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25 Best About Us & About Me Page Examples + 5 Templates

Website Design Examples
December 17, 2021/by
25 Best About Us & About Me Page Examples + 5 Templates Building a website is an exercise of willpower. The bells and whistles of the design process are tempting to focus on, but compelling content is what makes a website work for your business. There are few pieces of content on your website that are more compelling than your mission, vision, values, and team. And all of these elements are typically found on the About page of your website. By the end of this post, you'll have the latest best practices on crafting a stellar About Me and About Us page on your website that shares where you've been and where you're headed. Use these links to jump ahead to each section: What makes a good About page? How to write an About page The Best About Us Page Templates and Examples The Best About Me Page Templates and Examples Featured Resource: Our 29 Favorite 'About Us' Pages Download the guide to review what we love about these amazing 'About Us' page examples, plus a few tips about how to make one of your own. What makes a good About Us or About Me page? A remarkable About page is genuine, approachable, and distinguished. It should give the visitor a glimpse into what working with you and your business might be like. You can include personal interests, stories, and photos that convey the unique story of your business. ...
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The Simplest Answer to, “What Is Product Marketing?”

Product Marketing
December 17, 2021/by
The Simplest Answer to, "What Is Product Marketing?" Pop quiz: If you had to define product marketing right now, what would you say? A lot of folks have difficulty answering this question, but it's not your fault. Although product marketing is a prominent department across both B2B and B2C companies, it's pretty hard to find a good definition of it anywhere — even on Google. What makes it especially difficult is that it's one of the few job functions that touches product, marketing, and sales. It all comes down to knowing the target customer and testing to find ways to learn more about them and how best to interact with them. Product marketing doesn't stop once the product has gone to market (if it did, well, product marketers at a one-product company wouldn't have much to do after the product's launch). The process of marketing a product as the final step is to ensure the right people are aware of the product. Those people who know how to use it, according to the needs and feedback of customers are being listened to over the product's lifecycle. Let's talk about where to start in product marketing and what other aspects of your business can support this product as it grows. A good way to begin brainstorming your campaign is through implementing inbound marketing methodology into your strategic plan. We mentioned before that product marketing is continual, and your approach should be the same. Inbound marketing is a strategy that...
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Insourcing vs. Outsourcing: Everything You Need to Know

Hiring
December 16, 2021/by
Insourcing vs. Outsourcing: Everything You Need to Know Your employees know your business processes well. They understand your brand messaging and vision and feel a general sense of connectedness to your organization. Given this, many businesses choose to insource and have existing employees undertake new tasks rather than hiring freelancers or other agencies that don’t have an existing connection to your business. In this post, discover exactly what insourcing is, the benefits it can bring to your business, and examples of scenarios that would cause you to use the strategy. Insourcing brings a variety of benefits to companies, like: Having more control over the decisions that go into tasks and projects because everything is kept in-house. Existing employees are experienced with brand messaging and the brand experience, so you don’t have to spend extra resources getting others up to speed. Communication isn’t tricky as you don’t need to reach out to third parties. You don’t need to share critical business information with external sources. However, insourcing can also become costly if it requires hiring new talent or creating new departments to be responsible for specific tasks and projects. Employees can also become burnt out if they are assigned a heavier workload to accomplish projects, so some businesses elect to use outsourcing. Insourcing vs. Outsourcing Insourcing and outsourcing are opposites. With outsourcing, a company hires an external third party, like a public relations firm, to complete a task, project, or take over a continuous...
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What Are Responsive Search Ads and Why Should You Use Them?

Advertising
December 16, 2021/by
What Are Responsive Search Ads and Why Should You Use Them? As a marketer, we've been talking about personalization and responsive advertising for some time now. And that trend isn't going away. In 2019, 72% of display ads were responsive (more than double what they found just two years previous). Additionally, the ways people search are changing. Google found that 15% of search queries every day are new searches they've never seen before. That's why starting June 30, 2022, responsive search ads will be the only search ad type that can be created or edited in Google standard search campaigns. The goal is that this change will help simplify the way you create search ads and make it easier to drive performance. To prepare for this upcoming change, let's discuss what responsive search ads are and the best practices for creating them. The goal is to show a different combination of titles and descriptions for different users depending on their unique queries and search history. Google will alternate between the titles and descriptions, showing 32,760 different versions of the ad. Then, the search engine will find the most effective title and description combination and use it the most often. Responsive search ads are a simple and strategic way to create an effective PPC marketing strategy. You can boost your engagement and reach more potential customers with the most effective version of your ad.   Responsive Search Ads vs. Dynamic Search Ads...
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12 Incredible Answers to “What Is Your Greatest Weakness?” — “That Aren’t Perfectionism”

