My Blog My Blog

Why Millions of U.S. Employees are Quitting Their Jobs and How Companies Can Navigate

Human Resources
November 23, 2021/by
Why Millions of U.S. Employees are Quitting Their Jobs and How Companies Can Navigate The past two years have been anything but consistent. The pandemic left the United States in the worst recession in history. People struggled to adjust to remote work, and what we defined as "normal" varied day-by-day. And yet: Out of that turmoil and inconsistency, we now see a record number of people quitting their jobs in pursuit of better opportunities. According to the U.S. Bureau of Labor, 4 million people quit their jobs in April 2021, and July saw another 4 million leave. Which leads me to question: Amidst the past two years of unpredictability — and a resulting lack of security — why are so many people taking the leap now? Here, we'll explore what employee turnover is, how much it could be costing your business, and how to calculate employee turnover. Plus, how employers can minimize the effects of what's being called the Great Resignation, according to experts. What is employee turnover? Employee turnover refers to the percentage of employees who leave your company during a given period of time. Your company's employee turnover rate includes anyone who leaves for any reason. This includes resignations, terminations, or retirements. However, turnover rate typically doesn't include internal movement, such as an employee switching teams or being promoted. Turnover can cost a business thousands — if not millions — of dollars, and can negatively impact team morale and performance. All of which is to...
Read Full Story

How to Write a Memo [Template & Examples]

Writing Skills
November 20, 2021/by
How to Write a Memo A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization. Unlike an email, a memo is a message you send to a large group of employees, like your entire department or everyone at the company. You might need to write a memo to inform staff of upcoming events, or broadcast internal changes. If you need to inform your employees of official internal business, here's an easy-to-follow business memo template, as well as examples for further guidance. Business Memo Template MEMORANDUM TO: FROM: DATE: SUBJECT: I'm writing to inform you that . As our company continues to grow … . Please let me know if you have any questions. In the meantime, I'd appreciate your cooperation as takes place. Header: In your header, you'll want to clearly label your content "Memorandum" so your readers know exactly they're receiving. Then, you'll want to include "TO", "FROM", "DATE", and "SUBJECT". This information is relevant for providing content, like who you're addressing, and why. Paragraph One: In the first paragraph, you'll want to quickly and clearly state the purpose of your memo. You might begin your sentence with the phrase, "I'm writing to inform you … " or "I'm writing to request ... ". A memo is meant to be short, clear, and to-the-point. You'll want to deliver your most critical information upfront, and then use subsequent paragraphs as opportunities to dive...
Read Full Story

Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not

Website Development
November 20, 2021/by
Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you. Sure, you understand the need to have some web presence, but you might not believe that an effective website is going to make that big of a difference for your particular business — especially if you’re already plenty profitable. What do you think? Do you need a website to run a successful business? This article discusses reasons why having a business website is a wise investment and why you sometimes don’t need a website. Does My Business Need a Website? Many business owners ask, “Since I have a small business with a small workforce, and since we don’t sell anything online, do I need a website?” The answer is YES! If you have a business, you should have a website to avoid losing business to competitors that already have one. Furthermore, are you sure you can’t sell your product online? COVID-19 has altered the retail landscape, with millions of shoppers online looking for everything from books to clips to houses to natural gas and more. So while you dither, your competitor has likely seen how effective a website can be for their business. You definitely don’t want to be left behind. But you might ask, “Doesn’t my Facebook page count?” Do I Need a Website if I Have a Facebook Page?...
Read Full Story

How to Revive an Old Blog Article for SEO

Blog Optimization
November 20, 2021/by
How to Revive an Old Blog Article for SEO Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a combination of timely and evergreen content. Timely content focuses on trends, news articles, and pop culture events, while evergreen content stays relevant and provides value for a long time. It is rare to update timely content simply because it’s old news; however, there is value in updating and reviving old evergreen content. Leveraging old blog posts and their established place on the web can extend the life of your best content. It is especially beneficial when your content has reached a traffic plateau — a period where your growth rate is stagnant. John Bonini, the Director of Marketing at Databox, says, “Your best opportunity for increasing organic traffic short-term is in updating the content you’ve already published, not (exclusively) publishing new stuff.” Updating this content can boost your ranking on search engine page results (SERPs) and drive more traffic to your post. Traffic to your post also comes from backlinks. It takes time to acquire backlinks to new content. Alternatively, old content is less likely to receive new backlinks because the information is outdated. Updating old blog posts can help you keep the backlinks your page has already received and acquire new backlinks by reinforcing the value and authority of your content with current information. Imagine a years-old blog post listing “Minority-Owned Restaurants...
Read Full Story

The Marketer’s Guide to Process Mapping

RevOps
November 19, 2021/by
The Marketer's Guide to Process Mapping Imagine you’re tasked with baking a cake for a friend’s birthday. You’re not exactly an expert baker, so you hop online and look for an easy-to-follow recipe that will help your dessert be the star of the party. Your mouth is watering as you scroll through photo after photo of delicious-looking cakes. Finally, you settle on a gorgeous strawberry shortcake photo and dive into the recipe. It has a list of ingredients and then one line of instruction that says: “Bake cake.” Confused, you frantically scroll down looking for more guidance. With none available, you end up wasting ingredients when you have to remix your batter and it takes forever to bake because you have to stop and repeat earlier steps or start from scratch because you’ve done something wrong. Your cake is an utter failure and you end up swinging by a bakery on your way to the party. Perhaps you’ve never had to bake a cake, but no doubt, you’ve been given assignments at work that leave you wishing you could rely on a bakery. The only information provided to you is an end goal and you struggle to meet your boss’s expectations because you have no idea how to complete the task they’ve given you. It happens more than you think, and if you’re a manager, you may even be guilty of doing this to your employees. When this happens, projects don’t get done on time or don’t get...
Read Full Story

