing Emails Lead nurturing emails allow you to build a relationship with your leads and move them down the sales funnel until they are ready to become a customer. It’s one of the best lead nurturing tactics you can use and an essential part of an email marketing strategy. Why? Because lead nurturing emails radically increase the chances of your leads making a purchase. You no longer have to hope that they will buy your products. Rather, you’ll slowly warm them up until they make that decision. In this post, you’ll learn best practices for creating high-performing lead nurturing emails to drive your leads to make a purchase. How does lead nurturing work? A potential customer may have several types of interactions with your business. They may add something to their cart, subscribe to a mailing list, take advantage of a promotion, or set up a meeting with one of your salespeople. Lead nurturing refers to the process of staying in contact with your customer throughout each of these stages. You provide valuable resources, discount codes, or reminders to make a purchase. Overall, to nurture a lead is to build and maintain a helpful, mutually beneficial relationship with them. The goal is to guide them toward making a purchase. (Tip: If you’re unfamiliar with lead nurturing, we encourage you to take our free lead nurturing course.) Are lead nurturing emails effective? Yes. As social media has grown over time, using lead nurturing emails to...

What is a QR Code + How Does It Work? Everything Marketers Should Know

Brand Experience
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What is a QR Code + How Does It Work? Everything Marketers Should Know I'll never forget the first time dining at a restaurant after my pandemic-induced hibernation. Before I could ask for a menu, the waitress nodded towards a piece of paper with a barcode on it. "Open your phone camera and scan it. The menu should pop up." QR codes have become a common sight almost overnight — from cereal boxes and billboards to even employee uniforms. With a 94% increase in interactions from 2018 to 2020, there's no denying QR codes are seeing an epic revival in a new touch-free world. Let's explore the origins of the QR code, learn how it works, and discuss ways it can refresh your marketing strategy. Table of Contents What is a QR code? Static vs. Dynamic QR Codes How do QR codes work? The Origins of the QR Code QR Codes for Marketing What is a QR code? Short for quick response, QR codes are scannable barcodes that store data. In the marketing sphere, they're commonly used to redirect users to landing pages, websites, social media profiles, or store coupons. For instance, someone can place a QR code on the back of their business card to direct you to their LinkedIn profile. A QR code on a billboard may send you to a landing page. QR codes vary in design and function, and primarily fall into one of the...

10 of the Coolest YouTube Banners We’ve Ever Seen

Youtube Marketing
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10 of the Coolest YouTube Banners We've Ever Seen I'm always inspired by the creativity that goes into YouTube banners, but if you're anything like me, you've probably wondered how you can create one for your own channel. Well, you're in luck!I'm here to uncover some of the best-kept secrets about YouTube banners. In this article, you'll learn what makes the best YouTube banners so eye-catching, and how you can create your own gorgeous channel art. To answer those questions, I've included some excellent resources for YouTube banner templates (spoiler alert: they're free), as well as 10 creative channel banners that inspire us as content creators. What makes a good YouTube banner? A good YouTube banner is eye-catching, readable, and conveys the brand of the YouTube channel. The best YouTube banners include the brand's logo and channel name. Some great YouTube banners include high-quality photos and graphics to create visual interest. No matter how good your YouTube banner looks, the last thing you want is for yours to look the same as someone else's. That's why the guidelines I mentioned for great channel art are pretty simple. You can build the foundation of your design using those best practices, but your unique creativity is what will set your banner apart from the crowd. To see these tips in action, let's look at some fun and creative YouTube channel art examples. YouTube Channel Art Examples 1. Jillian Harris Simple, chic, and feminine. Jillian Harris' YouTube channel art conveys exactly...

6 Types of Advertising Brands Are Investing In This Year

Advertising
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6 Types of Advertising Brands Are Investing In This Year And just like that, another year is (almost) in the books. As marketers begin to map out their 2022 marketing plans, it's the perfect time to dust off the crystal ball and predict what will shape the industry over the coming year. There's certainly a lot to consider — the continuing impact of the global pandemic, the massive shift to digital advertising, and the rise of platforms like TikTok — to name a few. Simply put, what worked for your marketing strategy in the past might not fly in 2022. Ready to explore the future of marketing? Let's look at all different types of advertising, and the 6 types brands are investing in this year. 1. Video Advertising As marketers look for innovative ways to engage audiences, video has become an integral part of the conversation. Video advertising uses videos to promote products and services, educate or entertain consumers, and reach new audiences in an engaging way. But let's be honest — video isn't a new, "up-and-coming" strategy. It's here, and its impact is already undeniable. And with the popularity of video-related platforms like YouTube and TikTok, it remains a top priority for marketers. 2. Social Media Advertising It's hard to imagine any company successfully marketing its offerings today without a social media account. With over 4 billion people on social media, it's easy to see why companies gravitate to this medium. Social media advertising serves paid ads...