Job Search
December 15, 2021/by
12 Incredible Answers to "What Is Your Greatest Weakness?" — "That Aren't Perfectionism" So, you’ve finally got your foot in the door at your dream company. You’ve submitted the perfect resume and made a lasting impression during the phone screen. All there’s left to do now is to win over the hiring manager in the face-to-face interview. As a well-informed candidate, you’re doing your research on the company and preparing your answers to the most important interview questions you can think of — the most notorious of them all being: “What is your greatest weakness?” You don't want to respond, "I tend to work too hard," or "I am too much of a perfectionist." That can easily come across as scripted and insincere at best and lacking in self-awareness at worst. Alternatively, you don't want to respond with weaknesses that will prevent you from succeeding in the role. For instance, if you're applying to be a project manager, you don't want to admit that you’re “not very good with time management." Fortunately, there are ways to answer this question that will help you demonstrate your value as a candidate. Here, we've cultivated some incredible answers to the mainstay, "What is your greatest weakness" question — and don’t worry, these answers aren't "perfectionism". 1. Choose a weakness that will not prevent you from succeeding in the role. When an interviewer asks, "What is your greatest weakness?" they want to find out: Whether you have a healthy level...
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New Product Development Process: Everything You Need to Know

Product Management
December 14, 2021/by
New Product Development Process: Everything You Need to Know Bringing a new product to life can be challenging. You know that you have an idea that can bring value to a target market, but you aren’t exactly sure how to bring your product to that market. This process can become especially difficult if you’ve never done it before, as you may not even know where to begin. Thankfully, a blueprint exists in the new product development process, which is a strategy that will help you bring your ideas to life. Read on to discover how it’s done. New Product Development Process New product development refers to the process that goes into bringing a new product to market, from brainstorming an idea to understanding if it fits into the market, ironing it out to prototyping to final commercialization. Although it can be a rather lengthy process that sometimes requires iteration, it’s all done to ensure that your product is the best it can be before it reaches your customers and solves their needs in the best possible way. Let’s discuss the different stages involved in new product development. 1. Idea Generation The new product development process begins with idea generation, where you brainstorm an idea (or ideas) that will help you solve an existing customer problem in a new and innovative way. As you’re coming up with ideas that will help you solve customer needs, it’s important to have a robust understanding of your target market and the...
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The Ultimate Guide to Product Marketing in 2021

Product Marketing
December 11, 2021/by
The Ultimate Guide to Product Marketing in 2021 During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it complements the original “hippie” vibe the company was once known for. Image Source Volkswagen also released a TV commercial for the bus that’s clever, minimalist, and on-brand. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.” This sentiment touches on the fact Volkswagen is contributing to society’s interest in electric, eco-friendly vehicles. It also relates to this being a new era for the bus. So, who works on this type of marketing? Who helps create content that excites consumers about new and updated products, like the Volkswagen bus? Who encourages consumers to buy? Product marketers. What makes product marketing unique? How is it different from conventional marketing? Let's unpack the differences. Product Marketing vs. Conventional Marketing Product marketing is strategic whereas conventional marketing is all-encompassing. Product marketing is considered a component of conventional marketing. In fact, if you look at the seven Ps of marketing, you’ll see product marketing is one...
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Everything You Need to Know About LinkedIn Retargeting

LinkedIn Marketing
December 11, 2021/by
Everything You Need to Know About LinkedIn Retargeting Yes, you own or work for a business that sells products or services. However, you are also a consumer. For just a moment, take off your business hat and put on your consumer hat. Every day, you research items from pet shampoo and carpet cleaner in your personal life to CRM systems and social media schedulers for your professional life. Our world is filled with hundreds or thousands of items for anything your heart desires. With so many options, we become easily distracted, following the next shiny object to another site, another company, or another method of meeting our needs altogether. Marketers know this, and so they’ve had to find a way to recapture our attention when we’ve been squirrelled by another option. Once they’ve got our attention, they have another opportunity to sell their products to us. You can put your business hat back on. Isn’t it frustrating when you see how many people visit your website and look at a product, and leave without ever making a purchase? You’ve managed to attract them to your business, but what good is paid advertising and a beautiful website if shoppers don’t convert to customers? Thankfully, marketers have a solution for this. It’s called "retargeting" and you’re about to learn everything you need to know about LinkedIn Retargeting. LinkedIn Retargeting If you own a business, work for a business, or are looking to be hired by a business, you know that LinkedIn...
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