The 13 Worst Digital Marketing Mistakes to Avoid & How to Fix Them

Marketing Advice
November 19, 2021/by
The 13 Worst Digital Marketing Mistakes to Avoid & How to Fix Them We are currently living in the age of the internet, and that means your business must cater to it. Promoting your business, your brand, and your product or service can all benefit from digital marketing. There is an audience to be reached online and a reputation to build from your presence. There is, however, a right and a wrong way to do digital marketing. Check out these common mistakes to make sure you are doing it effectively. 1. Not Having a Blog Remember that you are not only trying to market your site as a business, you are also trying to market yourself as a trusted industry leader. Publishing blog content that is valuable, informed, and accessible will establish you as a voice to be trusted. Additionally, each blog post is another indexed page for your site, and more indexed pages lead to your site showing up more in Google search results. Don’t just create the blog, it’s also important for it to be interactive. Ask questions in the comment section to get responses. Also, add guest posts or interviews from researchers or successful professionals in your field. Utilize this blog post writing guide for creating the most impactful post each time. 2. Avoiding Social Media You might think you can get away with not using social media. I’m sorry to tell you that you’re wrong! It’s an essential way to turn leads into...
Read Full Story

16 Best Ways to Increase Content Reach [+Free Content Reach Kit]

Content Marketing, Free Marketing Software, Inbound Marketing
November 19, 2021/by
16 Best Ways to Increase Content Reach Companies often rely on blogs, articles, and social media to engage with their consumers and attract new clientele. However, creating new and exciting content can be a time-consuming process. A great solution to this dilemma is to repurpose existing content. Repurposing content doesn’t have to feel redundant or boring. In fact, with a few great strategies, old content can gain a fresh new perspective and reinforce critical points. This article will go over a few ways that businesses can reinvigorate their old content while increasing their potential reach. Content Reach Examples Here are some great examples of content that reaches, engages, and delights a large audience. 1. State Farm Have you ever heard of “Jake from State Farm”? I'm sure you have. He’s been featured in nationwide State Farm commercials, blog posts, memes, and videos — State Farm hit gold with this idea. The insurance giant's content reach consists of the repurposed use of “Jake” in new and inventive ways. This includes creating intriguing storylines that mix plausible life situations with the use of its insurance policies. Customers can see themselves in the everyday interactions Jake has with his customers. Image Source 2. T-Mobile T-mobile’s Newsroom constantly makes old content new again. The brand's Loyalty Program, T-Mobile Tuesdays, for example, has been around for five years. The content strategy involves images, videos, app links, and articles that strive for engagement through consistency and fun contests, polls, and incentives. The...
Read Full Story

The Ultimate Guide to Community Management

Community Management
November 18, 2021/by
The Ultimate Guide to Community Management In today's highly digital and connected society, it's funny to think people can still feel disconnected from others. With so many people who communicate online, behind screens, this connected world can actually feel rather lonely at times. This goes for personal relationships as well as business relationships — specifically between brands and their customers as well as brands and their employees. So, what is it that has people feeling a disconnect from others and the companies they do business with? A lack of community. A community provides people with a feeling of belonging and a network of other people they can connect with based on their shared interests and/ or characteristics. And that's why so many brands today are beginning to invest in the creation of communities for their customers, employees, and fans — as part of a process called community management. Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their external audience (their customers, fans, and followers) and their internal audience (employees, vendors, partners, and team members). When businesses invest in community management, they transition from an everyday brand to a human brand — one that cares deeply about the people who support them, work for them, and interact with them. What is the purpose of community management? Community management has become increasingly popular and recognized by all types of businesses — however, it's still largely undefined. So, what makes it...
Read Full Story

12 of the Most Inventive Interactive Marketing Examples We’ve Ever Seen

Brand Experience
November 18, 2021/by
12 of the Most Inventive Interactive Marketing Examples We've Ever Seen If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks look like look presentations. Relying on the content formats we used yesterday to educate and entertain our audience today is fine: Our audience is ultimately used to these mediums. At the same time, “fine” is not exceptional, and we’ve missed a huge opportunity to engage them at record levels because we glossed over the fact that screens and computers are so much more than just digital pieces of paper and printing presses. Fortunately, the interactive marketing movement is charging along, and their early adopters have proven that if marketers want to cut through the noise, they can’t just do what they've always been doing. They need to refresh their work. Common Types of Interactive Marketing Strategies Interactive videos: Using video is a great way to explain a topic or entertain viewers. Savvy marketers have found new ways to engage viewers by adding CTAs in videos prompting them to subscribe or participate in the conversation in real time. Some videos allow viewers to answer questions by clicking a set of multiple choice answers right on the screen. Other formats immerse the viewer in beautiful landscapes, which is becoming more popular as the use...
Read Full Story