10 Native Advertising Examples People Actually Enjoyed Reading

Ad Management, Native Advertising
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10 Native Advertising Examples People Actually Enjoyed Reading You've heard it a million times, native advertising is one of the most immersive advertising experiences. But what exactly is native advertising, and why is it causing such a stir for brands, agencies, and publishers? Native ads developed as a concept over 10 years ago and have a unique ability to evolve with media as it changes. They have since overtaken display ads as the most popular form of digital advertising. Native advertising is a chance to put editorial expertise to work for advertisers and brands. It provides a more trusted and valuable, channel to reach readers as compared to banner or traditional display advertising. In this article, we’ll cover why they’ve continued to grow in popularity and effectiveness and how you can incorporate them into your marketing strategy next quarter. A small icon is also an indicator, often a small “s,” that if you click on it will indicate that the content is a paid ad. Google search results often include native ads in the form of listings that appear at the top or in the sidebar. The nature of native advertising is that it doesn’t stick out like a sore thumb as the ad. So, the signs are often more subtle than traditional ads. Image Source Image Source Image Source Native Advertising vs. Content Marketing The purpose of native advertising is to blend in and not disrupt the viewer’s experience with the given...

How Advertisers are Navigating iOS 14’s Mobile Tracking Changes

Advertising
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How Advertisers are Navigating iOS 14's Mobile Tracking Changes It's been several months since Apple's iOS 14 update went into effect and the dust has begun to settle. One of the main questions has been, "How are advertisers handling the mobile tracking changes?" Earlier this year, we talked about how this change could impact advertisers, but now, we want to follow up. Have any new strategies evolved? What have advertisers been doing to reach their target audiences? In this post, we'll discuss how advertisers have navigated the iOS 14 mobile tracking changes and give you a few tips on how to have continued success with social media and online advertising. Wait, what happened with the iOS 14 update? To summarize, at the beginning of 2021 Apple released a new update that would impact the way that advertisers reach their audience. With the iOS 14 update users needed to opt-in, or give permission, to an app to track their activity outside of the platform. So, why were advertisers and marketers concerned? Well, a lot of ad campaigns target audiences based on their behavior online. If an app can't track that information, ads will become less personalized, and in turn, could be less effective. The concern for marketers was that they wouldn't be able to deliver their ads to people based on certain activities, like if they'd visited their website, for example. This meant that ads would likely have smaller audience sizes and less accurate reporting. Additionally, with this update...

How to Craft the Perfect LinkedIn Profile in 2022: 21 Easy Steps

LinkedIn Marketing
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How to Craft the Perfect LinkedIn Profile in 2022: 21 Easy Steps Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and potential employers. People come across your profile in a variety of ways. They might be searching for employees at your company or in your industry, remember you from a conference and remind themselves about your work, or simply want to learn more about your accomplishments. No matter how or why they end up on your LinkedIn page, however, there’s a shared and simple goal: Your LinkedIn profile needs to capture — and keep — their attention. So what makes a profile stand out? How do you get more recommendations? What features can help you enhance your profile? Our step-by-step guide can help you craft a (near) perfect LinkedIn profile. How to Craft the Perfect LinkedIn Profile What is the perfect LinkedIn profile? Ideally, it’s one that gets you noticed for all the right reasons and helps you achieve your goals - whether this means expanding your reach, finding new contacts, or getting a job offer. And while true perfection isn’t possible, there are steps you can take to help your profile stand out. From simple things like making sure you’ve uploaded a great picture to more in-depth efforts such as creating a compelling headline and bio, you’ve got options when it comes to perfecting your profile. Ready...

9 Mentor Traits To Look For and Why They Matter

Leadership
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9 Mentor Traits To Look For and Why They Matter Finding someone with the perfect combination of mentor traits is no simple task. A good mentor is inspiring, yet accessible. They have the time to listen and also have their own successful career. They're empathetic and give honest feedback. With so many qualities to consider, it's no wonder people feel overwhelmed when looking for a mentor. The thing is, not all mentors have the same impact. Think about the ones you've had in your life so far. Some may have been amazing (lucky, you!) while others may have been more concerned about their problems and egos. Finding a good mentor is important for building a successful career. Mentors can share which skills you need to get promoted, give tips for managing workplace relationships, and introduce you to their expansive network. The benefits are endless. Now, you need to find someone who fits the bill. You may even be working to become a mentor yourself. Either way, we'll walk through what a mentor is and which traits to look for so you recognize a great mentor when they cross your path. What is a mentor? A mentor is a trusted advisor who provides you with the tools, guidance, and feedback you need to succeed in your career. Almost anyone can be a mentor – a peer, a manager, a friend, a boss, a school alumnus, or a family member. But a mentor isn't an influencer or someone you only...